Author: Tara Esnes

Hot New Retail: Selfie Spray Gel Sunscreen

Posted on by Tara Esnes

There is one item that ALL beauty businesses should be retailing – SUNSCREEN! Applying SPF daily is the number one way your clients can see the maximum results of any services you offer, not to mention reduce wrinkles, sagging, dark spots, and more.

Selfie Spray Gel Sunscreen SPF 30 is the perfect retail SPF for you to offer your clients! This broad-spectrum SPF will protect against UVA and UVB rays while also softening, healing, and hydrating your skin with natural tea tree oil. Added bronzers will give you an immediate sun-kissed glow, even without an existing tan. Water-resistant.

At a cost of $5, with a retail price of $10, there is no reason not to add these to your shelves ASAP! Your clients will thank you!

This Blog Post: Hot New Retail: Selfie Spray Gel Sunscreen originally appeared on Blogger.

You Are the Artist….Tonology Has the Tools!

Posted on by Tara Esnes

Personally, I am so fascinated by hair colorists and the artistry coloring hair takes. All you colorists out there have my deepest awe and respect!

Lifting, coloring, toning – there is so much that goes into hair coloring! We want to help make your job as easy and flawless as possible, and are always looking for new tools to help in that department!

Our newest find seems simple….but could mean all the difference between an incredible color and a mess that you need to clean up! Rainbow Color Mixing Bowls – Set of 7 colored hair dying bowls!

Tonology Bowls is a colored set of 7 hair coloring bowls with an innovative polygonal design. Combine them as you want and use different colors to differentiate the hair dyes. Durable and easy to clean material. Anti-slip rubber base.

You are a color artist, Tonology Iris Bowl kit is your indispensable tool. Are you going to make more than one color and you need to be sure which one it is? Make your dye and bleach mixtures in the Tonology Iris Bowl and join them as you wish. You are the Artist, I am your tool.

This Blog Post: You Are the Artist….Tonology Has the Tools! originally appeared on Blogger.

Nail Art Brushes for Every Design

Posted on by Tara Esnes

Nail art is still huge this year, and with more and more clients looking to add fun art designs to their manicures, you will want to be fully prepared. Having an assortment of different kinds of nail art brushes is great idea to ensure you have the right tools to tackle any request!

With these new sets of nail art brushes by DL Pro, you can create anything from a simple design to something more complex. They come in 2 different sets. One contains all 12 brushes and the other contains 7 basic nail art brushes.

12 Piece Nail Art Brush Set by DL Pro

Includes:

7-1/2″ Fan Brush
7-3/8″ Dotting Tool
7-1/4″ Oval Brush
7-1/8″ Square Tip Brush
7-1/8″ Square Tip Brush
7-1/4″ Angled Brush
7-1/4″ Angled Detailing Brush
7-1/8″ Extra Small Angled Detailing Brush
7-3/4″ Long Striping Brush
7-1/4″ Medium Striping Brush
7-1/8″ Short Striping Brush
7″ Extra Short Striping Brush

Includes:

7-1/2″ Fan Brush
7-1/4″ Square Tip Brush
7″ Square Tip Brush
7-1/4″ Angled Brush
7-1/4″ Detailing Brush with Angled Ferrule
7-1/4″ Short Striping Brush
7-1/4″ Oval Brush

This Blog Post: Nail Art Brushes for Every Design originally appeared on Blogger.

Now Available! OPI Malibu Collection Celebrates 40 Years of OPI

Posted on by Tara Esnes

MALIBU IS AN ENCLAVE OF INSPIRATION – with whirring flowers on seaside cliffs and strawberry sunsets that bring in the tide, its vibrant hues create a rhythm that fills us with joy.

As part of OPI’s 40th-anniversary celebration in its hometown, OPI is paying homage to one of LA’s most inspiring hidden gems! Introducing Malibu, a collection of 12 new shades that embody this iconic coastal paradise.

Feel its vibration with six bold, saturated hues and six sophisticated neutrals that will make you want to sing your praises for this dreamy summer palette. With soft and bold color combinations, this collection inspires unexpected and dynamic nail art like bright punches of color layered over neutrals and geometric or abstract line work that puts a contemporary spin on French manicures.

Shop the Entire Summer Collection:

This Blog Post: Now Available! OPI Malibu Collection Celebrates 40 Years of OPI originally appeared on Blogger.

Create a Little Tropical Paradise Right in Your Treatment Room with Banana Masks!

Posted on by Tara Esnes
I love finding interesting and natural ingredients to incorporate into my skin care regimen and to share with my clients, and I have found another to share with you today! Pure Spa Direct recently added a new BANANA mask, and when I saw it, I just HAD to try it!

Bananas are great for our skin for the same reason they are great for our bodies – they are packed full of vitamins and minerals, including Vitamins A (an antioxidant that helps prevent free radical damage and the breakdown of collagen, leading to fuller, more smooth skin), B (helps maintain moisture and suppleness), E (another antioxidant that helps prevent free radical damage), and F (omega fatty acids that are emollient, water-binding and antioxidant), as well as minerals such as iron, magnesium, and zinc. And even if you eat the healthiest of diets and swallow vitamins daily, your body only allocates a certain amount of vitamins and minerals to your skin. If you are looking for an extra vitamin boost, it must be applied topically.

And that is where skin care products like this new Banana Mask comes in! Give your clients’ skin a nutrient boost, and turn a run-of-the-mill facial into a tropical adventure! Offer your clients a pina colada as they wait, relax and moisturize their skin during your facial, and they will think they escaped to paradise.

Check it out today HERE!
For other great collagen masks, click HERE!
(I know, some of us don’t like bananas….but there are TONS of other choices!)

This Blog Post: Create a Little Tropical Paradise Right in Your Treatment Room with Banana Masks! originally appeared on Blogger.

Retail Rules! Hot New Summer Retail for Your Salon or Spa

Posted on by Tara Esnes

To be successful, experts recommend 30% – 50% of your net profit come from retail products. According to a recent spa study:

  • If a client buys 2 retail products, there’s a 60% chance they will revisit.
  • If a client buys 1 retail product, there’s a 30% chance they will revisit.
  • If a client buys 0 retail products, there’s a 10% chance they will revisit.

Are you selling that much retail? If you are not, have you thought about why that is?

Selling retail starts by offering retail products you and your team love! It is much easier to make recommendations and suggest clients enhance their services with you at home with products you believe in.

Also, make sure you are bringing in new options! Everyone gets excited for new products, and your clients are no different! Seasonal retail is a HUGE component here!

Below are a few of our current favorite retail products. As always, Pure Spa Direct offers these products with no minimum order, so you can try one for yourself, or just pick up a couple to see if they move, without a huge investment!

Hempz Take Me Out Summer Dayz Body Kit

This trio will leave your skin and lips feeling hydrated and softened from the hot summer days to the sweet summer nights.

Includes:

  • (1) Mini Sweet Pineapple & Honey Melon Moisturizer 2.25 oz
  • (1) Herbal Lip Balm .44 oz
  • (1) FREE! Mini Original Moisturizer 2.25 oz

The Australian Gold® Botanical SPF 50 Natural Spray is more than just powerful sun protection – it’s gentle care for your skin. This natural sunscreen spray delivers a refreshingly luxurious, powdery-clean feel in a convenient 360° continuous spray. Rich in vitamins and antioxidants from native Australian botanical ingredients, it allows you to enjoy the sun, protected from both UVA and UVB rays, and water resistant for up to 80 minutes.

Pucker up! Organic Fiji lip balms combine organic coconut oil and other pure, nourishing ingredients to moisturize and protect your lips naturally. Our USDA organic chapsticks come in three enticing flavors, all certain to leave your lips soft, healthy, and utterly kissable. Treat your smile to tropical, organic goodness. The effective point-of-purchase display is ideal for spa or salon retail! 36-Tube Retail Display.
INTENSELY HYDRATING COCONUT WATER BASE 1 HOUR EXPRESS TAN. MADE WITH REAL COCONUT WATER. The world9s first coconut water based tan is a one-of-a-kind bronzing treatment, supercharged with antioxidants to restore skin hydration, whilst revitalizing the skin. The weightless formula absorbs quickly to lock in moisture, while essential fatty acids found in natural coconut soothe dry areas and improve overall skin texture and tone. The boost in hydration replenishes the skin, making this 1 Hour Tan work as a natural moisturizer while delivering a fast, rich super dark brown skin finish.

This Blog Post: Retail Rules! Hot New Summer Retail for Your Salon or Spa originally appeared on Blogger.

Do Not Finalize Your Spa Design Until You See These Spa Beds!

Posted on by Tara Esnes

The look and feel of your spa is the heart of your business, and finding the perfect table to fit that feel is key to making your spa rooms feel cozy and comfortable.

There are as many different styles as there are people, and spa furniture, contrary to some beliefs, is not one-size-fits-all! Luckily, Living Earth Crafts has taken on this issue and created a line of spa beds that incorporate the technical and groundbreaking features that set this bed apart, with a multitude of style options to help you design the spa of your dreams!

The groundbreaking Nuage line features LEC9s proprietary Electra-Glide™ lift actuators, the quietest, smoothest, all-electric lifting actuators in the market today. An amazing Softstart/Softstop™ feature gives a subtle, almost imperceptible, elevator type feel as the table gently whisks clients up and down. This table has been designed from the ground up for ultra-reliability and minimal maintenance requirements in the most intensive spa environments.

Available in 4 distinctive base options:

Pedestal Base



Contemporary Cabinetry


This Blog Post: Do Not Finalize Your Spa Design Until You See These Spa Beds! originally appeared on Blogger.

Bring The Sea To Your Spa!

Posted on by Tara Esnes

Seaweed has a plethora of mineral rich properties that are amazing for the skin! It is also known for soothing skin conditions such as acne, eczema, and even psoriasis. This time of year is perfect for bringing a Seaweed Wrap Treatment into your spa! Having your clients immersed in a hydrating and nourishing seaweed body wrap can do wonders. Aside from healing skin conditions, seaweed is also slimming, and not to mention super relaxing!

Need help getting started?! We have an amazing, and super popular Slimming Seaweed Body Wrap Treatment Kit that has all of the tools you need to incorporate this treatment into your spa. It includes a gallon of Seaweed Gel, a bowl, a body brush, and even a thermal blanket for your clients. Bring the sea to your spa with this popular treatment!

This Blog Post: Bring The Sea To Your Spa! originally appeared on Blogger.

Are You Ready for Spa Week?

Posted on by Tara Esnes

Spring 2018 Spa Week is quickly approaching – are you ready?

Since 2004, Spa Week has been celebrated twice a year, with a mission to improve personal health and wellness of every consumer. Each year, in April and October, spas across North America offer several full-service treatments for just $50 each.

Spa Week is an amzing opportunity for spas to connect with their community and expand their clientele!

Now is the time to stock up for supplies, products, and retail items for Spa Week! Since you will be seeing increased traffic through your business, this is the perfect time to ensure your space is fresh and enticing, your retail areas are stocked with exciting products, and your staff is well-versed in upselling your clients to get them back in your spa again and again!

As your one-source supplier, Pure Spa Direct is here to help you prepare for this busy time! You still have time to update some equipment as necessary, and we would be happy to assist you in stocking up on any of your products or supplies! Give our friendly and knowledgeable staff a call at 800-434-0018 – we love to help our clients!

What services are you offering for Spa Week?

This Blog Post: Are You Ready for Spa Week? originally appeared on Blogger.

Tearing Down Sterotypes – One Wax at a Time

Posted on by Tara Esnes

As you may have noticed, we Pure Spa Direct team members are a little obsessed with waxing. We love the trends, we love trying new wax, and we love reading about it all!

Skin Inc magazine published a fantastic article regarding the shifting trends in waxing recently. In the article “The Changing World of Hair Removal,” Cali VanAelst, national trainer for Cirepil by Perron Rigot, explores how waxing is breaking stereotypes – being beauty stereotypes, gender stereotypes, and more.

The beauty industry is one of acceptance and empowerment, and no one is in a better place to promote body positivity than a waxer! Just because your client is there to get a Brazilian doesn’t mean she also wants an underarm wax…..but maybe she does! Figuring out how to offer add-on services in an understanding manner is going to be key, and those in the industry who nail that will see much success.


Cirepil, one of America’s best-selling wax brands, is taking a very open and broad approach. This year, they have introduced their new Tattoo wax – wax designed not only to remove hair but also to refresh tattoos!

The beauty of our industry is the beauty of all people, and we love brands who are supportive!

What stereotypes have you seen being broken recently?

This Blog Post: Tearing Down Sterotypes – One Wax at a Time originally appeared on Blogger.