Aahhhh Spa-Cation!

It’s no secret people are being a bit more frugal with their money than in the past. The term “stay-cation” is used much more frequently than ever before. This shift in how people spend their vacation money and time is a good opportunity for local spas to bring in new clients.

I recently read an article that featured a prominent spa in New York City that has been cashing in on spa-cations which have been very popular with locals.

The beauty of a package like this is that you can create it any way you see best. You can have build your own package from different options or you can have pre-set options or even multiple levels to them.

For example, you could put together something like this:

*60 minute massage or facial
*15 minute addition of the client’s choice of add-ons (scalp massage, more massage time, paraffin etc)
*special lunch (if you have the capability or a place you can work with to provide food)
*gift certificate for future use

Depending on the services you offer, you can create magical packages to entice and wow clients looking to stay local yet indulge more than their usual.

Looking for some new ideas or products? Be sure to check out the Just Added section on Pure Spa Direct here!

This Blog Post: Aahhhh Spa-Cation! originally appeared on Blogger.

Protect Your Clients, Protect Your Profits

Looking for an easy way to protect clients clothing while applying makeup? These lightweight, disposable plastic capes have you covered – literally!

At about $0.33 a piece, you can stock up, save money and peace of mind not stressing over accidents! Whether a makeup mishap, a client coming on for a quick facial or “head” service or even an extra protector during shampoo/hair services, these are great to keep on hand!

This Blog Post: Protect Your Clients, Protect Your Profits originally appeared on Blogger.

You Say Tomato, I Say Clean Skin


It may sound strange at first, however, the tomato is excellent for aiding with congested skin!

The delicious little red fruit is chock full of lycopene, which has been shown to be a powerful antioxidant. If you’re looking for a unique treatment to offer your clients, bring in a tomato mask!








Here is a quality and cost effective one sure to intrigue your clients! At under $5 per mask, you can incorporate these into a facial with nice profits!

Fruit Collagen Mask – Tomato Pore Decongesting Mask

Make a theme of it…offer fresh tomato salads, Bloody Mary options on the weekends (alcohol optional!) or fresh juice blends that have tomato as an ingredient! Creativity is key!

This Blog Post: You Say Tomato, I Say Clean Skin originally appeared on Blogger.

Just In Time For Summer – New Manicure Tables!

I’m sure all the nail techs out there are busy from the moment they walk in until closing time right now!

When was the last time you took a look at your manicure tables?
How are they holding up? Are they stained with polish or acetone spots?
Will they make it through another busy season?

If it’s time to update your tables or, if you are just opening up here are some great new tables we just added to the site!

Manicure Tables by PS Beauty

With different color options, marble tops and and amazing price point, why wait?

This Blog Post: Just In Time For Summer – New Manicure Tables! originally appeared on Blogger.

Retail Bargains, For You And Your Clients!

I’m always on the lookout for bargains, everywhere. I’m the one who always checks the unit price before buying things. This may seem an odd thing to be excited about, but we just added retail displays of nail clippers that are super cost effective.

These nail clippers are an awesome point of purchase item, place the display next to the register and watch em go!

Stainless Steel Toenail Clippers Display / 24 Clippers by Satin Edge
***these work out to be $.83 a piece

Stainless Steel Nail Clippers Display / 24 Clippers by Satin Edge
***these are a whopping $.51 a piece!!!

Stainless Steel Non-Slip Slant Tip Tweezer Display / 48 Tweezers by Satin Edge
***these are $.80 a piece!

I know I am always losing my clippers and tweezers to the house gnome who likes to steal any small implement. Even if I know I have one, if there’s a display near the checkout, I tend to grab a one just to be safe. Your clients may be the same!

This Blog Post: Retail Bargains, For You And Your Clients! originally appeared on Blogger.

Medical Massage On the Rise

When people think of getting a massage most think of it as a luxury, not a medical necessity. A new study sponsored by the American MassageTherapy Association shows a rise in people seeking out massage therapy for aidin medical conditions and prevention.

According to the study:

  • 75% of individuals claim their primary reason for receiving a massage in the past 12 months was medical (43%) and stress (32%) related. Medical reasons include pain relief, soreness, stiffness or spasms, injury recovery, migraines, prevention, and general well-being.

  • 87% of individuals view massage as being beneficial to overall health and wellness.

  • 89% of consumers surveyed believe that massage can be effective in reducing pain; with 29% of respondents admitting they have used massage therapy for pain relief.


What is even more exciting is that traditional medical care providersare recommending massage therapy as a viable care option for many healthrelated issues!!!
According to the study
  • 50% of respondents indicated that they were encouraged by their doctor to receive a massage.
  • 61% of respondents said their physician has recommended they get a massage.
Products such as the Thumper Maxi Pro Massager are helping massage therapists to effectively enhance an already beneficial massage by increasing circulation and releasing muscle tension.
The industry has come a long way in gaining respect andlegitimacy from both medical professionals and the general public.

This Blog Post: Medical Massage On the Rise originally appeared on Blogger.

Clients With Pain? Biofreeze To The Rescue!

I know many people these days (especially with the cooler weather approaching in many places) who experience muscle pain regularly. From their regular daily activities to injuries and plain old getting older, muscle pain is no joke!

When your clients come in for services (not just massages!) are you addressing their muscle pains in any way? If they aren’t coming in for massage and noting they’re in pain – perfect time to offer massage! If you don’t offer massage, you can still help them by retailing one of our best selling pain relief lines!

Biofreeze is a great product for use in services AND amazing to retail! I carry a roll on with my at all time – it works better than anything I’ve tried! Available in gravity packs, tubes, rolls, sprays and pump sizes for back bar use!

This Blog Post: Clients With Pain? Biofreeze To The Rescue! originally appeared on Blogger.

Space Saving Steamer!

Short on space or looking to maintain a small footprint whenever possible? A portable steamer that can easily sit on your cart may be for you!

The Petrini Mini Portable Facial Steamer is an effective and affordable option to help maximize efficiency without clogging up precious space! This can also be a great tool for mobile therapists, parties, wedding events and more! Boasting ozone and aromatherapy options, this little gem also has an extended arm attachment and rotating head making it easy and comfortable to use during services for you and your client.

You don’t need to sacrifice quality simply due to space concerns!

This Blog Post: Space Saving Steamer! originally appeared on Blogger.

Product Of The Week: Spa Masters Beauty Scope – Put Your Clients On TV!

Showing your clients areas on their skin that may be congested or have other issues, is a powerful way to get them on a treatment routine.

Skin Scanners use black light and magnification to show skin imperfections that are undetectable with the naked eye.

Having the ability to show them on a larger screen, may make it easier for you to point out and explain the issues, and how you can help. The Spa Masters Beauty Scope Skin Magnifier Machine has the ability to be hooked up to a television, to make it that much more effective to your clients. With three lens options, you have your choice of 1X, 50X, and 200X magnification – you can get right on in there if needed!

Looking to keep cash flow positive or just starting out, don’t forget about financing options! Just a few treatments each month using the equipment can for your monthly payment!

This Blog Post: Product Of The Week: Spa Masters Beauty Scope – Put Your Clients On TV! originally appeared on Blogger.

Product Of The Week: June Jacobs Brightening Moisturizer

The recommendation I’ve been asked for multiple times each day this week so far, is for a moisturizer. Dry, aging skin are on the forefront of client concerns.

My mother called me a week or so ago complaining that she just can’t find an effective moisturizer that brightens. She said she had tried multiple ones that were okay but none seemed to brighten. Now my mother is in her 70’s and isn’t up on ingredients and things like that. She is the client who just needs recommendations from someone she trusts. How many of your clients are the same?
I sent her a bottle of the June Jacobs Brightening Moisturizer as a surprise. She noticed from the start that it just felt nicer when she put it on. She enjoyed not having to slather it on (a little goes a long way with June Jacobs products!) and how fresh it felt. She called me after 4 uses excited as her skin was no longer dry, and it was brighter already.
Paraben and preservative free, lactic acid for gentle exfoliation, combines with sweet almond oil and shea butter for the hydrating effects. Lemon peel extract rejuvenates and increases the luster of tired skin, while bearberry root, mulberry root, licorice extract and Gigawhite™ act as natural lightening agents to help reduce the appearance of hyperpigmentation. What that all means is your clients get a one-two punch of goodness leaving their skin soft, supple and looking younger!
I’m sharing this quick story as it is important to always be aware of who your clients are, not just what is going on with their skin. We may forget, as professionals immersed in the industry, that not everyone knows what may seem “novice” or “basic” terms, products or ingredients.
Test this out on yourself, your VIP clients or bring in a few to get clients feedback.

This Blog Post: Product Of The Week: June Jacobs Brightening Moisturizer originally appeared on Blogger.