Big Lashes Equal BIG Business. Q&A with Novalash Expert Stylist, Michele Horan

Adding Lashes is like adding “instant pretty” – according to Novalash CEO Sophy Mersze. So true! And it’s one of the reasons why, according to Novalash, demand for luscious lashes has soared 500% in one year, making lash extensions the fastest growing, and most profitable market segment in the beauty industry. Easy to see why, as lashes give clients the instant gratification and visual improvement they crave. In this economy, clients are especially selective on what beauty services get their cash. They want to see results and they desire an immediate benefit that makes them feel beautiful. In our “live access to everything” society, clients demand services that can gratify their desire for instant improvement, confidence and compliments from others… Lash extensions deliver all of this! And lately… you can’t open a magazine or watch TV without seeing celebrities, starlets and Housewives sporting this rich, lash look. It’s so captivating, so alluring, it’s thrust this beauty trend into a HIGHLY DEMANDED service nationwide.


So with Lash Extensions being the newest and hugely profitable craze for Spas and Salons, I decided to sit down with Michele Horan of Revite Day Spa here on Long Island to find out what adding Lash Extensions services to her menu has meant to her small business.

Q: Why did you decide to add eyelash extension services to your skin care business?

A: Well, first and foremost it is a growing trend in the marketplace. Everyone in Hollywood was sporting eyelash extensions. I knew eventually it would trickle down into the masses. No one in my area was offering eyelash extensions at that time. I knew it could be huge! Which it was! Also, my clients were requesting additional services. 50% of my clientele receive eyelash extensions. It is a great way to expand your menu of services as well as your revenue.
Q: How do you advertise? Tell us how you got the word out?

A: The referral business is exceptional! I have yet to spend a dollar on advertising as I can barely keep up with my referral business alone. 50% of my eyelash business was through referral and up-selling current clients. 50% of my eyelash clients were through the Novalash website. This is one of the major benefits of being certified through Novalash. The opportunity of internet marketing via their website is extremely beneficial. I am not a computer whiz, I have little to no understanding of how internet marketing works, and I never imagined that new clients would come to me in droves from online searches! However, it works! Novalash successfully markets their product so that consumers want the service. Their website leads the business in my area straight to my spa.
Q: How long did it take you to really “master” the art of applying lash extensions so flawlessly & to your clients’ liking? Was it immediate? Was it easy?

A: Mastering the technique of applying eyelash extensions does not happen over night. You might have the certification, but the technique takes time to master. I did not charge clients in the beginning, while I developed my technique. I admit I became discouraged at times, and even contemplated giving up! But, like with all things, practice makes perfect. The most difficult part of applying the eyelashes was using the right and left hand in unison. As a righty, I had to master using my left hand just as effectively as my right hand. Very frustrating! It was like being born again. I gave it up several times. Also, you must have a good eye! It’s like clothing a woman…Every woman is unique. Every set of eyelashes needs to be customized to each customer9s style and requests. But persistence and practice paid off, six and a half years later, eyelash extension services has grown to comprise 50% of my business. It is the reason my spa, Revite’s Skincare is where it is today. Applying the extensions is an art, one that takes time and practice to perfect. Especially with the high profile client base I serve on Long Island, I knew my technique needed to be better than “good”; it needed to be exceptional.

Q: What’s your best advice for a spa business or esthetician looking to add eyelash extensions to their service menu? Anything they need to consider?
Eyelash Extension Services
Boast a 7000% Profit Return
On each kit sold!

A: The best advice I can offer to anyone looking to add eyelash extension to their business is to have patience, passion, and a love for making people look and feel good!

Q: What made you choose Novalash? Have you tried other brands of eyelash extensions?

A: I chose Novalash because they offered an adhesive that was pharmaceutical grade without formaldehyde. I have tried other brands; no other brand has the quality of adhesive and lashes as Novalash. They were the pioneers in the eyelash extension business 7 years ago. Everyone else knocked them off.

Q: Is this the most profitable service you offer?
Lashes add instant beauty,
Making it a HUGELY
popular service!

A: YES! Eyelash extensions are by far the most profitable service offered in my business. The cost to price ratio is exceptional!
Q: What has client feedback been like? Does this service have a very high satisfaction rate?

A: 90% of client feedback is positive. 10% of clients do not return for fill-ins. This is a love hate treatment. There is some maintenance involved for the client.

Q: What are the Pros & Cons to be considered when adding eyelash extension services to your menu?

A: The pros and cons to be considered when adding eyelash extensions to your menu of services are as follows:
Pros-
1) Additional revenue.
2) Referral business, great way to really boost growth in all areas of your spa.
3) Guaranteed repeat business for fill-ins every 4 weeks
4) Creates curiosity and chat among other clients within the spa.
5) Your client represents you in the public eye. It is the best advertisement! Your business and reputation benefits!
Cons-
1) Allergic reaction to the adhesive. Though rare, some clients can be very sensitive to the specialized adhesive. For this reason, there is a gentle formula available.
2) Some women just don’t like the weight of an eyelash being on their eye. It’s like hair extensions. It’s not for everyone.

Even if a client decides it9s not for them, I invite them back for skin care services with a discount. This retains the client as a customer for other services I offer that will please them. You always want to keep a customer happy.
Q: How did you get to your current price point for a full set of lashes on a new customer?

A: Upon being trained through Novalash in NYC 6.5 years ago, I was advised of market price points for a full set of eyelashes and fill-ins. At that time, a full set of eyelashes on Long Island was $300 and fill-ins $50. Now, due to product cost increases and demand, my price point for a full set and fill-ins has increased. I consider my price points to be extremely fair considering my skill level and treatment time. A full set now costs $350 and fill-ins are $70. My competition is priced much higher, but the quality of my work is exceptional due to my dedication and experience. I think I offer my clients a great value. If one were to have this treatment done in Manhattan, the cost would be twice the price!
Q: Do you feel the eyelash extension trend is here to stay?

A: ABSOLUTELY! The eyelash extension business is here to stay! Just as the hair extension is here to stay. It is a trend which will grow and evolve to the next trend; new colors, new lengths, new density, new styles, better quality lashes. I’ve already seen a remarkable improvement over the last 7 years. Once you have mastered the art of the application, the rest is a tantalizing and exciting service for your business to offer!

Thank you Michele! I hope this article is helpful for beauty professionals considering offering this service. For more information on Novalash, please visit their website.

To read Michele Horan’s profile, click here: Michele Horan

This Blog Post: Big Lashes Equal BIG Business. Q&A with Novalash Expert Stylist, Michele Horan originally appeared on Blogger.

Stock Up On Sanitizing!

Not everyone gets excited about sanitation, cleaning or sterilizing things, I mean it’s not my favorite part of the day but nonetheless it must be done.

For sterilizing your implements, why not stock up on pouches so you don’t have to think about it or worse – run out!

Check out the bulk pack of self sealing sterilization pouches by Kleen. 4,000 pouches should give you a bit of time not to worry!

This Blog Post: Stock Up On Sanitizing! originally appeared on Blogger.

Volcano Spa Pedicure

La Palm Volcano Spa is an organic, single-use pedicure treatment that comes in an already portioned packet for each client, helping eliminate wasted product. The treatment includes five steps that will help clients’ skin feel moisturized, and smooth out the skin’s appearance with its collagen-infused ingredients.

Step one and two involve Detox Volcano Crystals and a Volcano Activator packet, which cause a bubbling carbonation. Step three involves an exfoliating sugar scrub. Steps four and five include a cream mask and massage lotion, both of which are collagen-infused, allowing you to finish the service off with long-lasting moisture and anti-aging benefits. Made in the USA.


Details:

Step 1: Detox Volcano Crystals: (approximately 2 oz.)
To prepare for the fun bubble explosion, first add the full packet of Volcano Crystals to warm spa water. Be sure to spread the volcano crystals evenly throughout.

Step 2: Detox Volcano Activator: (approximately 1 oz.)
Immediately add the full packet of Volcano Activator to begin the bubbling Volcano eruption. Clients will especially enjoy this effect as the entire room fills with the lovely fragrance! Allow feet to soak for approximately three minutes as the reaction detoxifies and softens the skin. Dry legs and feet with a towel. To blend the ingredients and boost the fragrance, turn on the water jets before continuing.

Step 3: Exfoliating Sugar Scrub: (approximately 1 oz.)
Apply a generous amount of sugar scrub and massage gently to exfoliate the skin. These raw sugars and essential oils help renew the texture of skin and enhance vibrancy, leaving skin feeling soft and smooth. Be sure to rinse the sugar scrub and towel dry.

Step 4: Collagen Organic Cream Mask: (approximately 1 oz.)
The Collagen cream mask is formulated to draw out any remaining impurities while rejuvenating skin’s appearance. Apply Mask evenly over legs and feet, then wrap a warm towel around both legs. Allow the mask to dry for 10 minutes to provide the full benefits. Rinse both legs afterwards and towel dry.

Step 5: Collagen Organic Massage Lotion: (approximately 1 oz.)
For silky soft results, massage lotion onto legs and feet until it has been completely absorbed. This final step soothes and moisturizes, leaving your client’s skin feeling hydrated all day.

CLICK HERE FOR MORE SCENTS!

 

This Blog Post: Volcano Spa Pedicure originally appeared on Blogger.

BIG WAX – Amber Introduces a Really Big Wax Warmer – Holds 8 Lbs. of Wax!

Amber Products introduces an amazing Large Depilatory Wax Warmer Bowl – Holds 8 Lbs. of Wax! This high quality, heavy duty wax melter can be used with hard or soft depilatory wax and is equipped with a very stable temperature control. The unit has an incredible 8 Lbs. wax capacity making it one of the highest capacity warmers in the world.

Your salon can increase client turnaround while increasing revenue with the addition of this high capacity wax warmer. Warmer lid and manual included.

Features:

  • Works with any brand of wax
  • Stylish design enhances your treatment room decor
  • Holds 8 lbs. of Hard or Soft wax
  • Lid included.
If you have a lot of back to back clients or if your spa is in Big Foot country, this wax warmer is for you! 8 pounds is a lotta wax! 🙂
Check it out here:
Also check our Pure Spa’s other wax warmers here:

This Blog Post: BIG WAX – Amber Introduces a Really Big Wax Warmer – Holds 8 Lbs. of Wax! originally appeared on Blogger.

Retail Counter Display from Cuccio – Irresistible Baby Butters

Just Added! This Cuccio Naturale Rotating Butter Babies Carousel is an EASY way to TURN a profit!

I Spin!
Great Way to TURN
A Profit!

Designed to utilize minimal counter space while maximizing your return-on-investment!

9” x 9” Footprint. Carousel contains a total of 36 – 1.5 oz. butter babies. 6 in each scent.

Milk & Honey
Pomegranate & Fig
Tuscan Citrus & Herb
Papaya & Guava
Lemongrass & Lavender
Vanilla Bean & Sugar

Size matters! At only 1.5 oz. these are Travel Safe sizes that can join clients in their carry-on without any objections from the TSA. These non-oily body butters are expertly formulated with 24 hour time released emollients for all day skin hydration. Baby Butters by Cuccio are only available in the carousel or towers.

Boost your retail sales by featuring the Butter Babies Carousel on your front counter of your salon, day spa, wellness center or nail spa. Suggested retail price for each butter is around $9.99.

This Blog Post: Retail Counter Display from Cuccio – Irresistible Baby Butters originally appeared on Blogger.

Jump on the Sheet Mask Craze – Just in Time for Holiday Shopping!

Looking for some great point-of-purchase or holiday items to add to your retail selection? Stock up on sheet masks for retail, and watch them fly out the door! DIY and easy-to-use at-home masks are blowing up all over social media, and this holiday season is the time to capitalize on this hot trend!

Luxury skincare innovator Satin Smooth® is proud to introduce the Ultimate Premium Quality Sheet Mask Collection with six customized, serum-drenched facial masks. Display box contains 24 masks, each individually wrapped for single use. Great for salon, spa and home use. Dermatologist Tested. 15-minute treatment.


Product Specs:

  • Contains 24 masks in perforated display box
  • Individually wrapped, sanitary and hygienic
  • Single-use, 15-minute treatment
  • Convenient for salon, spa, and at home
  • Dermatologist tested

Available in:

  • Brightening: highly concentrated with vitamin C, niacinamide, green tea, and Morus alba bark extract to help brighten and illuminate skin.
  • Charcoal: Enriched with activated charcoal to help clean and purify oily skin. Also contains niacinamide and acai berry extract, which can aid in balancing skin tone and refining pores for softer, smoother-looking skin.
  • Moisturizing: Features highly enriched hyaluronic acid that quickly plumps and tightens skin for an overall smoother look. Also provides a balance of nutrients and advanced moisturizing ingredients to help restore dry, dull skin to a beautiful glow.
  • Nourishing: Enriched with plant extracts to maximize hydration and provide powerful nutrients for healthy-looking skin. Features ingredients such as amino acids, ginseng extract, argan oil and adenosine, which increase the skin9s ability to retain moisture.
  • Sensitive: Features aloe vera, tea tree, and chamomile extracts to deliver maximum hydration and balance to the skin.
  • Stem Cell: Features plant-derived stem cells, grapefruit extract, niacinamide, and ginkgo extract, known to help tighten sagging skin and improve skin tone and texture.

This Blog Post: Jump on the Sheet Mask Craze – Just in Time for Holiday Shopping! originally appeared on Blogger.

Clean Up The Clutter with Magazine Racks!

As relaxing and pampering as it is for your clients to have their hair colored, permed etc, boredom can set in very easily for your clients. Thank goodness for magazines, right?

What I have noticed, however, is that even the most high-end salons just have magazines dumped around on random tables in stacks up to 20 high. It looks messy, daunting and invariably, there are a multitude of items that are well over a year old.

By adding a one or a few Magazine Racks to your decor, you can clean up the clutter magazines cause, make it easier for your clients to find their favorite issues AND give your salon a stylish update.

CLICK HERE to see our selection of Magazine Racks and Holders!

This Blog Post: Clean Up The Clutter with Magazine Racks! originally appeared on Blogger.

Enhance Your Facials and Your Bottom Line!

Are you looking to add enhancements to your facials, but money for new equipment is tight? Pure Spa Direct has a great option for you! The new Handheld 5-in-1 Facial Rejuvenation Beauty Device will allow you to amp up your facials, and after just a few facials, it will have paid for itself!

What is this Handheld 5-in-1 Facial Rejuvenation Beauty Device, you ask? This device features 5 different modalities – RF (radio frequency), EMS (electrical massage stimulation), Methoporation, Electroporation, and LED Light Therapy with 7 different light options!

The modalities of this painless and safe 5-in-1 Beauty Device features a uniquely deep stimulating effect which can promote the regeneration of collagen, tighten skin and improve skin and skin color.



The five skin care functions are:

  1. EMS (Electrical Muscle Stimulation):
    For tightening and lifting by activating cells, stimulating recombination and regeneration of collagen. The EMS current stimulates the skin gently causing warmth and secondary muscular movement giving a tingling sensation to the skin. The device also stimulates the hypodermis to activate the cells and stimulate collagen production – shrinking and recombining as well as regenerating new collagen to make skin more firm, vigor and elastic; improve the appearance of wrinkles and fine lines; leaving the skin smoother, more elastic, vibrant and younger-looking.
  2. Mesoporation/Mesotherapy:
    “Mesoporation” is a combination of mesotherapy and electroporation which is widely used as mesotherapy without a needle in Europe. It achieves a high level of penetration into the skin. It is reported that mesoporation can deliver 99% of the prepared formulation at the depth of 1mm and has a penetration degree is about 10 times that of conventional iontophoresis in a 1mm depth of skin and 27 times in 4mm and can have amazing effect for whitening and anti-aging depending on the products used.
  3. Electroporation:
    Electroporation is an Enhanced Product Diffusion method which augments product penetration deep into the skin without needles. The macromolecular components of anti-aging ingredients such as collagen and hyaluronic acid are generally too large to penetrate to the deep layers of the skin. However, with “Electroporation” you can achieve a high level of effectiveness without any pain.
  4. RF (Radio Frequency):
    The premise behind RF is the electrical energy tends to follow the shortest distance between two electrodes (positive and negative). When electricity runs through living tissue, the high energy flow generates heat bringing blood circulation, lymphatic drainage and firming.
  5. LED (Light Emitting Diode):
    The LED Light Therapy function of this device offers 6 different colored options to treat a wide range of skin care conditions. They include Red, Yellow, Blue, Pink, Flashing Pink, Mixed.

NOTE: All of the above modalities must be used with a water-based skin care product.

This Blog Post: Enhance Your Facials and Your Bottom Line! originally appeared on Blogger.

Calling All Waxing Professionals!

ItalWax is a great brand of wax that sells everyday, however, last week the ItalWax Pre Wax Treatment Sandalwood Oil was a huge success! Hey, if getting waxed is possible to hurt less why not do it!… why? I have no idea… I’m just a shipping guy! See our great ItalWax Pre-Wax Treatment – Sandalwood Oil HERE!

This Blog Post: Calling All Waxing Professionals! originally appeared on Blogger.

And The Winner Last Week Was…

Barbicide!!! I don’t think we’ve ever shipped more 64 oz. Barbicide Disinfectants last week than I have in my whole time here at Pure Spa Direct! That’s good though – everyone is keepin’ it clean!… why? I have no idea… I’m just a shipping guy! See our great Barbicide Disinfectant HERE!

This Blog Post: And The Winner Last Week Was… originally appeared on Blogger.