To be successful, experts recommend 30% – 50% of your net profit come from retail products. According to a recent spa study:
- If a client buys 2 retail products, there’s a 60% chance they will revisit.
- If a client buys 1 retail product, there’s a 30% chance they will revisit.
- If a client buys 0 retail products, there’s a 10% chance they will revisit.
Are you selling that much retail? If you are not, have you thought about why that is?
Selling retail starts by offering retail products you and your team love! It is much easier to make recommendations and suggest clients enhance their services with you at home with products you believe in.
Also, make sure you are bringing in new options! Everyone gets excited for new products, and your clients are no different! Seasonal retail is a HUGE component here!
Below are a few of our current favorite retail products. As always, Pure Spa Direct offers these products with no minimum order, so you can try one for yourself, or just pick up a couple to see if they move, without a huge investment!
Hempz Take Me Out Summer Dayz Body Kit
This trio will leave your skin and lips feeling hydrated and softened from the hot summer days to the sweet summer nights.
- (1) Mini Sweet Pineapple & Honey Melon Moisturizer 2.25 oz
- (1) Herbal Lip Balm .44 oz
- (1) FREE! Mini Original Moisturizer 2.25 oz
This Blog Post: Retail Rules! Hot New Summer Retail for Your Salon or Spa originally appeared on Blogger.