Pure Spa Direct: Your One-Stop Source For More Than Just Supplies!

Looking for something out of the ordinary for your business? Pure Spa Direct is here to help! Not only do we offer the largest spa and salon furniture, equipment, and supply selection in North America, but we also specialize in helping our clients grow their businesses in other ways, as well. Take a look below for some of the things we are happy to assist with!

Planning an Event? Let us help!
Pure Spa Direct loves helping our clients plan big events! With our uncanny ability to source products worldwide, we are your one-source stop for all of your event needs.
Building your Brand?
Add your very own retail products to your selection.We have worldwide sources to fulfill your private labeling needs!
  • Print your logo on a variety of products to retail to your clients, including tweezers, mirrors, brushes, face/eye masks, and more! If you don’t see it, don’t worry – ask us!
Need to decorate your spa…or for an event?
Pure Spa Direct also specializes in putting together packages for our clients to include Serene Spa decor, perfect to decorate your spa with or to create the ambiance you are looking for during your event! Franchises and multiple locations welcome – we are happy to help compile a package for each location, so you can ensure continuity throughout your company!
  • Include products such as trays, runners, stones, flowers, aromatherapy diffusers, candles, towels, and more in your decor to create your perfect space.
As you can see, Pure Spa Direct is more than just a supplier. We are always here to help! Our main goal is to assist our clients in growing their businesses, reaching their goals, and and seeing success. Feel free to contact our friendly, knowledgeable, and resourceful Customer Service Team by phone at 800-434-0018, or by email at service1@purespadirect.com.

This Blog Post: Pure Spa Direct: Your One-Stop Source For More Than Just Supplies! originally appeared on Blogger.

Worry-Free Washout Massage Gel – New from Biotone

You want your clients to have the best experience in the world when they are at your Spa. Why not give them the best massaging solutions? Biotone Massage Advanced Therapy Gel is the perfect solution for use in your massage services. It will give you 25% more coverage than ordinary oils and it will not start flaking like some massage creams do. There is no need for reapplication like other oils or creams. So the massage session will not be interrupted for the purpose of using more oil or cream. Another couple of great facts about the massage gel: it is hypoallergenic, unscented and Paraben-free. So for clients or possible clients who are allergic to some of the perfumes or oils found in other massage products do not have to worry about that.

Made with Fractionated Coconut Oil, Mango Butter and Aloe Vera. True Balance Massage Gel offers ideal glide, beneficial skin nutrients and versatility for all modalities. Light, satiny glide provides a smooth finish. Gentle, unscented and long-lasting. BEST PART: Worry-Free washout for easy removal.

I know from experience that this works and is better than oils or creams. My girlfriend loves massages and she has said that the Biotone Gel is the best solution she has used. The feel and the usage will make a huge difference for your customers that love massages. Like I said the feel and the endurance of this product is worth every penny. We have it available in an 8oz bottle and a gallon. If you already like Biotone products check out Pure Spa Direct we carry tons of their items.

This Blog Post: Worry-Free Washout Massage Gel – New from Biotone originally appeared on Blogger.

Take Me To Mexico City!

Who’s ready for a vacation? These new OPI colors are beautiful, vibrant, and vaca ready!
OPI Gelcolor soak off gel polish applies just like traditional nail polish, but gives your clients a super shiny finish that lasts up to two weeks. You can just simply apply the gel like regular and cure it under a UV or LED lamp for the specified period of time.

Details:

  • A Proprietary formula exclusive to OPI
  • Easy removal in as fast as 7 minutes
  • 2 weeks of wear
  • Unbeatable Shine
  • Use with new ProHealth Base & Top Coat for healthier looking nails
  • Polymers fuse together forming a tougher structure
  • High-gloss shine that lasts for weeks
  • 30 second cure(with LED Light)
  • Non-damaging application and removal.

How to Apply OPI GelColor:
The application process for any gel nail polish is similar to that of standard nail polish, but it requires certain products that are compatible with the gel polish. Applying OPI GelColor requires a special base coat, color, top coat, and curing light.

Nail Preparation:
In order for OPI GelColor to properly adhere to the nail, the user must prepare the nail for application. For this particular polish, this means cleansing and dehydrating the nails thoroughly before polishing. Some people choose to use an OPI bonding agent as well for extra adherence. If using a buffer to smooth the nail surface, users must also be careful to wipe all nail dust from the nail bed before proceeding. Finally, it is necessary to clean the surface of the nail using an alcohol wipe, which serves to dehydrate the nail and help the gel polish last.

OPI GelColor Application:
For proper application, users should apply the OPI GelColor base coat to the nails and then cure the base coat under an LED light. The curing should take approximately 30 seconds. The color layer goes on top of the cured base coat and should cure for 30 seconds under the LED light. Finally, users must apply the GelColor top coat and once again cure the nails under the LED light for 30 seconds. During application, users should apply both the base coat and top coat to the free edge of the nail in order to seal the manicure.

This Blog Post: Take Me To Mexico City! originally appeared on Blogger.

Little Retail Your Clients Will Love!

I don’t know where you are located, but here in NY, the pollen has been AWFUL. Everyone is coughing and gasping for breath – even people who don’t normally suffer from seasonal allergies!

I just keep coming back to this handy little item that EVERYONE should have and could benefit from! Named Alternative Medicine9s Best New Products in 2010, Nature’s Artifacts – Himalayan Salt Inhaler is an easy-to-use instrument which helps alleviate respiratory ailments such as asthma and shortness of breath, sinus conditions, allergies, and flu. This all-natural, pollutant-free device is able to promote good health through the anti-bacterial properties of the Himalayan crystal salt. The unit is FDA Registered.

Purpose and Benefits:

  • Helps alleviate respiratory ailments such as asthma and shortness of breath, sinus conditions, allergies, and flu.
  • Promotes good health through the anti-bacterial properties of the Himalayan crystal salt.

This is an ideal POP retail item for salons and spas! You have made your clients feel wonderful on the outside – this will make them feel better on the inside too!

This Blog Post: Little Retail Your Clients Will Love! originally appeared on Blogger.

New Year, New Nails

New CND Vinylux just added!

If you don’t use Vinylux, what are you waiting for!? This weekly Polish System is a breakthrough that endures a week of fashion perfection… without a base coat. Exposure to natural light secures the patent-pending technology, creating an enduring, long-lasting polish.

The new formula with advanced micropores allows for breathable coating strengthened by an infusion of 3 new caring ingredients to give you all the care your nails need.

  • Jojoba Oil
  • Vitamin E
  • Keratin

Two Step Easy Application:

Color Choices:

Pro Tip: Vinylux makes a great retail product too!

This Blog Post: New Year, New Nails originally appeared on Blogger.

Aesthetic Esthetic Wipes


Along with the weather, 4″ x 4″ Intrinsics Esthetic Wipes are hot this week! I always enjoy when light weight products are leaving the warehouse. My back needs a rest. Anyway, these wipes are available in a case pack or individually… why? I have no idea… I’m just a shipping guy! See our great Intrinsics Esthetic Wipe selection HERE!

This Blog Post: Aesthetic Esthetic Wipes originally appeared on Blogger.

Bikini Waxing for Sensitive Skin – Don’t Get Burned

I recently had a pricey wax done at a famous five star salon here in New York. If you read my blogs you’ll know I typically do my own waxing because I don’t trust double dippers… but this salon assured me that they follow the strictest hygienic protocol since they are a medical spa facility.

Ahhh… protect skin and keep
Clients coming back!

Little did I know, double dipping should have been the LEAST of my concerns. I should have run out of there as soon as I noticed the tech did not even bother to prep my skin. She went straight into the service with strip wax on my bikini area and started ripping. I winced in agony and could feel the burn of my fragile skin and asked, “Aren’t you going to apply pre wax oil?” She said, “No, we don’t do that here!”. Oh my goodness… 15 minutes later my French Cut bikini wax looked more like French Fried! In between my legs were two, pink, pork chop sized burns from a rough waxing procedure with no prep. Argh! And I was leaving for Aruba in the morning!

My skin has become conditioned to a natural oil prep. The oil helps to protect the skin so the wax pulls up only the coarse hair, not the skin. So despite their fancy blend of red currant and berry wax, without a conditioning prep, my skin took weeks to heal and I spent my vacation in a muu muu.

Take the pain out
of Waxing

I can’t say enough about the quality, integrity and effectiveness of Mancine waxes for clients like me with ultra sensitive skin. Their Pre-Wax Prepatory Oil is one of the best I tried. Brazilian Strawberry or Vanilla Flexxx waxes are also exceptional… and I have tried a countless number of professional waxes. I told the esthetician I was incredibly sensitive… a patch test should have been performed.

Try prepping your client. See what a difference it makes in their comfort, efficiency and removal!

This Blog Post: Bikini Waxing for Sensitive Skin – Don’t Get Burned originally appeared on Blogger.

Tips for Retail Success

We are barely past Halloween, and yet the time has officially come for all spas, salons, wellness centers and medi-spas to stock up on the holiday retail. While retail products should be an integral part of your business plan year round, the holidays provide an additional impetus for your clients to browse, shop and buy.

We always advise our clients to retail, but the question is How? How do you transition from having products on display to constantly needing restock your shelves? Well, here is a handy little guide:

Tips for Retail Success:

  1. EDUCATION. Become THE source for information for all things retail by educating you staff. Hold multiple training workshops and dispense reading materials so that your employees are able to comfortably and knowledgeably explain the following for all products.
    • Purpose
    • Ingredients
    • Features
    • Benefits
    • Application Procedure
    • Potential Reactions
    • Brand History
  2. TESTERS. One is much more likely to purchase a product when he or she can touch it, smell it, taste it, etc. When you shop at stores such as Sephora or Ulta, there are samples for virtually every single product. By investing in at least 1 tester per retail item, your clients will be significantly more likely to invest themselves into the product.
  3. INCENTIVE PROGRAMS. As a Salon or Spa owner, your main focus is increasing your business profit. One of the main focuses for your employees, however, is increasing their personal income. Have your goals meet in the middle by providing incentive programs and contests for selling retail products. Just as your clients need a little push to invest in retail, your employees need motivation for selling products and boosting business. By offering bonuses or a rewards program for top sellers, you can boost sales, profits and company morale! In addition, certain manufacturers have their own rewards program in place. By selling their products, you receive samples and complimentary items. These free gifts can then be passed on to your victorious employees, at no expense to you. A total Win-Win-Win!
  4. INTEL. The easiest way to decide what products to retail is to get the information directly from the source: your clients! Train your employees to be engaging and asking key questions, including the following:
    • What hair/facial/nail products are being used at home.
    • Opinions about said products.
    • Upcoming plans and events, such as vacations, weddings, graduation etc.
    • Personal cosmetic and aesthetic concerns.
    She was just introduced to her spa’s new retail selections.
  5. AN EXPERIENCE. According to Jill Van Ausdal of The Spa at Stein Eriksen Lodge, you can increase retail sales by providing an all-encompassing experience instead, rather than just providing a single treatment for your client. When the service is taken from a treatment to an experience, retail automatically becomes a part of the equation.

The team here at Pure Spa is literally chock-full of information, facts, figures, ideas and suggestions. If you need help deciding what to retail or how to retail it, give us a call any time!

This Blog Post: Tips for Retail Success originally appeared on Blogger.

Brand New Footrests for Copper and Stainless Steel Pedicure Bowls

I am so excited to take a break from bringing you information about essential items during the COVID-19 Pandemic, and take a minute to show you an item I have been waiting to be released for FOREVER!

FINALLY AVAILABLE – Footrests for our favorite pedicure bowls – Hand-Hammered Copper and Stainless Steel!

I have been recommending these GORGEOUS metal pedicure bowls for almost a decade now, and the one complaint I always receive is “I wish there was a matching footrest!” Well, ladies and gentlemen…HERE THEY ARE! They are beautiful and functional at the same time, and I am so excited about them!

Complete your pedicure station experience with a hand-hammered metal footrest. The half-moon design covers a portion of the bowl allowing one foot to remain soaking in the bowl, while the other foot rests above for your deluxe treatment.

This luxurious footrest carries natural imperfections due to its handcrafted process, making each footrest one-of-a-kind.

Details:

  • Luxurious and modern look and feel
  • Durable and functional
  • Fits any of our hand-hammered metal bowls
  • Covers 1/3 of your hand-hammered metal bowl


Check out the Copper Footrest Here: https://www.purespadirect.com/Foot-Rest-for-Round-Metal-Pedicure-Bowl-Hand-Hamme-p/zk-400274.htm

Check out the Stainless Steel Footrest Here: https://www.purespadirect.com/Foot-Rest-for-Round-Metal-Pedicure-Bowl-Hand-Hamme-p/zk-400273.htm

*Please note, these footrests are only compatible with the copper and stainless steel pedicure bowls. They do not fit the resin bowls.

This Blog Post: Brand New Footrests for Copper and Stainless Steel Pedicure Bowls originally appeared on Blogger.

What’s Hot All Month Long?… Find out in Pure Spa Direct’s New Specials & Top Picks Section!

At Pure Spa Direct we recently added a new section to our website, called “Specials & Top Picks.” Each month we will be updating this category based on products we selected to be on sale for the entire month. Products are selected based on a wide variety of categories including Spa, Salon, Hair, Nail, & Sunless Tanning. Items are placed on sale for 20% off the entire month! Economic times are tough, and helping you save on popular products is our priority!
We also created a new section to bring to you our monthly staff “Top Picks.” Each month the team at Pure Spa Direct will be sharing a selection of products chosen from items that are new to the website, popular and most commonly asked about products, as well as products that we’ve tried and loved!
We hope you will find this new “Specials & Top Picks” section to be exciting and useful! We are happy to accept suggestions of products you’d like to see go on sale, and suggestions of products you love to be featured in our “Top Picks” section, so please share…

This Blog Post: What’s Hot All Month Long?… Find out in Pure Spa Direct’s New “Specials & Top Picks” Section! originally appeared on Blogger.