Decoding Diopters: Understanding the Magnification Power of Your Mag Lamp

The process of looking for the perfect mag lamp can be a bit daunting and confusing due to the amount of options that are available:
  1. Square Head versus Round Head
  2. Rolling Stand versus Clamp Attachment
  3. Stand-alone Unit versus Multi-function Machine Attachment
  4. 3, 5 or 8 Diopter lens
While 3 of the 4 are based upon personal preference, understanding what the Diopter is essential to ensuring you purchase the best lamp for your needs. Below is the mathematical translation from diopter to magnification:
  • 3 Diopter = 1.75x Magnification Power
  • 5 Diopter = 2.25x Magnification Power
  • 8 Diopter = 3.00x Magnification Power
And here is the simpler way to understand Diopters:
  • 3 Diopter = Items look 1.75 times larger than normal
  • 5 Diopter = Items look 2.25 times larger than normal
  • 8 Diopter = Items look 3 times larger than normal
Typically, 5 Diopter Mag Lamps are the most popular, as they are a happy medium between the strong 8 Diopter and weaker 3 Diopter.
What type of Mag Lamp do you use? What do you like it about it?

This Blog Post: Decoding Diopters: Understanding the Magnification Power of Your Mag Lamp originally appeared on Blogger.

Massage Oil: Warm or Cold?

Personally, the feeling of warmed massage oil is one of my favorite things. As a massage therapist with perpetually cold hands, having warmed oil was a need. There is nothing worse for a therapist and the client, than a cold hand to start the massage. It’s startling to the client and kills the relaxation process before it starts.

Something as simple as an bottle warmer like the ProMaster Massage Oil & Lotion Warmer can make all the difference in the world clients. Even if you don’t suffer from cold hands, many clients will simply love the feel of warm oil on their skin!

This Blog Post: Massage Oil: Warm or Cold? originally appeared on Blogger.

Easily Build Client Loyalty

With new businesses in the industry seeming to open on every corner, it can feel overwhelming to set yourself apart from the competition. Establishing a great relationship with your clients so they become life-long patrons is key. It’s great to have rushes during holidays, however, the life-long client is worth more in the long run than the 2 or 3 time a year client.

Always be checking out what’s new in the industry as far as new products, new ingredients, trends and what client’s are excited for. Being on top of these trends will keep you relevant in an ever changing industry. Also, be sure to keep an eye out on new technology, equipment, and treatments that are popping up.

Look for ways to engage your clients with loyalty programs, packages, referral incentives…the sky is the limit on this one. Look through websites to see what the fun unofficial month/day celebration is (like National Flip Flop Day!) Things like that provide an opportunity to create one day specials that are fun and enticing. Your clients will always be wondering what fun new special you’ll be offering next….and tell their friends!

Finally, one of the most important keys is trust. If your clients feel that you truly care about their needs and you offer support and sound advice, they will stick with you.

Looking for ideas or information on what’s new or trending? Contact us here at Pure Spa Direct, we are always here to answer questions and provide information!

This Blog Post: Easily Build Client Loyalty originally appeared on Blogger.

Fall Aromatherapy

Fall is in the air, and I know I’m not the only person excited about that! Bring fall right into your business with aromatherapy. Some of the popular spicy fall scents include cinnamon, clove, and rosemary. There are so many more options that make phenomenal blends too!

My suggestions are:

ESS Cinnamon Leaf Pure Essential Oil

A spicy-sweet aroma which blends well with the citrus oils.

ESS Sweet Orange Pure Essential Oil

Sweet Orange Pure Essential Oil is a warming and nourishing oil with a refreshing aroma that
soothes and relaxes.

Blends well with clary sage, frankincense, geranium, lavender, lemon, myrrh, neroli, and spice oils such as cinnamon, cloves, and nutmeg.

ESS Clove Bud Pure Essential Oil

Clove Bud Pure Essential Oil has a familiar strong and spicy aroma that blends well with citrus oils and other spices.

Pure-ssage Rosemary Essential Oil

Rosemary has a clear, fresh, herbaceous aroma. It9s great for muscular aches and pains.

Absolute Aromas – Basil Essential Oil

Offer your clients an aromatic experience with the Absolute Aromas Basil Essential Oil. This oil has a clear, spicy aroma. Basil has a stimulating effect on the brain and nervous system; thus, it is great for nervous debility, poor concentration, and mental fatigue.

This Blog Post: Fall Aromatherapy originally appeared on Blogger.

Cuccio Milk & Honey Pedicure System

Alleviate the stress of choosing pedicure products that will coordinate together, and start using the 4-Step Cuccio Milk & Honey Pedicure System for high-quality, relaxing pedicures!

Step 1: Cuccio Spa Scentual Pedicure Salt Soak
Easy, Yet Luxurious Foot Bath – Offering a luxurious foot soak treatment has never been easier. The Cuccio Spa Pedicure Salt Soak creates a stress-free pedicure experience clients will keep coming back for.

Details:

  • Soft, Moisturized Skin: Pedicure spa salts are made using a blend of all-natural honey that soothes and moisturizes skin.
  • Quickly Removes Dead Skin: These foot salts soften and break down dead skin cells for fast, easy removal. Sea salts leave skin revitalized and clean, and ready for the next step in your pedicure regimen.

Soft Beautiful Feet Now Easy to Achieve – Get soft, touchable feet with the Cuccio Pedicure Foot Scrub. A gentle yet effective foot exfoliator treatment that removes dead skin without harsh scrubbing.

Details:
Exfoliates Flawlessly: Made using all-natural honey, Cuccio pedicure scrub offers a double exfoliation process that smoothes skin until it’s flawless.



Hydrated & Rested Feet – This Cuccio Pedicure Foot Mask gives skin complete hydration while invigorating tired feet through a cooling effect.
Details:
Touchably Smooth Feet: Pedicure mask has all natural milk & honey that effectively soothes and refreshes dry skin.

Foot Massages Made More Rewarding – The Cuccio Foot Massage Cream is a moisture-rich formula that not only treats dry skin, but helps your massage technique be more effective and works the product into the skin.
Details:
All-Natural Milk & Honey: Providing amazingly soft feet, this foot massage lotion is made from all-natural milk & honey that nourishes the skin with vital nutrients.

This Blog Post: Cuccio Milk & Honey Pedicure System originally appeared on Blogger.

Face Mask Spotlight: Laven-DUH

I love lavender! In the beauty industry, it is used in so many ways, and most commonly for relaxation. I recently sampled these lavender masks and were wowed with the results of my skin!

Lavender Calming Soft Mask

This soothing mask reduces skin inflammation, such as sunburn and sensitivity, prevents the effects of skin scarring, helps tighten pores, and regenerates new skin cells.

Lavender has been known for its anti-bacterial, anti-viral, anti-septic, and anti-inflammatory properties. Its clean, pure aroma is an adaptogen that encourages balance for the entire nervous system.

Hydrophylic Gel Collagen Mask

Uses: All skin types: Aromatic treatment that renews and conditions sensitive skin

This luxurious, aromatic treatment conditions and gives soothing relief to skin suffering from excessive dryness, stress, and ultraviolet sunlight. Promotes cellular re
generation balances sebum production and effectively reinvigorates damaged skin after sunburn.

Lavender calming properties help the skin renew and energize, delivering new vitality. The aroma soothes nervous exhaustion, restlessness, and increases mental activity.

Pro Tip: Offer these masks as a soothing finish, for treatments that may irritate the skin such as waxing, microdermabrasion, radiofrequency, and more!

This Blog Post: Face Mask Spotlight: Laven-DUH originally appeared on Blogger.

Impress Your Clients and Bring Peace with Selenite

I’ve always been fascinated by Selenite. It is hard to explain why, but it looks and feels cool!
Selenite is a form of gypsum, and its colorless transparent structure has a pearl-like luster. Selenite gives an iridescent sheen that shimmers like moonlight and it is said that it enhances meditation. The word “Selenite” comes from the Greek “selenites,” meaning “moon stone” or “moon rock.”
Selenite is often carved in to massage wands, lamps, candle holders and more. In the metaphysical realm, Selenite is often described as being remarkably peaceful. The crystals are said to carry a very high vibration and instill clarity of mind and a deep sense of inner peace.
They say that Selenite can assist you in opening your crown Chakra and that it has the power to cleanse and clear other crystals and negative energies. Selenite items look cool and will make a nice addition to your treatment rooms!

See Our Selenite Lamps, Wands Candle Holders and More Here:

This Blog Post: Impress Your Clients and Bring Peace with Selenite originally appeared on Blogger.

Offer Clients Retail for Relief: ESS Eucalyptus Shower Mist

I know we keep talking about how it’s fall, but now we are going to chat about one of the negatives of this time of year…..Cold & Flu Season. Yuck.

Many people at this time of year are stuffed up, congested, and generally feeling miserable. As a spa owner, you have dedicated your life to making people feel better, and this time of year doesn’t change that! What about adding a fantastic retail item for your stuffy, sick clients to use at home to help get relief?

ESS Eucalyptus Shower Mist
Clients will enjoy aromatherapy in the shower with ESS® Eucalyptus Shower Mist. Just a few spritzes of this eucalyptus spray and a warm, steamy shower becomes an invigorating aromatherapeutic experience. A must-have for your spa retail!

Ingredients:
Water, Ethanol, Eucalyptus Globulus Oil

Purpose and Benefits:
Spray where needed. Other automatic dispensing devices are available. The product should not be diluted

This Blog Post: Offer Clients Retail for Relief: ESS Eucalyptus Shower Mist originally appeared on Blogger.

Hot New Retail for Waxers!

Mancine is one of my favorite wax lines! They are imported from Australia, and are simply amazing!

Mancine waxes are extremely hygienic and spread further than other waxes. Salon owners and beauty therapists worldwide agree that Mancine reduces treatment time and last longer, enabling more treatments per day and increased profits for your business.

Don’t even get me started on their Ingrown Zone line. I have never seen a product prevent or remove ingrown hairs like this! Trust me, I have tried them all.

But wait, there’s more! We have just added more Mancine products, making phenomenal retail products. Try Mancine body wash, Mancine salt scrub, Mancine body butter, and Mancine body and hand lotion!


Mancine Hot Salt Body Scrub – Lavender & Witch-Hazel is my favorite! I am always looking for a great scrub exfoliate and prevent ingrown hairs, and this is the winner.

Lavender & Witch-Hazel Body Scrub consists of marine extracts that have been blended with Australian Sea Salts then mixed with Jojoba Oil, Sweet Almond Oil, Soya Bean oil and fruit acids to form a deep, exfoliating body scrub to remove dry dead skin.

Vitamin E blended with natural botanicals and Sea Salts create a rich emollient leaving your skin enriched, stimulated and gorgeously glowing.

Pro Tip: Use any of the Mancine products to put together retail packages!

Try to combine a Terry Exfoliating Mitt and Mancine Body Wash for your clients. Coconut and Vanilla make the perfect end of summer scent!

This Blog Post: Hot New Retail for Waxers! originally appeared on Blogger.

Check Out What’s Hot!

On fire last week was the 2 Lb. Block of Austrian Green Wax by Amber. I couldn’t believe how much we sold – so I knew I had to blog about it! I get a bit of nostalgia every time we sell one because it reminds me of those Sara Lee Pound Cakes my mom used to buy… why? I have no idea… I’m just a shipping guy! See our great Austrian Green Wax / 2 Lb. Block by Amber Products HERE!

This Blog Post: Check Out What’s Hot! originally appeared on Blogger.