Month: January 2021

Transform Your Business Through Scent Marketing

Posted on by Tara Esnes

Of our senses, smell is the most powerful sense we possess, so are you harnessing this information to help grow your business?

With Aroma360 professional diffusers, you can transform your business by bringing commercial-grade diffusers to your space, scenting your business using cold-air diffusion technology to not only create an aromatic sanctuary but also revitalize the air and maintain the therapeutic properties of the essential oils used in the scent oils.

Why Scent Your Space?

HUMANS CAN REMEMBER:

  • 1% of what we touch
  • 2% of what we hear
  • 5% of what we see
  • 15% of what we taste
  • 35% OF WHAT WE SMELL
There is a huge market for Scent Marketing or Scent Branding. According to Aroma360, the connection between our sense of smell and our emotions is a powerful tool that can be leveraged in business to heighten brand image and loyalty. Smell is recalled with clarity and it is tied to a heightened degree of human emotion. By creating a scent that can be tied to a memorable time, a business can make a customer connect its scent to a positive experience. This way, each time the scent is detected it will evoke enjoyable memories tied to that scent and associate that brand with these good feelings.

Aroma360 provides clients with a way to break through the auditory and visual overload by using scent to reach their customers on an emotional level, strengthen their brand and increase revenues. The benefits of introducing an olfactory logo are endless!

SCENT & SPAS:

A place for total relaxation of not only the body but of the mind as well, a spa atmosphere would not be complete without the sensory pleasures provided by scent. Customers seeking to rejuvenate their entire being can benefit greatly from with restorative properties of scent infusion. Whether your customers are looking to soothe an overworked body or reach a sense of calm, scent plays an integral part in creating the right environment to achieve a state of well-being. Along with the physical aspects of a complete spa experience, scent is one of the most important factors when creating an alluring space for customers to unwind in. Scent marketing can help you create an environment that not only promotes relaxation but embodies it as many scents are specifically formulated to calm and care for the senses. By providing your spa customers with scents that enlighten their bodies, the mind will undoubtedly form a lasting connection with your business.

Aroma360 Scent Diffusion Systems
  • Mini360 SL: Sleek And Stylish (Scent Coverage: Up to 400 sq.ft.)
  • DaVinci360: Small But Powerful (ScentCoverage: Up to 800sq.ft.)
  • VanGogh360: Stand Alone OR HVAC Scent Diffusion System | The Hybrid Model (Scent Coverage: Up to 1,800sq.ft.)
  • Museum360 XL: HVAC Scent Diffusion System (Scent Coverage: Up to 6,000sq.ft.)
Aroma360 Features a catalog of nearly 80 custom scents, so there is a scent for everyone! Ask us for more details today!

This Blog Post: Transform Your Business Through Scent Marketing originally appeared on Blogger.

Zen Your Spa Space with Pure Spa Direct’s Serene Spa Decorative Package!

Posted on by Tara Esnes

Part of the appeal of going to the spa is the zen, serene feeling the space is infused with. Are you ready to zen your space? Check out Pure Spa Direct’s Serene Spa Decorative Package for a display that will immediately make your clients go “aahhhhhhhhhh”! This package is the perfect touch for your treatment room, relaxation area, even the changing area!

Package Includes:

Make the package your very own by choosing options. Options available include:
  • Towels
  • Flameless candles
  • Porcelain Bowl to display the stones
Customize your space by creating special aromatherapy blends, too! To view our huge selection of essential oils, click HERE.
With 65,000 products, Pure Spa Direct has everything you need to zen your spa. If zen isn’t your thing, Pure Spa Direct can help with excitement and energy too!

This Blog Post: Zen Your Spa Space with Pure Spa Direct’s Serene Spa Decorative Package! originally appeared on Blogger.

What’s Cooler than being Cool?

Posted on by Laurie Kerner

Emu Omega Cooling Gel is a great addition to your massage services!

This unique gel combines the benefits of aloe vera and emu oil for quick absorption and a cool, relaxing feeling on the skin. Intensive Pain Relief leaves no residue on the skin, doesn9t stain clothing, and creates no lingering unpleasant smells.

It also makes a great retail product!

Warm-Cool Full Face Gel Mask

Soothe, invigorate and revitalize the entire face with our economical blue propylene glycol gel mask.

The mask conforms comfortably to the entire face area and can be used warm or cool. Simply refrigerate or place in a pan of hot water until the desired temperature is reached.

This full-face mask makes a great addition to a relaxing service and is inexpensive enough to be given to your client as a gift or at the end of treatment. In addition, it can be sold at retail or added to your bath or beauty basket for an extra special touch.

Prosana Cooling Masque

This ultra-gentle gel masque is infused with marine botanicals that help support and refresh traumatized skin. Provides instant comfort after microdermabrasion, chemical peels, laser procedures, and hair removal treatments.

Ideal or sensitive, irritated, or dry skin.

Looking for more ideas to add a “COOL” element to your services? Ask us! We have tons of ideas!

This Blog Post: What’s Cooler than being Cool? originally appeared on Blogger.

Vintage-Inspired Hair Styles for your Clients Fall Weddings!

Posted on by Tara Esnes

Now that it’s officially Fall and October, I’m sure you have a few clients who are getting married this month. Fall is a beautiful time to tie the knot! It’s personally my favorite season, and while Spring and Summer weddings are the most popular, Fall weddings have been gaining recent popularity as well. There is just something so romantic about Autumn nuptials, don’t you think?! It’s definitely the foliage and slight crisp in the air that can help set the tone for a lifetime of love and happiness 🙂

Is your salon in need of some new inspiration for Fall wedding hairstyles for your clients? We have a great Vintage Inspired Wedding Hairstyling Book that features 29 hairstyles, all of which reference styles from the Edwardian Era through the 1960s! With the death of Queen Victoria in 1901, and the succession of her son Edward, thus began the Edwardian Era. Overall, Edwardian Era hairstyles are known for being very feminine. Their hairstyles had a soft and romantic, yet loose look about them. Hair was also usually dressed up and away from the face, and buns and wavy updo’s were quite popular – all amazing choices for an Autumn wedding that your clients will love! Be sure to pick up a copy today here at Pure Spa Direct to have your salon prepared for the upcoming wedding season.

This Blog Post: Vintage-Inspired Hair Styles for your Clients Fall Weddings! originally appeared on Blogger.

Need Assistance With Picking The Right Facial System?

Posted on by Tara Esnes

Give us a call! We specialize in answering all of your questions when it comes to the latest, and greatest spa machines!

I recently had a client wondering if ultrasonic was right for her. I have been a licensed esthetician/cosmetologist for 11 years, and this is one of my favorite modes of exfoliation! I was so excited to explain the process from start to finish. We discussed how she could bring this service into her spa for under $300, and basically have this paid for in just the few first services! She was thrilled, and so was I. You may often feel like the old saying “You need to spend money, to make money” is an expensive one but I’m here to tell you its not! We have many units available, in all price ranges.

This is what we love to do here at Pure Spa Direct – Lead our clients in the right direction with the perfect products, and equipment to suit their needs.

I look forward to answering any of YOUR questions!

This Blog Post: Need Assistance With Picking The Right Facial System? originally appeared on Blogger.

Super New Top Coat!

Posted on by Tara Esnes

Looking for a great top coat that your clients will love? Check out the new Cuccio Super 7 Second Reactive Topcoat for a quick, shiny, strong top coat!

Super 7 Second Reactive Topcoat is a super quick drying formula that is redefining the way you protect your nail color. It creates a high gloss finish with incredibly long lasting durability. It contains photoinitiators and fast acting monomers that react with natural light so it sets super fast. Super 7 seals in color by creating a coating that is second to none. 2.5 oz. – 75 mL.

Usage:
Apply after the final coat of nail lacquer is applied.

Available in a convenient 2.5oz size for salon use, as well as a 0.43oz. Also, check out the 12-piece retail display of the 0.43oz size so your clients can take one home with them!

This Blog Post: Super New Top Coat! originally appeared on Blogger.

Don’t Miss Out On Helping Moms To Be!

Posted on by Christine D'Aquila

I hear from quite a few moms to be that their massage therapy office cannot accommodate them once they start to gain some baby weight. This blows my mind!

With just a few simple bolstering additions you can not only gain an entire new stream of clientele but not alienate any current clients who become pregnant.

Pregnancy massage not only relieves the extra stress expecting mom’s are feeling but there are great physical benefits as well. Stemming from the relaxing effects, massage can help with hormonal and circulatory issues.
Here is a great article from the American Pregnancy Association on the benefits of pregnancy massage: Prenatal Massage


If you are looking to bring in or update your products for pregnancy massage, here are some great ones to take a look at:

Mastering Pregnancy Massage DVD
Body Cushion Positioning For Pregnancy DVD
Spirit Pregnancy Table Package by EarthLite (Earthlite is one of the best manufacturers in the industry, I’ve used their products my entire career and love them! This is a great package for those looking to bring in pregnancy massage for the first time)
Pregnancy Cushion and Headrest by EarthLite

Pregnant women can benefit immensely from massage and with fewer places willing to accommodate them, the market is wide open to increase your revenue as well as standing in the community!

This Blog Post: Don’t Miss Out On Helping Moms To Be! originally appeared on Blogger.

A Fantastic Facial Massage

Posted on by Laurie Kerner

I am always talking about simple add-on services. But really, what is nicer than a facial massage?

By using the ESS Facial Massage Oil in combination with the Allegra M. France Baby Magic Globes you have just brought this to another level!

ESS Anti-Aging facial massage oil is used to massage aging facial skin.

This oil is a regenerating, revitalizing face treatment oil that pays attention to areas of damage and aging, softening and refining fine lines and wrinkles. Intensely moisturizing, it helps replenish the effects of the external environment or premature aging due to overexposure to the sun. The combination of these oils supplies vital vitamins, minerals, and essential fatty acids to support and add nourishment to the skin.

Ingredients:
Borage, apricot kernel, sweet almond, and jojoba oils. Cedarwood, white champaca, lime, orange, clary sage, sandalwood, frankincense, French lavender, ylang ylang extra, jasmine, rose, and myrrh essential oils.

Combine the facial oil with Baby Magic Globes!

Magic Globes are the ultimate tools for the esthetic field. They can be used for all beauty and health purposes.


Benefits:

  • Excellent treatment for sinus, puffy eyes, headaches and migraines
  • Stimulate the nerves and exercises facial muscles
  • Help reduce large pores
  • Tightens skin and eliminates fine lines
  • Soothes skin after acne treatments
  • Provides a cool finishing touch at the end of each facial


Use the Magic Globes by applying a rolling motion over the forehead, cheeks, and neck as shown for 2 to 6 minutes for each treatment. Clean your Magic globes with alcohol and store them in the freezer, ice box, ice bowl or cool water.

Eliminate redness and calm after waxing, extraction, and electrolysis. Stimulates blood circulation and oxygenates skin. are made for point treatment. Use after facial waxing or permanent makeup application.

Baby Magic Globes are also a great retail item as they are ideal for travel use!

This Blog Post: A Fantastic Facial Massage originally appeared on Blogger.

Easing Your Clients’ Allergies and Increasing Profit!!!

Posted on by Christine D'Aquila

Depending on where you live, you may have noticed more and more people sneezing and rubbing their eyes. The dreaded allergy season is upon many of us here and it’s driving everyone nuts!

A great way to increase revenue is by simply offering an allergy season add-on to your current treatment menu.

Essential oils are an extremely cost effective way to provide additional benefits to your clients especially those suffering from allergies.

The following essential oils are great for providing much needed relief from itchy watery eyes, sneezing and congestion:

ESS Globulus Eucalyptus Pure Essential Oil
Eucalyptus is a great multipurpose oil that has been shown to have anti inflammatory properties. It works wonders on congestion, headaches and aids in breathing.

ESS Peppermint Pure Essential Oil
Peppermint is also great for opening up the sinuses and easing headaches.

ESS® Pure Essential Lemon Oil
Lemon is particularly good for beating those winter blues and helping clear out allergy issues. It also has antibacterial properties!

ESS® Cypress Pure Essential Oil
This lesser known oil is amazing for chest ailments to help ease breathing and suppress coughing fits.

If you are looking for one big allergy blend to either market within an existing facial or to make a great allergy massage oil, mix lavender, lemon and peppermint! It creates an amazing aroma that may produce instant relief for allergy symptoms!

The possibilities to incorporate and market an allergy relief special can be as unique as you and your business are! Once your clients feel the added benefit of these oils you can also retail the oils!

This Blog Post: Easing Your Clients’ Allergies and Increasing Profit!!! originally appeared on Blogger.

Get Muddy with Biotone

Posted on by Laurie Kerner

Now is the time to promote the change of the season, and getting winter bodies ready for warmer weather. By offering these profitable body treatments, you are helping your clients decongest their tired, dry, winter skin.

Biotone has a variety of muds to help!

Black Baltic Body Mud – Cleanse Detoxify Balance Moisturize

This unique black mud utilizes colloidal black European freshwater silts to help improve skin texture and extract pore-clogging impurities that damage and weaken the skin.

Promotes detoxification, by extracting pore-clogging impurities and improve skin texture, with this black creme mud.

Firmi-Sea Body Mud – Firm Stimulate Smooth Replenish

The most effective creme-based mud for firming, stimulating and toning, utilizes rich concentrations of algae, minerals, and vitamins derived from active seaweed varieties harvested off the Brittany Coast of France.

For smoothing, stimulating, and detoxifying skin and body.
Benefits:

  • Firm and Smooth skin
  • Assist in detoxification
  • Re-mineralize skin
  • Great for cellulite/firming treatments especially when combined with the Firming Customizing Complex
European Rose Body Mud – Nourish Moisturize Heal Replenish
This deeply hydrating creme-based mud contains natural sun-dried rose clay extracted from the Provence region of France.
European Rose Body Mud is perfectly suited for dry, delicate, weathered, or aged skin. It refines and soften skin, enhances cell renewal and extreme hydration.
Why should you try it?

Well, most importantly it works! Its super luxurious, and effective. Mixing instructions call for 1-2 oz of mud! Which means doing simply 2 treatments, you have just about doubled your cost of the product! Pure profit and pure results!

This Blog Post: Get Muddy with Biotone originally appeared on Blogger.