Aveda Neo Goth Color Collection

Hair Trend Alert! Aveda has announced the release of the new Fall/Winter 2012 Neo Goth Color Collection!
According to Antoinette Beenders, the Global Creative Director of Aveda, “We were inspired by the Gothic darkness on the runways, but took it in a direction of our own. We added fragility to the look, and romance — also drew upon the graphic futurism of Japanese manga and anime. The look is Goth…and much more.”

So what, exactly, can you expect from this new line? Ian Michael Black, Aveda Hair Color Artistic Director, says the full spectrum of red tones, Orange to Copper and even Violet. These bold colors can look gorgeous on virtually any client, but most especially those well defined cuts.
Need supplies and ideas for hair services? Pure Spa Direct has everything you need!

This Blog Post: Aveda Neo Goth Color Collection originally appeared on Blogger.

Attention Lash Techs: You NEED This Tool!

If you are a lash technician, you have your hands full! It’s hard work, and anything to make the process more simple is a no-brainer.

You need to try our new 2-in-1 Disposable Applicators!

These Flocked Tip Mascara Wands are a lifesaver.


  • Measurements: 4.45 inch
  • Material: Polystyrene, Nylon
  • Packaging: 50 Pieces Per Bag x 8 Bags = Case of 400 Applicators
This two-in-one disposable applicator is a must-have for lash extension artists.
The flocked tip applicator can be used to apply adhesive remover, pre-treatments, and cleansing products.
The applicator tip can also be used to apply glue for strip lashes.
Use the spoolie section to help gently and easily brush through layers of lash extensions or for grooming brows.

This Blog Post: Attention Lash Techs: You NEED This Tool! originally appeared on Blogger.

Table Talk: How To Make Your Table the Talk of the Town!

I often hear our clients requesting a comfortable and luxurious multi-purpose bed, but don’t want to spend thousands of dollars. That’s okay, we have everything to dress up your bed!

Deluxe Fleece Pad Set

Get a soft one inch thick Deluxe Fleece Pad Set that fully wraps around the sides of the table.
Includes fleece table pad and fitted crescent cover.


  • Great value
  • Soft one-inch-thick fleece
  • Luxurious pile twice the thickness of a standard fleece
  • Fitted corners fully wrapped sides
  • Snug fit elastic all the way around
  • Includes fitted fleece crescent cover
  • Machine washable and dryable
  • Fits most table brands up to 32″w x 73″ l

Keep your clients toasty warm with our custom 26″ x 67″ heating pad. It has seven different temperature settings to guarantee perfect comfort for every client. The table warmer will shut off automatically after 7 hours!

Add these fabulous 3-Piece Microfiber Sheet Sets for ultimate luxury!

They are made for professional use and multiple daily washes while hiding oil stains better than most! Perfect for your massage and facial tables, this peachy soft, breathable sheet set keeps clients cool, comfortable, and dry. Sposh microfiber holds its shape and size, it9s easy to maintain, and it9s virtually wrinkle-free when you pull it from the dryer!

Add with the Sposh Microfiber Quilted Blanket to complete the look!

Designed to keep your clients warm and cozy, the Sposh Quilted Microfiber Blanket provides a soft, inviting look for your treatment table. Plus it9s economical and durable.

This Blog Post: Table Talk: How To Make Your Table the Talk of the Town! originally appeared on Blogger.

OPI Spring 2021 Hollywood Collection

Spring 2021 can’t come soon enough! Here in NY, we have been slammed with a blizzard….so I am definitely dreaming about spring today! What better to dream about than the new OPI Spring 2021 Collection?

In celebration of its 40th anniversary, OPI recently introduced the Hollywood Collection, in honor of its birthplace. It features colors celebrating “then” with a nod to vintage Hollywood glamour, and “now” with the season9s most trendsetting colors.

OPI’s Hollywood History:

Did you know that OPI first made its big-screen debut in 2001 in the iconic movie, Legally Blonde? (No one can forget the iconic bend and snap beauty salon scene!) From there, the brand has appeared in films ranging from Alice in Wonderland to Fifty Shades of Grey, and worked with celebrity brand ambassadors, like Katy Perry, Kerry Washington, and Serena Williams.

OPI is renowned globally for its Nail Lacquers – a brilliant, chip-resistant, professional formula available in over 200 fashion-forward colors. With clever names that customers look forward to with each new Collection, OPI Nail Lacquers are beloved around the world and trusted by professionals. All OPI lacquers are DBP, Toluene, and Formaldehyde free. Some say OPI is the “gold standard” in nail polish. They have proven to go above and beyond in performance and wear.

This collection of 12 polishes, GelPolishes, Infinite Shine and matching Dipping Powders features something for everyone!


This Blog Post: OPI Spring 2021 Hollywood Collection originally appeared on Blogger.

For Sensitive Skin: Olive Oil

Sensitive skin is becoming more popular in all ages. It is important to have a variety of products to treat all skin types. Olive Oil happens to be a powerhouse when it comes to sensitive skin. Olive oil contains the necessary fatty acids to improve skin elasticity and nourish the epidermis by giving an emollient effect. The natural peeling treatment helps draw oil, impurities and absorb excess sebum. It unclogs and constricts the pores. Olive oil provides free-radical protection and a natural barrier to moisture loss and adds lubrication without feeling greasy.

Want to see some ways to incorporate it into your business?

For waxing services try Pure Olive Oil Hard Wax by Mancine!

Mancine’s most popular strip wax brings you all the benefits of Olive Oil – soothing formula for sensitive areas. Formulated for use at low temperatures and soft enough to spread thinly. Strong enough to grip and remove the toughest hair leaving no sticky residue. A natural, soothing wax, perfect for sensitive skin.

You can expect outstanding results every time!

For skincare try this phenomenal targeted Olive Oil Mask!

Leveen brings you premium quality peel-off masks that restore moisture balance with an abundance of hydrating ingredients with exceptional penetration of top-quality actives, that smooth and refresh all types of skin. Made with pure, natural ingredients.

The addition of Vitamin A, E, two of nature9s antioxidants provide free radical protection and a natural barrier to moisture loss and add lubrication without feeling greasy.

For Massage try using Bon Vital Therapeutic Touch Massage Gel!

Enriched with Olive oil and Arnica extract, and a blend of Jojoba, Avocado and Fractionated Coconut oils. This highly moisturizing and lightweight gel has a lasting glide and requires less reapplication, making it excellent for all modalities. Water dispersible for easy cleanup of linens and fabrics. It won’t leave a greasy feel. No nut oils. Unscented. Paraben Free!

Try adding the Olive Sensation Pedicure in a Box to your menu!

Voesh9s Olive Sensation individual spa pedicure collection is a four-step treatment that enriches skin with key ingredients to give feet much-needed nutrients.

Each set is individually packed with the right amount of product for a single pedicure, ensuring a clean and hygienic spa pedicure solution.

Each set includes a Sea Mineral Salt Soak, Sugar Scrub, Mud Masque, and a Massage Lotion system.

For more products including olive oil, take a look!

This Blog Post: For Sensitive Skin: Olive Oil originally appeared on Blogger.

Equipment Spotlight: 4 Function Skin Rejuvenator

Are you looking for something new to set your services apart and give amazing results?

Take a look at the 4 Function Skin Rejuvenator-
Red LED Oxygen Mask Oxygen Jet Peeling Pen Diamond Microdermabrasion Multipolar RF! It combines 4 effective and trendy services!

Function 1- Oxygen Jet Peel
The Oxygen Jet Peel is a painless, skin treatment procedure that dramatically improves the appearance and texture of your skin!
The treatment combines pure oxygen and sterile saline to gently cleanse and hydrate the skin. The combination is delivered much like an airbrush treatment (mini pressure wash) and the effect is amazing.
This gentle cleansing unclogs pores and removes dirt and makeup that can build up on the skin9s surface over time. The infusion of oxygen refreshes the skin9s texture and appearance. Oxygen Jet Peel treatments are highly beneficial for skin texture improvement, wrinkle reduction, and overall skin rejuvenation.
These treatments are also beneficial for minimizing acne breakouts. Jet Peel quickly addresses eruptions, resulting in acne breakouts drying up and almost disappearing overnight.

Function 2-Multi Polar RF
Radio Frequency (RF) energy treatment is a new technology for non-surgical body contouring, fat and cellulite reduction. RF energy can be used in treatments to effectively contour the body and reduce the appearance of cellulite and fat.
With deep, controlled heating of the fatty layers under the skin, the effects of tissue tightening and increased blood circulation mean that fatty deposits are drained through the lymphatic system, reducing the appearance of cellulite. Most people should see at least a mild improvement in their skin tone, with a temporary reduction in the appearance of cellulite and possible inch loss, with minimal risks and downtime.
Benefits: promote collagen production, Face Lift, Facial Toning/Firming, Wrinkle Removal, improve sagging neck skin, Tighten Body Skin, reduce facial fat, reduce pores and roughness, promote skin texture, and more.

Function 3-Diamond Microdermabrasion
Diamond Microdermabrasion is one of the easiest and most effective ways to fight the effects of aging. With the use of high-tech skin care products, specialists are able to penetrate deep into the skin, allowing your body to build collagen and help you recover your youthful appearance.

Diamond microdermabrasion is a great choice for treating: Flaky Skin, Wrinkle Reduction, Relief From Hyper Pigmentation, Acne Scars, Oily Congested Skin, Blackheads, Whiteheads, Ingrown Hairs, Sun Damage, Crow9s Feet, Cellulite, Stretch Marks, Enlarged pores, Blemishes, and more.

Function 4-Oxygen LED Mask
The Red LED light can enhance the cells activity, promote cells metabolism, enhance collagen production, accelerate blood circulation, increase skin elasticity and improve the overall condition of the skin.
The addition of the Oxygen Therapy offers anti-aging benefits, anti-oxidation and overall skin repair.

Did you know you can finance through Pure Spa Direct? Simply click here to see if you are approved!
Finance this unit for as low as $137 per month! Once you have completed one service, your payment is covered, and then it’s a positive cash flow! Sounds like a win-win, right?

This Blog Post: Equipment Spotlight: 4 Function Skin Rejuvenator originally appeared on Blogger.

Summer Scalp Treatment!

Many people tend to forget about their scalp/top of the head when it comes to summer sun care. Here is a great treatment for clients who may be dealing with dry, itchy scalps to help provide some cooling relief:

In a rubber mixing bowl, mix together 1 tablespoon fine dead sea salt, 1 tablespoon wheatgerm oil, 5 drops peppermint essential oil and 4 drops of tea tree essential oil. Place the bowl in a mud warmer or hot towel cabinet to keep warm until ready to use.

Shampoo and rinse, give a light towel dry and apply the warmed mixture to the scalp. Gently massage the scalp for about 10 minutes. Remove with a light shampoo and rinse – that’s it!

Simple, effective and cooling!

This Blog Post: Summer Scalp Treatment! originally appeared on Blogger.

Ingredient of the Month: Grapefruit!

Now that a heat wave has overtaken the country during the already sweltering months of June and July, your clients are going to be walking through your doors looking for a refreshing and rejuvenating experience. Incorporating cucumbers into treatments is always popular, however, why not citrus things up a bit and add Grapefruits to your treatment menu?

The cliche that always seems to come to mind with this particular fruit is the ‘Grapefruit Diet.’ Aside from being great for weight loss, this scrumptious citrus is also jam-packed with the antioxidants, such as Vitamin C and Lycopene. What does this mean for your clients? Whether they are getting a scalp massage, mani/pedi or facial, they will be receiving some major antioxidant and skin-renewing benefits.

Here are just a few of the Grapefruit products that we carry:

  1. Essential Oil – Perfect as an add on or for room fragrance.
  2. Body Scrubs – Great for pedicures, manicures and full body treatments
  3. Facial Paraffin – Must-have treatment for congested and oily skin.
  4. Body Paraffin – Stimulating, yet soothing moisture treatment.
  5. Lotion – Great for retail after treatment completion.
  6. Body Butter – Perfect for massage therapists looking to offer grapefruit massages.
  7. Shower Gel – Another fabulous retail item
  8. Hand Soap – Invigorate your clients, even in the rest room!
Click HERE to see all of the grapefruit products that we offer!
**Insider’s Tip** Have grapefruit slices cut up and ready to go in your fridge. When offering clients a glass of water, feel free to place a wedge on the rim for your clients to enjoy and/or spritz into their drink.

This Blog Post: Ingredient of the Month: Grapefruit! originally appeared on Blogger.

Cell Phone / iPad Lockers…

Pure Spa’s Cell Phone lockers are
great for cell phones, iPads, and more!

Sometimes it is the attention to your clients’ needs and concerns that can set your spa/salon/fitness facility, etc. apart from your competition. I know that I am always worried about my iPhone and my iPad getting lost or stolen every time I leave the house with them… but I do take them with me all the time. I don’t want to ever leave them in my car, nor do I want to leave them laying around when I am not paying attention to them. So what to do when I am at the spa, salon, etc.? If every place i went only had lockers, I’d be a lot less stressed!

From a salon/spa’s perspective, lockers can be costly and big space hogs – which is a serious issue for small to mid-sized facilities. There is a solution! Cell Phone Lockers! Pure Spa Direct just added a nice selection of them… as small as 24″Wide x 31″High x 9.25″ deep for a 15 mini locker unit! They are available with key locks AND re-settable combination locks and each style comes is available in four colors: Aluminum, Bronze, Gold and Sandstone.

Let your clients know you care about them and add Cell Phone / iPad Lockers to your facility today!!! They are also great for wallets, cameras, keys and other small valuables!!!

Check ’em out here:

This Blog Post: Cell Phone / iPad Lockers… originally appeared on Blogger.

Wax Spotlight: Lycon Active Gold

When I was looking for a new wax to try this week, I knew I wanted to try out one of Lycon’s popular soft waxes. As one of the most popular waxes in their lineup, Lycon Active Gold was a clear choice!

Lycon describes Active Gold as such: Like liquid gold, luxurious to apply and to look at! An extremely popular strip wax. Glows like gold and removes hair effectively, gently and quickly. Contains the soothing benefits of Chamomile and the finest grade of gold Micro Mica, for extra gentle waxing and no skin drag.

This wax is absolutely beautiful and applies very easily. It goes on very thin, so for waxing large areas, this is an effective, economical choice! I found this wax to be a dream when removing fine, thin, and medium thickness hairs, but it did not perform quite as well on short, stubborn hairs. However, it was very gentle on the skin…and one wax generally can’t do it all!

This wax was a dream to work with for large waxing areas, such as arms and legs. And unless the hair is very thick or coarse, I think this would be a great choice for some male waxing as well! Lycon Active Gold removed hair in 1 pull and left the skin clear, smooth, and free of residue.

If you are looking for an excellent wax for large areas, fine hair, and sensitive skin, Lycon Active Gold is a great option!

Available in 14 oz tins and 27 oz tubs!

This Blog Post: Wax Spotlight: Lycon Active Gold originally appeared on Blogger.