Grow Your Spa / Salon FASTER with Financing… And It is Tax Deductible

Grow Your Spa or Salon FASTER with Financing… let your services pay for the equipment over time instead of draining you bank account!

100% Financing:
All equipment, services, delivery, and miscellaneous costs will be included in your lease and spread across your monthly bills. No hidden fees and no activation costs. You pay what you owe.

Conservation of Working Capital:
Equipment leasing can ease the strain on working capital. You can continue to leverage your current lines of credit at other financial institutions for emergency needs, current cash flow purposes, investments, and other profit generating activities, while acquiring the equipment you need.

Low Monthly Payments:
We offer payment plans ranging from 24 months, where the equipment is generally depreciated, to up to 60 months, where the monthly payment is generally deducted as an operating expense. Best of all, no incremental interest collects on your monthly payment, so you will always pay the same amount until your balance is paid off.

Tax Deductability:
Lease payments are 100% deductible on your taxes as business expenses, resulting in a lower after-tax cost than conventional financing or outright purchasing. The money you gain from your taxes can go straight into your business.

This Blog Post: Grow Your Spa / Salon FASTER with Financing… And It is Tax Deductible originally appeared on Blogger.

Essie Announces National Nail Polish Day – June 1st

It seems that most of our favorite things are receiving a day of honor on Social Media. My favorites happen to be National Wine Day, Taco Day and Dog Day. Maybe someone should merge all three for the best holiday ever!

Here’s a photo of my favorite Essie creation.

Recently, in a WWD article, Ikdeep Singh, president of Essie, Maybelline and Garnier told the magazine, “Since we see so much brand love and hundreds of social posts on a daily basis, we thought it would be exciting to organize a national holiday for everyone to celebrate and declare their #essielove.” According to the WWD article, from mid-May to mid-June, fans will have the chance to win Essie nail polish-themed bundles. On National Nail Polish Day, a grand winner will receive 100 Essie shades.

Singh also said, “We want to recognize how important Essie nail polish is during these important life moments. “We are encouraging fans and loyalists across the country to visit essie.com/nationalnailpolishday to submit and create a unique Instagram-worthy image of their favorite mani, shade or Essie stash.”

This is your chance nail artists!

As a HUGE Essie fan myself, I think this is a fabulous idea! If you are are a professional and licensed nail technician, check out our selection of Essie polishes for professional salons and day spas: Essie at Pure Spa.

To learn more about the Essie sweepstakes, visit: Essie.com/nationalnailpolishday

See the complete WWD article here: Essie National Polish Day.

This Blog Post: Essie Announces National Nail Polish Day – June 1st originally appeared on Blogger.

NEW!! Disposable Headbands for LESS than 17¢ EACH!

Just added! Disposable Headbands on a Roll with Adhesive Closure / 600 Headbands
prefect for busy spas that need to get hair out of the way without any hassle!

Adhesive Closure Allows For
Secure Closure & Size Adjustment

These disposable headbands are on a roll, and are a convenient and economical alternative to high-end, washable headbands. Each Headband will securely keep hair in place during skin care treatments and make-up applications.

Simply tear off a headband from the roll along the perforation. Adhesive closure allows you to wrap the headband around and secure to the appropriate size. So easy!!!!

Details:
Measurements: 2.3 inch (58.9 mm) Wide
Material: Non-Woven Polypropylene, Adhesive Closure
Packaging: 100 Pieces Per Roll x 6 Rolls
= 600 Headbands

Wholesale priced at LESS than 17¢ a unit, you will find these to be a great alternative for busy times!

This Blog Post: NEW!! Disposable Headbands for LESS than 17¢ EACH! originally appeared on Blogger.

Cosmetology Manequin Heads – Wholesale at Pure Spa Direct

Practice New Color & Cut Styles

We have all your cosmetology supplies! Pure Spa Direct offers a vast assortment of training heads, long haired mannequin heads, human hair mannequin heads, jumbo braids, massage heads, pressure points heads… you name it! We even have wig dryer cabinets! So please take some time to shop our Mannequin Category! Shopping our website is EASY for pros & we are open 24/7 online.


This Blog Post: Cosmetology Manequin Heads – Wholesale at Pure Spa Direct originally appeared on Blogger.

Salon Jaws – Ruberized Super Clips – Grip it Good!

Hold up sections of hair for the ultimate blow out – or use these Super Clips to section off hair for color. Either way, they are the EASIEST clips I have ever tried. The Jaw design with rubberized texture holds even the thickest hair firmly in place for professional styling.

Economic price point can’t be beat! Make sure your salon has them at every station!

New from Soft & Style!

Available at Pure Spa Direct for Professional Stylists:
https://www.purespadirect.com/Rubberized-Super-Grip-Clips-4-Pack-SNS-201-p/vo-303249.htm

This Blog Post: Salon Jaws – Ruberized Super Clips – Grip it Good! originally appeared on Blogger.

CND VINYLUX Polish Review & Troubleshooting

Cake Pop #135

I have been vacillating on whether or not to post my review on this polish. I had very high hopes for Vinylux. The color selection is beautiful, and the application was a breeze, but 11 hours after I shot these photos of my manicure I noticed a hole in one of my nails. It appeared that I brushed against something and it took a chunk clean out of my polish, there was just a hole in the middle of my nail polish. We were shopping at Home Depot that day for plants, so maybe it got banged up there? Either way, after potting one plant and doing some very light gardening, the polish on my thumbs had receded – badly.

My Vinylux manicure was so banged up after only 24 hours that I removed it! All the girls here at Pure Spa have been using several different colors, and they all have had different experiences to report. The bottom line is the same with any manicure; if you are rough on your hands – expect a roughed up manicure, even with Vinylux in my opinion. This is only to put expectations into perspective as some clients thought this was going to be a gel like wear polish… when in fact it is just a polish. Now, I want to point out some useful tips that I think will be helpful for maximizing Vinylux polish applications & success.

Don’t lay it on too thick!

Troubleshooting VINYLUX:

1) No Basecoat, no exceptions. I know of some die hard Rejuvacote users that want to continue using this treatment under Vinylux. NO BASE COAT – no exceptions. A base coat will negate the performance of Vinylux and the adhesives that are in the polish color.

2) Follow CND’s P.E.P protocol*. What is P.E.P?:

P-erform Mini Manicure = Removing the Cuticle off the nail plate
E-liminate Surface Contaminants = ScrubFresh
P-Purify Nail Plate = ScrubFresh

* Anyone I spoke to that had problems with Vinylux longevity did NOT follow the PEP step!

Always cap the edges!



3) Cap the free edge. This helps in ANY manicure. But especially since Vinylux is being marketed to consumers, they will need to know that this step helps chips and polish receding.

4) Not too thick. Apply two, controlled coats – don’t cake it on. My longest lasting manicures are meticulously applied by my manicurist using controlled, thin strokes of polish. I tend to go a little thick on my applications, which most likely led to chipping – like in this case.

5) Stay dry and let it dry. I once read it is best not to get your nails wet for at least 5 hours after a manicure. So get your Purell handy and leave your nails alone to cure. Drying time for Vinylux is approx. 10 minutes.

Follow these steps and you will get a great 7 days out of your Vinylux polish.




This Blog Post: CND VINYLUX Polish Review & Troubleshooting originally appeared on Blogger.

Big Lashes Equal BIG Business. Q&A with Novalash Expert Stylist, Michele Horan

Adding Lashes is like adding “instant pretty” – according to Novalash CEO Sophy Mersze. So true! And it’s one of the reasons why, according to Novalash, demand for luscious lashes has soared 500% in one year, making lash extensions the fastest growing, and most profitable market segment in the beauty industry. Easy to see why, as lashes give clients the instant gratification and visual improvement they crave. In this economy, clients are especially selective on what beauty services get their cash. They want to see results and they desire an immediate benefit that makes them feel beautiful. In our “live access to everything” society, clients demand services that can gratify their desire for instant improvement, confidence and compliments from others… Lash extensions deliver all of this! And lately… you can’t open a magazine or watch TV without seeing celebrities, starlets and Housewives sporting this rich, lash look. It’s so captivating, so alluring, it’s thrust this beauty trend into a HIGHLY DEMANDED service nationwide.


So with Lash Extensions being the newest and hugely profitable craze for Spas and Salons, I decided to sit down with Michele Horan of Revite Day Spa here on Long Island to find out what adding Lash Extensions services to her menu has meant to her small business.

Q: Why did you decide to add eyelash extension services to your skin care business?

A: Well, first and foremost it is a growing trend in the marketplace. Everyone in Hollywood was sporting eyelash extensions. I knew eventually it would trickle down into the masses. No one in my area was offering eyelash extensions at that time. I knew it could be huge! Which it was! Also, my clients were requesting additional services. 50% of my clientele receive eyelash extensions. It is a great way to expand your menu of services as well as your revenue.
Q: How do you advertise? Tell us how you got the word out?

A: The referral business is exceptional! I have yet to spend a dollar on advertising as I can barely keep up with my referral business alone. 50% of my eyelash business was through referral and up-selling current clients. 50% of my eyelash clients were through the Novalash website. This is one of the major benefits of being certified through Novalash. The opportunity of internet marketing via their website is extremely beneficial. I am not a computer whiz, I have little to no understanding of how internet marketing works, and I never imagined that new clients would come to me in droves from online searches! However, it works! Novalash successfully markets their product so that consumers want the service. Their website leads the business in my area straight to my spa.
Q: How long did it take you to really “master” the art of applying lash extensions so flawlessly & to your clients’ liking? Was it immediate? Was it easy?

A: Mastering the technique of applying eyelash extensions does not happen over night. You might have the certification, but the technique takes time to master. I did not charge clients in the beginning, while I developed my technique. I admit I became discouraged at times, and even contemplated giving up! But, like with all things, practice makes perfect. The most difficult part of applying the eyelashes was using the right and left hand in unison. As a righty, I had to master using my left hand just as effectively as my right hand. Very frustrating! It was like being born again. I gave it up several times. Also, you must have a good eye! It’s like clothing a woman…Every woman is unique. Every set of eyelashes needs to be customized to each customer9s style and requests. But persistence and practice paid off, six and a half years later, eyelash extension services has grown to comprise 50% of my business. It is the reason my spa, Revite’s Skincare is where it is today. Applying the extensions is an art, one that takes time and practice to perfect. Especially with the high profile client base I serve on Long Island, I knew my technique needed to be better than “good”; it needed to be exceptional.

Q: What’s your best advice for a spa business or esthetician looking to add eyelash extensions to their service menu? Anything they need to consider?
Eyelash Extension Services
Boast a 7000% Profit Return
On each kit sold!

A: The best advice I can offer to anyone looking to add eyelash extension to their business is to have patience, passion, and a love for making people look and feel good!

Q: What made you choose Novalash? Have you tried other brands of eyelash extensions?

A: I chose Novalash because they offered an adhesive that was pharmaceutical grade without formaldehyde. I have tried other brands; no other brand has the quality of adhesive and lashes as Novalash. They were the pioneers in the eyelash extension business 7 years ago. Everyone else knocked them off.

Q: Is this the most profitable service you offer?
Lashes add instant beauty,
Making it a HUGELY
popular service!

A: YES! Eyelash extensions are by far the most profitable service offered in my business. The cost to price ratio is exceptional!
Q: What has client feedback been like? Does this service have a very high satisfaction rate?

A: 90% of client feedback is positive. 10% of clients do not return for fill-ins. This is a love hate treatment. There is some maintenance involved for the client.

Q: What are the Pros & Cons to be considered when adding eyelash extension services to your menu?

A: The pros and cons to be considered when adding eyelash extensions to your menu of services are as follows:
Pros-
1) Additional revenue.
2) Referral business, great way to really boost growth in all areas of your spa.
3) Guaranteed repeat business for fill-ins every 4 weeks
4) Creates curiosity and chat among other clients within the spa.
5) Your client represents you in the public eye. It is the best advertisement! Your business and reputation benefits!
Cons-
1) Allergic reaction to the adhesive. Though rare, some clients can be very sensitive to the specialized adhesive. For this reason, there is a gentle formula available.
2) Some women just don’t like the weight of an eyelash being on their eye. It’s like hair extensions. It’s not for everyone.

Even if a client decides it9s not for them, I invite them back for skin care services with a discount. This retains the client as a customer for other services I offer that will please them. You always want to keep a customer happy.
Q: How did you get to your current price point for a full set of lashes on a new customer?

A: Upon being trained through Novalash in NYC 6.5 years ago, I was advised of market price points for a full set of eyelashes and fill-ins. At that time, a full set of eyelashes on Long Island was $300 and fill-ins $50. Now, due to product cost increases and demand, my price point for a full set and fill-ins has increased. I consider my price points to be extremely fair considering my skill level and treatment time. A full set now costs $350 and fill-ins are $70. My competition is priced much higher, but the quality of my work is exceptional due to my dedication and experience. I think I offer my clients a great value. If one were to have this treatment done in Manhattan, the cost would be twice the price!
Q: Do you feel the eyelash extension trend is here to stay?

A: ABSOLUTELY! The eyelash extension business is here to stay! Just as the hair extension is here to stay. It is a trend which will grow and evolve to the next trend; new colors, new lengths, new density, new styles, better quality lashes. I’ve already seen a remarkable improvement over the last 7 years. Once you have mastered the art of the application, the rest is a tantalizing and exciting service for your business to offer!

Thank you Michele! I hope this article is helpful for beauty professionals considering offering this service. For more information on Novalash, please visit their website.

To read Michele Horan’s profile, click here: Michele Horan

This Blog Post: Big Lashes Equal BIG Business. Q&A with Novalash Expert Stylist, Michele Horan originally appeared on Blogger.

Retail Counter Display from Cuccio – Irresistible Baby Butters

Just Added! This Cuccio Naturale Rotating Butter Babies Carousel is an EASY way to TURN a profit!

I Spin!
Great Way to TURN
A Profit!

Designed to utilize minimal counter space while maximizing your return-on-investment!

9” x 9” Footprint. Carousel contains a total of 36 – 1.5 oz. butter babies. 6 in each scent.

Milk & Honey
Pomegranate & Fig
Tuscan Citrus & Herb
Papaya & Guava
Lemongrass & Lavender
Vanilla Bean & Sugar

Size matters! At only 1.5 oz. these are Travel Safe sizes that can join clients in their carry-on without any objections from the TSA. These non-oily body butters are expertly formulated with 24 hour time released emollients for all day skin hydration. Baby Butters by Cuccio are only available in the carousel or towers.

Boost your retail sales by featuring the Butter Babies Carousel on your front counter of your salon, day spa, wellness center or nail spa. Suggested retail price for each butter is around $9.99.

This Blog Post: Retail Counter Display from Cuccio – Irresistible Baby Butters originally appeared on Blogger.

Animal Instinct – Satin Etched Zebra Tweezer for Professional Style… & it’s Sanitizable!

I am so sad that the Real Housewives of Atlanta are finished with their Africa trip! All the

Intricately Decorated Tweezerman
Satin Etched Zebra Collection
is Pro Quality Precision

wonderful scenery and beautiful wild animals where a refreshing backdrop to all the bickering… especial the BEAUTIFUL Zebras! So when I saw these stunning satin etched Zebra print implements from Tweezerman Professional – I had to check them out!

The first collection of this kind on the market, this beautifully crafted collection features a tweezer, nipper, and nail clippers; each are sold separately. The unique textured pattern gives these tools a touch of untamed feminine style. I have tried the tweezers, and they feel good in your hands. Crafted to delivery superior precision, it even grabs hair follicles the are just budding… without breaking the skin! Now that’s a GREAT tweezer!

Add sleek sophistication to your professional services with each tool and tweeze! Each tool is perfectly suited to the salon for hygiene purposes, as the pattern is autoclave-friendly and 100% santizable.

This collection is available at PureSpa.com exclusively to Salon & Spa Licensed Professionals.

Check out the entire etched Zebra collection here of Clippers, Nipper & Tweezer: https://www.purespadirect.com/SearchResults.asp?Search=tweezerman satin&Search.x=0&Search.y=0

This Blog Post: Animal Instinct – Satin Etched Zebra Tweezer for Professional Style… & it’s Sanitizable! originally appeared on Blogger.