More Popular Esthetic Treatments Explained: High Frequency

The most popular and common esthetic treatment our clients provide is high frequency treatments. But what exactly is high frequency, what is the best way to perform these treatments, and why add these treatments to your spa menu?

High Frequency is used to enhance circulation,
increase collagen and elastin production, and
eliminate toxins and bacteria from the skin surface.

High frequency is used to kick-start the skin rejuvenation process. It has been shown to enhance circulation, increase production of collagen and elastin, eliminate toxins and acne-causing bacteria, encourage lymphatic drainage, exfoliate dead skin cells, and assist with absorption of skin care products.

High frequency current stimulation forces an infusion of oxygen-rich molecules into the skin, which cleanses, massages, stimulates blood flow, and dilates superficial blood vessels. Because of the increased blood flow, high frequency tones the skin (similar to muscle toning). Application of high frequency current promotes a cleansing antibacterial action, and the skin is left feeling energized, rosy, firm, refreshed, and noticeably softer. The dilation of blood vessels pushes toxins away from the skin9s surface, and allows the skin cells to feast on increased nutrients and hydration.

How Does it Work?

With high frequency skin treatment, a chemical reaction causes the emission of ozone into the air. Ozone is a form of oxygen that has germicidal properties and is extremely beneficial for treating acneic skin. The more oxygen that surrounds the electrode, the more ozone is formed and the greater the effect. When the electrode is lifted away from the skin surface, more oxygen surrounds it, a more intense drying and healing action occurs. This method is called “Sparking”.

High frequency facial machines include glass electrodes which come in different shapes and sizes to treat various contours of the face and body. When applied to the surface of the skin, a mild electrical current passes through the neon or argon gas filled glass electrode causing it to emit a subtle glow. The electrodes produce varying intensities of infrared light and a pleasant, therapeutic tingling sensation which may be adjusted via a power control dial. High Frequency Electrodes produce either a neon orange or violet colored glow depending upon the inert gas that they are filled with. We have found that both colors produce equally effective results.

High frequency units come
with a variety of electrodes.

General Instructions for Usage
1. The esthetician holds the electrode and works in circular motions for 3-5 minutes.
2. Can be used directly on dry skin or lay dry gauze over the face. (The current has a more stimulating effect when applied over a dry cloth.)
3. All treatments should be started with a mild current, and gradually increase intensity.
4. “Sparking” is a technique used on acne blemishes and lesions. Sparking is accomplished by placing layers of dry cotton gauze over the skin, creating a gap between the skin and electrode. Upon treatment, the “spark gap” releases ozone from the electrode to destroy bacteria and aid in drying pustular infections. IMPORTANT: Never create a gap of more than ¼”, as tissue destruction can occur and the skin will heal leaving brownish marks.

Basic High Frequency Step-by-Step Instructions
1. Insert the chosen glass electrode into the high frequency machine; it should just snap in to place.
2. Turn the high frequency machine down to a zero level and turn it on. Wrap the cord around your arm once to keep the cord from dragging across the client’s skin.
3. Hold the handle of the high frequency electrode in the hand that you normally work with. Place your index finger on the glass electrode. Do not remove your finger until the electrode is in contact with the client’s skin. Removing the finger too early creates an uncomfortable spark effect on the client’s skin.
4. Place the electrode on the client’s skin and remove your finger. Increase the intensity to a comfortable setting. Glide the electrode over the face in a circular motion. Maintain continual contact, not pulling away more than ¼ inch. Start with the forehead, then move to the nose, cheeks and chin.
5. Treat problem areas such as individual blemishes by “sparking” the spot with the edge of the electrode. Place your finger on the electrode, touch the electrode to the spot and remove your finger. Quickly replace your finger on the electrode, remove the electrode from the face and repeat in another area.
6. Place your finger back on the electrode and remove it from the client’s skin. Turn off the high frequency machine and sterilize the electrode.

• Gentle, non-invasive alternative to plastic surgery
• Immediate (temporary) lifting effect
• Soften and smoothes away fine lines and wrinkles
• Reduces large pores
• Effective acne treatment
• Reduces dark circles around eyes
• Stimulates healthy hair growth (comb attachment)
• Decongest puffy eyes

Further Details on Benefits
1. Acne: Sometimes the body can become immune to certain acne medications if used over an extended period of time. When combined with an effective acne treatment lotion, regular application of high frequency keeps the acne away long after other expensive medications and treatments can fail. High frequency gently cleanses the skin of acne-causing bacteria and unwanted toxins while making the skin more receptive to acne lotions, creams and other skin treatment products. The results can be extremely dramatic – even after only a few treatments!
2. Enlarged Pores: With regular use, high frequency skin care treatment can be very effective at reducing the size of enlarged pores, softening skin and controlling excess sebum production. The gentle spray of oxygen molecules produced by the high frequency current diminish enlarged pores by penetrating deep down into the root of the affected area and cleaning out unwanted debris and toxins allowing the pore to quickly regain its natural size once again.
3. Fine Lines, Wrinkles, and Sagging Skin: The oscillating action of high frequency can increase blood circulation, which in turn nourishes the skin’s surface and renews underlying cells. It also produces an enriched form of oxygen, which can provide the skin with a firm, youthful, vibrant glow. It can diminish the appearance of fine lines and wrinkles, tighten double chins and jowls and improve overall skin texture and tone by promoting increased collagen production.
4. Puffy Eyes: The pulsating “oxygenation” action produced by high frequency current aids in lymphatic drainage and disperses excess fluid while increasing blood circulation. The result is a reduction in the appearance of congested, tired, puffy eyes. High frequency also helps the skin more efficiently absorb skin care products thereby extending their effectiveness.
5. Dark Eye Circles: New scientific research has shown the cause of severe dark eye circles to be broken capillaries that have leaked hemoglobin, creating a red-blue pigment deposit under the eyes. High frequency creates a circulation rush in the area and helps your current under eye product penetrate deeper into the skin tissue. The application of high frequency can be very effective at fading dark under eye circles resulting in a fresher, brighter, more youthful looking appearance.
6. Cellulite: With regular use, high frequency treatment can be very effective at reducing the appearance of cellulite when used in conjunction with a quality cellulite product. For years, the skin care industry has relied on this same high frequency, oxygen molecule producing technology to aid in lymphatic drainage, gently exfoliate the skin, increase blood circulation, assist in the production of collagen and elastin and promote healthy cell metabolism. The result: smoother, firmer, more refined skin.
7. Thinning Hair: Through its rapid oscillation, high frequency current improves the process of nourishment, gently exfoliates the skin, promotes local blood circulation, stimulates local glandular activity, supplies heat to the area which is soothing to the nervous system and significantly improves the scalp’s receptiveness to and the overall effectiveness of post-treatment hair growth formulas. For many years, hairdressers have used high frequency current technology to revitalize scalp conditions which can aid in promoting healthier hair growth.

Safety Precautions
1. Avoid using AHA or Glycolic Acid products with high frequency machines.
2. Avoid contact with broken capillaries, spider veins and areas of rosacea.
3. Do not use high frequency during pregnancy (although there is NO clear evidence stating side effects).
4. Do not use if your client has a pacemaker, heart disease history, or epilepsy.
5. Avoid wearing metal jewelry while using high frequency. Avoid use on clients with braces.
6. Never operate a high frequency machine with a broken bulb.
7. Do not use outdoors, near water or around combustible substances.

Are you currently offering high frequency with your facials? If not, what are you waiting for? Check out Pure Spa Direct for our wide range of high frequency units, and offer this amazing service to your clients right away!

This Blog Post: More Popular Esthetic Treatments Explained: High Frequency originally appeared on Blogger.

What a Smashing Idea – ColorSmash Temporary Hair Color!

I am so very excited – Pure Spa Direct is now offering my favorite new hair product, and I can’t stop playing with it!

As you may or may not know, I love to try fun and different trends, but I have a terrible time with commitment….making this trend absolutely perfect for me!
Introducing…. ColorSmash! These “hair shadows” are like eye shadow for your hair… Featuring bright and fun colors, you can offer your clients exciting, fun, trendy hair color – without them having to commit to a head of pink or blue hair. Simply “Smash” it in, seal with hair spray, and send them on their way!
For your clients who are REALLY afraid of commitment, you can even retail the ColorSmash shadows for them to change up their look at home! This temporary hair color is so much fun, it will be flying off your shelves!
Available in 18 colors, including a line of Natural colors like black, brown, and wheat, to a striking collection of bright colors ranging from vibrant orange, bright blue, exciting purples and more!

This Blog Post: What a Smashing Idea – ColorSmash Temporary Hair Color! originally appeared on Blogger.

Tweeze with Style!

Point-of-Purchase displays are a fantastic way to retail products to your clients, and this new Satin Edge Starlet Collection Tweezer display truly delivers! This display features 24 tweezers in 6 designs. Your clients will love to tweeze, pluck, and remove all those pesky unwanted hairs with these adorable Starlet tweezers! These tweezers are also perfect for including in client implement kits and client giveaways, and at $1.05 each, offer a great avenue for profit. Check them out today!

This Blog Post: Tweeze with Style! originally appeared on Blogger.

Berodin Aquamarine Wax is Heating Up!

Its summer, and so everyone seems to be waxing up a storm. When was the last time you tried a new wax? What about a new wax for your sensitive clients?

I know, I know – scary thought. However, we have an incredible hypoallergenic, fragrance-free, clear wax from Berodin that is definitely worth a try! This wax has been FLYING off our shelves lately, and our clients are absolutely loving it!

Berodin Aquamarine Wax is a hypoallergenic, fragrance-free clear wax for all skin types. Heated at low temperature, this microcrystalline wax is gentler than other clear waxes. Designed with speed waxing in mind, it9s applied very thin and allows you to cover large areas. Effective on fine and short hair with a single application leaving the skin smooth with no residue. Berodin Wax is the leading depilatory wax in the industry and is for professional use only.

For arms, legs, back, chest


  • Beeswax Free
  • Rosin Free
  • Soft Wax


  1. Apply wax in the direction of the hair growth, remove against.
  2. Keep hand along side of the body when you are removing the strip, do not pop your hand out into the air.
  3. Keep the skin tight at all times. Have the customer help you on areas where you feel you need assistance.

Hydrogenated Poly (C6-20 Olefin), Paraffinum Liquidum (Mineral Oil), Cera Microcristallina (Microcrystalline Wax), Pentaerythrityl Terta-di-t-butyl Hydroxyhydrocinnamate, Bis(2,2,6,6-tetramethyl-4-piperidyl), Sebacate, CI 61565 (Green 6).

This Blog Post: Berodin Aquamarine Wax is Heating Up! originally appeared on Blogger.

Happy Holidays from Pure Spa Direct!

During the Holiday Season, Pure Spa Direct would like to wish all of you a world of good wishes. One of the real joys this holiday season is the opportunity to say thank you to our loyal clients – may you be blessed with laughter, peace, and love!

This Blog Post: Happy Holidays from Pure Spa Direct! originally appeared on Blogger.

Sometimes, You Just Need to Talk it Out – With Pure Spa Direct!

One of my favorite things about what we do is helping clients find just the right item for their business. Recently, I had a dermatologist in Illinois contact me, inquiring about beds for her new office. After a long discussion of what she was looking for, both aesthetically and functionally, I suggested she take a look at the Earthlite Everest Spa Tables.

These tables are solid as a rock, and offer some excellent options that are perfect for medical offices, including Promessa Medical-Grade leather, electric tilt for quick adjustments with your client on the table, and even the option to add stirrups! My client loved the clean look of the beds, and ended up ordering 8 of them to outfit her office! She is also putting an esthetic room in her office, so she decided to add an esthetic chair as well, which we have a huge selection of.

To put the finishing touches on her room, I suggested the beautiful Earthlite Alpha Trolleys – the ideal balance of beauty and functionality, as well as the UL-Listed Hot Towel Cabis to fit.

With a little bit of planning and a whole lot of discussion, Pure Spa Direct really came through to offer our client the furniture that suits her needs best. Our sales representative are thoroughly trained to ask all of our clients many questions – not to be a bother, but rather to really get a sense of what our clients are looking for, so we can suggest the best products! We also love to hear what our clients are looking for so we can continue to grow our offerings with everything you love! Call us today (ph: 800-434-0018) – we would love to help you take your business to the next level!

This Blog Post: Sometimes, You Just Need to Talk it Out – With Pure Spa Direct! originally appeared on Blogger.

The Scent Of Love

Valentine’s Day is right around the corner, and I’m sure you want to have your spa prepared! What better way to do so than with a little bit of Rose Essential Oil? Cherished for its abundant beauty, the rose promises love and happiness. Its lovely essence just so happens to work miracles on the skin, giving it a smooth and youthful appearance.

We have an amazing Rose Face & Body Oil that is ideal for an aromatherapy facial, or you can even retail it for your clients to use as a night treatment. Get these in your spa right before the Valentine’s Day rush, and prepare your clients for this romantic holiday of love!

This Blog Post: The Scent Of Love originally appeared on Blogger.

Spring Has Sprung….Almost! Popular Spring Spa Treatments Popping Up

This week marks the first day of spring, and we are already seeing the difference! With the warmer weather coming our clients are looking forward to offering their clients treatments to get ready to be bare! Some of the hottest categories on Pure Spa Direct right now include:

With warmer weather on the way, clients everywhere are preparing to show more skin, and the first step is to rid all that unwanted hair! Some of our most popular wax products include:

Tanning Season is here! Be it for a vacation, prom, wedding season, or just because they are tired of pale winter skin, tanning is BOOMING right now!
Clients are ready to rid themselves of dull, lifeless winter skin and prepare for their waxing and tanning services, so body treatments are hot right now. Whether for smoothing, softening, or detoxing – all things body are where its at!
What special Spring Treatments are you seeing the most success with this season?

This Blog Post: Spring Has Sprung….Almost! Popular Spring Spa Treatments Popping Up originally appeared on Blogger.

Popular Esthetic Treatments Explained: Galvanic

One of the most popular pieces of esthetic equipment that Pure Spa Direct offers is galvanic. This treatment is the perfect add on for many facials, and most of our estheticians find galvanic equipment an excellent investment. However, what exactly is galvanic, and how does it benefit the client?

The skinblocks the absorption of almost all products applied directly on top of thepores, which is why even the most expensive skin care products do not always makeany difference to the texture or tone of the skin.
Galvanicfacial treatments offer a solution for making those skincare products work; themachine promotes the absorption of products used on the skin, driving themdeeper into the pores so that they can work. It also helps to tighten up theskin, helping to reduce the appearance of fine lines and wrinkles for good.
Galvanic facial machines convert oscillating current from an electrical outlet into adirect current. Electrons are then allowed to flow continuously in the samedirection. This creates a relaxation response that can be used to targetspecific nerve endings in the epidermis. Galvanic machines are most often usedby Estheticians to effectively push skin care product into the client’s skin.
Galvanicfacial machines use electric current to create two significant reactions inesthetics: chemical (disincrustation) and ionic (iontophoresis). Micro currentenergy has been documented and studied for over a century, and galvanictreatments use very low-frequency impulses so there is no risk of burning orelectric shock.
Galvanic isbased on the basic laws of electricity: “similar or like repel, opposites attract”. Thetwo forces (positive and negative) pull together like a magnet and push theskin care product into the deeper layers of the skin, or the dermis. The capacityof the skin9s absorption is increased by the galvanic ion and this improves thepenetration of products (such as anti-wrinkle cream) through theskin. In addition, skin will be completely cleansed as negative ions force allthe dirt and debris held within the pores to the surface. At the same time, thepositive ions give the skin a fresh look and plump the skin, banishingwrinkles.
How It Works
Thegalvanic hand piece is used to direct a galvanic current of ions directly intothe skin. These positive and negative ions act like a magnet on top of theskin9s surface, and will slowly push the product lying on the skin9s surfacedown into the deeper layers. The skin can then absorb the treatment withinseconds and the electric energy also firms up, tones and tightens the skinduring the session. Most sessions last for just 10-15 minutes, but are combinedwith a full facial treatment that can last up to an hour.
Theclient holds the positive electrode while performing disincrustation and thenegative while performing iontophoresis. The technician gently rubs or pressesthe galvanic massager over the skin so it gives a steady, direct galvaniccurrent of positive and negative ions through the skin.
Disincrustation(Negative Pole)
Estheticiansuse disincrustation (anaphoresis) to facilitate deep-pore cleansing. Duringthis process, galvanic current is used to create a chemical reaction that liquefies sebum and debris. This treatment is very beneficial foroily or acne skin because it helps soften and relax the debris in the folliclefor extractions.
Toperform disincrustation, an acid-based electropositive solution(disincrustation lotion) is placed onto the skin’s surface. The solution isformulated to remain on the surface of the skin rather than be absorbed. Whenconducting disincrustation, the client holds the positive electrode, thepositive polarity. The esthetician has direct contact with the disincrustatorthat is set on negative polarity. This creates a chemical reaction thattransforms the sebum of the skin using a process known as saponification. Soapis made from fat and lye (sodium hydroxide). When the electrical currentinteracts with the salts in the skin, it creates the chemicalsodium hydroxide or lye. This soapy substance helps dissolve excess oil,clogged pores, and remove other debris on the skin, while softening it at thesame time. For those who suffer from acne, this treatment can help removesebaceous blockages and clear congestion that leads to acne. A hydrating andnourishing substance needs to be applied during the facial process in order forthose with dry and normal skins to benefit from galvanic.
Effects of Disincrustation
  • Produces Alkaline reactions
  • Opens the pores
  • Stimulates and irritates the nerves
  • Increases blood supply
  • Softens tissues
Iontophoerisis(Positive Pole)
Iontophoresistherapy is the therapeutic introduction of ions of soluble salts into tissuesby means of electric current; a form of electro-osmosis; also, a process ofincreasing the penetration of drugs into surface tissues by the application ofelectric current. In short, Iontophoresis is the process of introducingwater-soluble products into the skin with an electric current. This processallows estheticians to penetrate ions of an applied solution into the deeperlayers of the skin with the galvanic current. Ions are atoms or molecules thatcarry an electrical charge. Current flows through conductive solutions from thepositive and negative polarities. This is known as ionization, the separatingof a substance into ions.
Theelectricity triggers cellular turnover so that any damaged tissues can repairand heal quickly, and even though the procedure does not injure the tissues, itdoes ‘trick9 the cells so that they begin to undergo the healing process. Galvanicfacial treatments have been used for decades as an anti-aging solution. Forclients who want to rejuvenate and revitalize their skin, choose a galvanictreatment.
Effects of Iontophoerisis
  • Produces acidic reactions
  • Closes the pores
  • Soothes nerves
  • Decreases blood supply
  • Contracts blood vessels
  • Hardens and firms tissues

Examples of some conditions that needconsideration by the Esthetician are: Diabetes, Circulatory Disorders, Metal pinsand plates implanted into the body, and pregnancy, to name a few. Do not usenegative galvanic on skin with broken capillaries, pustular acne, or on clientswith high blood pressure.

Do you currently offer galvanic treatments? Check out Pure Spa Direct to view our wide selection of galvanic equipment today!

This Blog Post: Popular Esthetic Treatments Explained: Galvanic originally appeared on Blogger.

Creating & Maintaining the Perfect Sunless Tan!

Summer is around the corner, and as the temperature is heating up, our clothes are becoming lighter. We are showing more skin and want to look appealing in our tanks, skirts, and dresses. Sun and sun damage (as scarily shown in the left pic) is old news, and sunless tanning (as beautifully shown in the right pic) is all the new! Every year at Pure Spa Direct, our Sunless Tanning clients, inquiries, and orders are growing dramatically.

Out with the Old…
…In with the New!

One of the most common inquires we receive is regarding the maintenance of the Sunless Tanning Equipment. Like every other appliance in our world, wear and tear is normal with every day use. Aside from using the best Sunless Solutions on the market by Pure Sunless and Extended Vacation, the key factor in “Sunless Tanning Excellence” is also the equipment. Keeping your equipment up-to-date, and clean is imperative in creating that perfect sunless tan. So how do you best maintain your equipment?

See below for some answers to our most frequently asked questions:

1) How Often Should I Clean My Spray Gun?

  • It is important to clean your Spray Gun DAILY! Many clients ask if the gun needs to be cleaned after each use, and while it is recommend, we suggest you clean the gun each time it is put to rest. If you do 1-2 tans a day (one in the morning and one in the afternoon) then yes, the gun must be cleaned after each use. The key factor to remember is anytime the gun is put to rest, it should be cleaned to ensure maximum results.
2) How Do I Clean My Spray Gun? (General Instructions for Cleaning MaxiMist Units – other units may vary)
1) Disconnect the Spray Gun from the Air Hose
2) CAREFULLY unscrew the Solution Cup. If there is left-over solution in the cup, either close the cup with a lid, or pour the remaining solution into a proper storagecontainer. *You may pour the extra solution back into it’s original solution container, as long as it is done immediately!*
3) Rinse the solution cup under running warm water until it is clean.
4) Fill the cup to 50ml (1-2 ounces) with warm water. Reconnect the spray gun to the air hose, and turn on the turbo unit. Direct the spray gun to a safe area and spraythe clean water through the gun, until the cup is empty.
5) Turn off the turbine unit, disconnect the spray gun and unscrewthe cup. Be sure to wipe all exposed areas dry.
*CAUTION: Do not submerge the spray gun under water. Do not rinse the tip and air cap while they’re connected to the gun, as water may collect under the air the cap and plate, causing mineral buildup.
6) To clean the Solution Cup, unscrew the cup lid and remove the Air Cap Ring. Rinse the threads underwarm running water, and then wipe down, till they are clean and dry.
7) Remove the Air Cap. Rinse it under warm running water, and wipe it down till it’s clean and dry.
8) (if necessary) Remove the air distributor plate and rinse it under warmrunning water as well.
*To Re-install the three pieces, just reverse theremoval procedure.

**For Additional Maintenance (Recommended weekly):
1) Remove the Solution Nozzle for rinsing. TheSolution Nozzle can be easily removed by placing the tip of an adjustable wrench or spanner on the two flat areas of thenozzle, and twist counter-clockwise to remove it. *CAUTION: There is a gasket (seal) around the thread of the solution nozzle, that must be re-installed correctly or leakage will occur!
2) The solution needle can also be removed for additionalmaintenance. To remove it, turn the solution flow screw counter-clockwise untilit comes out of the spray gun. *CAUTION: Needles are very fragile! Be careful when removing the ‘solution flow screw’ as there is a small spring around the needle. Do not lose it. This is important to the operation of the spray gun. Set the spring aside and pull the trigger all the way back until you can grab the needle with your finger tips. Pull the needle out from the back of the spray gun. Once removed, rinse under warm running water, clean and dry it. Re-install by reversing the removal procedure…. Viola! Your spray gun should be perfectly clean and ready for the next use!

2) How Often Should I Clean the Filter? And How Do I Do It?
1) It is IMPORTANT to clean the filter weekly. This is important to allow your turbine motor to breathe freely, as a clogged/dirty filter will only cause the turbine to overheat and burn out prematurely.
2) To clean the filter (only applies to units with a removable filter), locate it, remove it, rinse it under warm water and simply replace it. *Hint– If your filter becomes damaged, just go to your local pet store, as you may replace it with aquarium or pond filter. It will just need to be cut to the appropriate size.

3) When Should I Replace My Sunless Tanning Equipment?
1) Simple answer… when it stops working correctly. By the time any of the units we carry stop working, you would have performed so many tanning services, you would know when something wasn’t right.
2) Most of our equipment offers a one year warranty and we do sell replacement parts.

If you have any questions on any of our Sunless Tanning Equipment or would like to purchase replacement parts, just contact Pure Spa Direct Customer Service Today!

This Blog Post: Creating & Maintaining the Perfect Sunless Tan! originally appeared on Blogger.