Under a Stay at Home Order? Ideas For Boosting Business Anyway!

With nearly half of all Americans under mandated “Stay at Home” orders due to the current 2020 COVID-19 pandemic, many spas and salons are closed or seeing decreased appointments. Almost everyone in our industry is being affected by this pandemic, in one way or another.

I have been speaking with clients this week, and everyone is looking for the same thing – a way to get through this unusual situation with not only their health but their mental health AND their businesses intact and ready to move forward. But how?

While the world is worrying, we have been thinking – and I have heard some amazing ideas! As a community member, I know I am looking for ways to support the local businesses in my community, and I bet many of your clients are looking to do the same. Why not offer them ways to do so, while abiding by these “Stay at Home” mandates and the social distancing practices our government is advising?

Looking for some ideas? I have included some of my favorites below, but if you have others, I would love to hear about them!

Gift Certificates
Selling gift certificates for services is a great way to bring in some revenue now, while not needing to actually perform the services now. Utilize your social media, website, and even local neighborhood apps and sites to advertise Gift Certificate specials! Maybe you want to include a free add-on service with every Gift Certificate sold, or run a “Buy One, Get One” type deal. No matter what offer you include when selling your Gift Certificates, remind your clients that you are a small business, and just want to ensure they are safe, happy, and healthy – both now and in the future!

At-Home Hair Color Kits
I have spoken with a number of hair salons who are mixing up At-Home Color Kits to sell to their clients. We have probably all seen the funny memes about how few selfies are being posted, now that the salons are all closed. And funny as they may be, your clients are probably worrying about the state of their hair color during this stressful time. Instead of your clients turning to Target or CVS for their hair color, have them come to you! Creating do-it-yourself kits, especially mixed for THEIR hair color, will be a welcome luxury your clients will love! And they will remember who thought of them (and their roots!) when this is all over. PLUS, you won’t have a “boxed-hair color mess” to have to fix when the country is back up and running again!

Breathe and Relax Kits
Don’t get me wrong – this is a stressful time for all of us. But even if you can’t provide a relaxing massage or reflexology appointment, you CAN helps your clients take a few minutes for themselves to Breathe and Relax. Including aromatherapy favorites like essential oils, client comfort items, such as herbal neck wraps, or even sheet masks your clients can do at home, these kits will be a hit with your clients, providing them with a few minutes of stress relief.

Polish, Gel, and Dip Powder Removal Kits
Believe me, I understand that gel or dip powder removal at home is less than ideal, but so is allowing your clients to either unsafely remove these products, or (possibly worse) not remove these products from their nails for extended periods of time at all. Offering your clients effective products to remove their nail enhancements – and maybe a coupon for reapplication once open again – will be a welcome (and safer) option for your clients…not to mention a way for your business to bring in some revenue!

Harness the power of social media, and put together some kits for your clients! They will thank you now and remember you later for it. What other kit ideas have you thought of?

Everyone at Pure Spa Direct hopes you are staying safe and healthy!

This Blog Post: Under a Stay at Home Order? Ideas For Boosting Business Anyway! originally appeared on Blogger.

Glassware In Need of an Update?

Are your glass wares in need of an upgrade? Your clients notice the little things, impress them with stylish and durable glassware that catches the eye, and provides an ever so more luxurious spa or salon experience!

Eliminate waste. Dappen dish holds just the right amount of nail powder or liquid. Holds just the right amount of nail powder or liquid for the service without waste.

Fill with your favorite bulk products. Fill with your favorite bulk products and stock every work station with the appropriate size.

Crystal Glass Containers – Large by ProTool:

Ideal for powder or liquid. Size 3oz (90ml). Ideal for powder or liquid. Size 3oz (90ml).
These and more can all be seen on PureSpaDirect.com!

This Blog Post: Glassware In Need of an Update? originally appeared on Blogger.

Looking for the Trendiest Service to Add to Your Waxing Menu?

Waxing is huge, and that doesn’t seem to be changing any time soon. Another huge trend are tattoos! What do they have in common? Tattoo waxing, of course!

I know, I know…..but hear me out!

Waxing is a great prep for tattoo application, but there is a new sought-after waxing trend that will begin gaining popularity. Add it to your service menu now to get ahead of your competition!

Why wax tattoos? According to Skin, Inc. (https://www.skininc.com/treatments/hairremoval/Wax-That-Tatt-505569081.html), 40% of millennials have tattoos, women are more likely to be tattooed than men, and the tattoo industry is a $3 billion dollar industry. What does this mean? Your clients are most likely tattooed, and will most likely be happy for you to offer them a new service they didn’t even know they needed!

What does tattoo waxing do? Although traditionally, waxing is for hair removal, using a hard wax will also remove the top layer of dead skin cells. Dead skin cells can make a tattoo look faded, so waxing can reveal a brighter, revived looking tattoo! A word of caution, though – make sure the tattoo is FULLY healed prior to waxing over it!

Looking for a great wax for tattoo waxing? Look no further than Cirepil’s newest wax, Boudoir. This innovative wax is hypoallergenic, ideal for sensitive and fragile skin. They recommend this wax for tattoo preparation, after-care, and maintenance!

This Blog Post: Looking for the Trendiest Service to Add to Your Waxing Menu? originally appeared on Blogger.

How to Boost Your First Impression for Under $115!

One of my favorite quotes of all times is from Will Rogers: “You will never get a second chance to make a first impression.”

Wow – how powerful! This is so true in our industry – an industry based around aesthetics. What is the first impression your clients get when they walk in your room? Is it cozy, comfortable, cluttered, minimalistic, stressful? You will never get those first few moments back, so it is important to really deliver the WOW factor.

How do you deliver the WOW factor, you ask? As they say, the devil is in the details. Small touches here and there will go a long way – and they don’t have to break the bank, either!

One of my favorite ways to up the WOW factor is to display things in a unique, yet aesthetic manner. Pure Spa Direct just added new Apothecary Jars that can help you do just that! Show off your favorite salts, herbs, or even muds! These adorable jars are available in a variety of sizes, perfect for keeping various products on display.

Do you make your own body scrubs or salts for your clients? These are the ideal jars to package them in for sale, as well! With their own petite scoop that conveniently attaches to the side of the jar, and the cork-style caps, these jars look like they came straight from the apothecary! Add a simple ribbon with a tag featuring your logo and information about the product, and you have a winning retail product on our hands!

What are your favorite ways to use apothecary jars?

This Blog Post: How to Boost Your First Impression for Under $115! originally appeared on Blogger.

Wax Spotlight: White Chocolate for the WIN!

One of our favorite things here is to test out all the amazing waxes from around the world that Pure Spa Direct carries. We often participate in training led by our resident Esthetician and Waxer, Erica, so we can make solid recommendations to our clients, and provide personal feedback when our clients want to know what we know! 🙂

Most recently, we tested the increasingly popular White Chocolate Film Wax from ItalWax – and we are absolutely intoxicated with this wax! First, our office was filled with a delicious Vanilla/White Chocolate scent, which only added to our excitement. From the very first stir, we understood why our clients can’t keep their hands off this wax. It is a beautifully creamy consistency and melted smooth and quickly.

White Chocolate spreads beautifully as well – it applies thinly and evenly, allowing you to get the most out of each strip. But that is not the best part! This wax was strong yet gentle, picking up short stubble as well as soft fine hairs with ease! There was no tweezing necessary with this wax – effective for so many different hair types.

Check out ItalWax’s White Chocolate Wax here:
https://www.purespadirect.com/searchresults.asp?Submit=Go&Search=white chocolate wax


To view the full ItalWax line, click here:
https://www.purespadirect.com/ItalWax-Professional-Cosmetics-for-Depilation-s/5281.htm


Advantages of ItalWax Film Wax:

  • Lower melting temperature 104°F – 115°.
  • Ideal for hair removal on delicate areas (armpits, bikini, face).
  • Longer cooling time, which provides longer thermal exposure, relaxes hair follicles and makes waxing less painful.
  • Completely adjustable to the skin surface, catching all the hairs without applications repeating.
  • Because of it9s extra elasticity Film Wax won’t break during hair removal.
  • When removed, Film Wax does not leave any broken hairs.
  • Significantly reduces the time required for depilation procedure.

Depilation Procedure for ItalWax Film Wax:

  1. Pour the ItalWax Natural beads in the professional wax heater.
  2. Preheat the wax to 104°F – 115°F until it reaches the consistency of stiff honey.
  3. Treat the depilation area with an spirit-containing lotion ItalWax to degrease the skin and remove any traces of cosmetic products.
  4. Apply a small amount of cosmetic talc.
  5. With a spatula, apply a thin layer of wax, regardless the direction of hair growth, but towards you, leaving a small “petal” which will be used as a grip later on. ATTENTION! Do not rush during the application, press the spatula firmly, putting the necessary pressure on it.
  6. The wax will harden in 4-10 seconds. During this period it will stick to all the hairs. Ready to be removed Film Wax should not stick to the hand when touched.
  7. Holding the skin taut in the direction opposite to the tear-off, remove the wax with a fast movement, parallel to the skin.
  8. Repeat same actions in the next area.
  9. When the procedure is over, treat the skin with a soothing, cooling, oil-free product by ItalWax.

This Blog Post: Wax Spotlight: White Chocolate for the WIN! originally appeared on Blogger.

Upgrade Your Spa’s Look!

Upgrade your spa’s look with professional, affordable, and comfortable uniforms by Urbane!

One of our favorites is the Women’s Quick Cool Crossover Top! There9s no need to choose between functionality and comfort in this crossover. Featuring our new Quick Cool knit back panel for optimal comfort, this top can take on even your busiest days. But it doesn9t stop there: details like the curved side vents and a drop tail hem add the flair that makes your scrubs stand out. Two double pockets round it out with plenty of space for all your workday essentials.

Details:

  • Colors: Ceil Blue, Wine, Steel, Orchid
    To ensure color matching of tops and bottoms, we suggest purchasing items within same collection and fabric content.
  • Sizes: X-Small, Small, Medium, Large, X-Large, XX-Large
  • Quick Cool garments include knit panels with moisture-wicking technology in heat producing areas to help cool the body and keep you comfortable and dry!
  • V-neck, surplice neckline
  • 2 double pockets with 1 self-fabric badge loop and accent zigzag stitch
  • Drop tail hem
  • Curved side vents
  • Knit side panels and back neck facing
  • 95% polyester/5% spandex
  • Medium center back length: 27 5/8″
  • Embroidery optional – call us for pricing based on your needs

Care:

  • 95% polyester/5% spandex
  • No Iron, Great fit, Soft, Stretchy, Lightweight and Durable Fabric
  • Machine wash Cold
  • Do not bleach
  • Tumble dry warm, Remove promptly
  • Iron low heat setting

This Blog Post: Upgrade Your Spa’s Look! originally appeared on Blogger.

Offer a Breath of Freedom!

Offer your clients a breath of freedom after their services by stocking your locker room with Freedom Natural Spray Deodorant! This all-natural back bar spray is perfect for your locker room. It9s great after a relaxing spa day or exhilarating workout. Everywhere Sprays can be used on the body or to refresh clothes, gym bags, shoes, yoga mats, etc. Freedom is only a spray away! Aluminum-free.


Available In:

Pro Tip! Fill the locker room spray bottles ¼ of the way full to prevent them from being taken from the locker room area!

This Blog Post: Offer a Breath of Freedom! originally appeared on Blogger.

Innovative Luxury Spa Table for Versatility

If you are looking for a luxury spa table that will accommodate a large range of clients and spa treatments, with space for storage and even a hot towel cabi, look no further!

TouchAmerica’s Embrace treatment table lives up to its name. Ingenious drop-down, swing-away armrests adjust to support a wide range of body types. This is the best table on the market for rotator cuff and scapula work. Features a beautiful slotted storage cabinet with sliding doors. Recessed small hot towel cabi comes with the cabinet.

Large 33.5″ x 81″ super-comfortable top accommodates everyone. Dual-pedestal lift motors allow the top to tilt in either direction. A Bluetooth hand control operates the back, leg, and 26″ – 34″ height adjustments.

Dimensions & Options:

  • Shipping Dimensions: 83″L x 39″W x 37″ H
  • Table Weight: 300 lbs.
  • Lifting Weight Capacity: 650 lbs.
  • Static Weight Capacity: 1,000 lbs.
  • Height Range: 26″- 34″
  • Back Tilt Angle: 0° to 60° Knee Tilt Angle: 0° to 30° Max Tilt Angle (entire top): 0° to 15°
  • Optional Accessories: Salon Footrest (6″ x 15″) or Full Footrest (10″ x 24″), Salon Headrest (6″ x 15″) plus Facial Neck Bolster
  • Vinyl Colors: White, Almond, Camel, Black
  • Bluetooth Remote Available
  • Custom Finish Options Available

Warranties:

  • Structure: 10 yr. on replacement parts for frame/structure and 1 yr. on labor*
  • Motor & Controls: 2 yr. warranty on materials for mechanical/electrical parts
  • Vinyl & Foam: 2 yrs. on materials
    *Labor warranty for USA customers only

This Blog Post: Innovative Luxury Spa Table for Versatility originally appeared on Blogger.

Aromatherapy For Beauty – Incorporating Essential Oils to Retain Youthful Skin


Aromatherapy can be used in so many different things, including you beauty regimen You can incorporate essential oils in base creams and other skin care bases to help get healthier looking skin!

The appearance of the skin is conditioned by how quickly the dead surface cells are replaced by new ones. The more rapidly this process occurs, the healthier and smoother your skin will appear! This natural occurring process slows as we age, but rejuvenating aromatherapy skin products stimulate rapid regeneration of the cells to help retain a youthful and beautiful complexion as you age.

Suitable Essential Oils to Incorporate into Skin Care for Each Skin Type:

This Blog Post: Aromatherapy For Beauty – Incorporating Essential Oils to Retain Youthful Skin originally appeared on Blogger.

Simple and Effective Retail for the Holiday Season

Looking for the HOT retail item of the season? Want to sell your clients the perfect item to make them think of you and your business daily? Look no further than ESS Shower Mists! Your clients will love them, and they will always associate those warm, relaxing feelings with you and your business!

This is the perfect way for your clients to bring the spa experience home with them. Clients will enjoy aromatherapy in the shower with ESS® Shower Mists. Just a few spritzes of this eucalyptus spray and a warm, steamy shower becomes an invigorating aromatherapeutic experience. A must-have for your spa retail!

Usage:
Spray where needed. Other automatic dispensing devices are available. Product should not be diluted.

Available Scents:

This Blog Post: Simple and Effective Retail for the Holiday Season originally appeared on Blogger.