New Year, New Nails

New CND Vinylux just added!

If you don’t use Vinylux, what are you waiting for!? This weekly Polish System is a breakthrough that endures a week of fashion perfection… without a base coat. Exposure to natural light secures the patent-pending technology, creating an enduring, long-lasting polish.

The new formula with advanced micropores allows for breathable coating strengthened by an infusion of 3 new caring ingredients to give you all the care your nails need.

  • Jojoba Oil
  • Vitamin E
  • Keratin

Two Step Easy Application:

Color Choices:

Pro Tip: Vinylux makes a great retail product too!

This Blog Post: New Year, New Nails originally appeared on Blogger.

Aesthetic Esthetic Wipes


Along with the weather, 4″ x 4″ Intrinsics Esthetic Wipes are hot this week! I always enjoy when light weight products are leaving the warehouse. My back needs a rest. Anyway, these wipes are available in a case pack or individually… why? I have no idea… I’m just a shipping guy! See our great Intrinsics Esthetic Wipe selection HERE!

This Blog Post: Aesthetic Esthetic Wipes originally appeared on Blogger.

Bikini Waxing for Sensitive Skin – Don’t Get Burned

I recently had a pricey wax done at a famous five star salon here in New York. If you read my blogs you’ll know I typically do my own waxing because I don’t trust double dippers… but this salon assured me that they follow the strictest hygienic protocol since they are a medical spa facility.

Ahhh… protect skin and keep
Clients coming back!

Little did I know, double dipping should have been the LEAST of my concerns. I should have run out of there as soon as I noticed the tech did not even bother to prep my skin. She went straight into the service with strip wax on my bikini area and started ripping. I winced in agony and could feel the burn of my fragile skin and asked, “Aren’t you going to apply pre wax oil?” She said, “No, we don’t do that here!”. Oh my goodness… 15 minutes later my French Cut bikini wax looked more like French Fried! In between my legs were two, pink, pork chop sized burns from a rough waxing procedure with no prep. Argh! And I was leaving for Aruba in the morning!

My skin has become conditioned to a natural oil prep. The oil helps to protect the skin so the wax pulls up only the coarse hair, not the skin. So despite their fancy blend of red currant and berry wax, without a conditioning prep, my skin took weeks to heal and I spent my vacation in a muu muu.

Take the pain out
of Waxing

I can’t say enough about the quality, integrity and effectiveness of Mancine waxes for clients like me with ultra sensitive skin. Their Pre-Wax Prepatory Oil is one of the best I tried. Brazilian Strawberry or Vanilla Flexxx waxes are also exceptional… and I have tried a countless number of professional waxes. I told the esthetician I was incredibly sensitive… a patch test should have been performed.

Try prepping your client. See what a difference it makes in their comfort, efficiency and removal!

This Blog Post: Bikini Waxing for Sensitive Skin – Don’t Get Burned originally appeared on Blogger.

Tips for Retail Success

We are barely past Halloween, and yet the time has officially come for all spas, salons, wellness centers and medi-spas to stock up on the holiday retail. While retail products should be an integral part of your business plan year round, the holidays provide an additional impetus for your clients to browse, shop and buy.

We always advise our clients to retail, but the question is How? How do you transition from having products on display to constantly needing restock your shelves? Well, here is a handy little guide:

Tips for Retail Success:

  1. EDUCATION. Become THE source for information for all things retail by educating you staff. Hold multiple training workshops and dispense reading materials so that your employees are able to comfortably and knowledgeably explain the following for all products.
    • Purpose
    • Ingredients
    • Features
    • Benefits
    • Application Procedure
    • Potential Reactions
    • Brand History
  2. TESTERS. One is much more likely to purchase a product when he or she can touch it, smell it, taste it, etc. When you shop at stores such as Sephora or Ulta, there are samples for virtually every single product. By investing in at least 1 tester per retail item, your clients will be significantly more likely to invest themselves into the product.
  3. INCENTIVE PROGRAMS. As a Salon or Spa owner, your main focus is increasing your business profit. One of the main focuses for your employees, however, is increasing their personal income. Have your goals meet in the middle by providing incentive programs and contests for selling retail products. Just as your clients need a little push to invest in retail, your employees need motivation for selling products and boosting business. By offering bonuses or a rewards program for top sellers, you can boost sales, profits and company morale! In addition, certain manufacturers have their own rewards program in place. By selling their products, you receive samples and complimentary items. These free gifts can then be passed on to your victorious employees, at no expense to you. A total Win-Win-Win!
  4. INTEL. The easiest way to decide what products to retail is to get the information directly from the source: your clients! Train your employees to be engaging and asking key questions, including the following:
    • What hair/facial/nail products are being used at home.
    • Opinions about said products.
    • Upcoming plans and events, such as vacations, weddings, graduation etc.
    • Personal cosmetic and aesthetic concerns.
    She was just introduced to her spa’s new retail selections.
  5. AN EXPERIENCE. According to Jill Van Ausdal of The Spa at Stein Eriksen Lodge, you can increase retail sales by providing an all-encompassing experience instead, rather than just providing a single treatment for your client. When the service is taken from a treatment to an experience, retail automatically becomes a part of the equation.

The team here at Pure Spa is literally chock-full of information, facts, figures, ideas and suggestions. If you need help deciding what to retail or how to retail it, give us a call any time!

This Blog Post: Tips for Retail Success originally appeared on Blogger.

Brand New Footrests for Copper and Stainless Steel Pedicure Bowls

I am so excited to take a break from bringing you information about essential items during the COVID-19 Pandemic, and take a minute to show you an item I have been waiting to be released for FOREVER!

FINALLY AVAILABLE – Footrests for our favorite pedicure bowls – Hand-Hammered Copper and Stainless Steel!

I have been recommending these GORGEOUS metal pedicure bowls for almost a decade now, and the one complaint I always receive is “I wish there was a matching footrest!” Well, ladies and gentlemen…HERE THEY ARE! They are beautiful and functional at the same time, and I am so excited about them!

Complete your pedicure station experience with a hand-hammered metal footrest. The half-moon design covers a portion of the bowl allowing one foot to remain soaking in the bowl, while the other foot rests above for your deluxe treatment.

This luxurious footrest carries natural imperfections due to its handcrafted process, making each footrest one-of-a-kind.

Details:

  • Luxurious and modern look and feel
  • Durable and functional
  • Fits any of our hand-hammered metal bowls
  • Covers 1/3 of your hand-hammered metal bowl


Check out the Copper Footrest Here: https://www.purespadirect.com/Foot-Rest-for-Round-Metal-Pedicure-Bowl-Hand-Hamme-p/zk-400274.htm

Check out the Stainless Steel Footrest Here: https://www.purespadirect.com/Foot-Rest-for-Round-Metal-Pedicure-Bowl-Hand-Hamme-p/zk-400273.htm

*Please note, these footrests are only compatible with the copper and stainless steel pedicure bowls. They do not fit the resin bowls.

This Blog Post: Brand New Footrests for Copper and Stainless Steel Pedicure Bowls originally appeared on Blogger.

What’s Hot All Month Long?… Find out in Pure Spa Direct’s New Specials & Top Picks Section!

At Pure Spa Direct we recently added a new section to our website, called “Specials & Top Picks.” Each month we will be updating this category based on products we selected to be on sale for the entire month. Products are selected based on a wide variety of categories including Spa, Salon, Hair, Nail, & Sunless Tanning. Items are placed on sale for 20% off the entire month! Economic times are tough, and helping you save on popular products is our priority!
We also created a new section to bring to you our monthly staff “Top Picks.” Each month the team at Pure Spa Direct will be sharing a selection of products chosen from items that are new to the website, popular and most commonly asked about products, as well as products that we’ve tried and loved!
We hope you will find this new “Specials & Top Picks” section to be exciting and useful! We are happy to accept suggestions of products you’d like to see go on sale, and suggestions of products you love to be featured in our “Top Picks” section, so please share…

This Blog Post: What’s Hot All Month Long?… Find out in Pure Spa Direct’s New “Specials & Top Picks” Section! originally appeared on Blogger.

Beautiful New Crystal Singing Bowls!

Crystal Singing Bowls are known for bringing a sense of balance, sound healing, and pure bliss to any setting! We just got in a wide variety of colors, and I could not be more excited! These beautiful bowls emit a purity of resonant sound. They are unleaded, crystal and plated. These are perfect to put as decor in your spa. You can also use it for meditation and healing in a wellness center, or music for your clients to relax to before and during their services. Not only can you hear the tones, but you can often feel the vibrations! So amazing! I bet most, if not all of your clients will want to take them home with them! These make a unique retail item to display on your spa shelves.

This Blog Post: Beautiful New Crystal Singing Bowls! originally appeared on Blogger.

Injecting Profits into Spas – Call the Doctor to Give Clients a Lift

Injectables offer spa clients more dramatic
and youthful results.

There comes a time in any client’s skincare regime when they have exhausted the routine of facials, microderm packages, masks and creams in their quest to stay youthful – they want more. Many small spa businesses and estheticians find themselves trying to decide what to add to their menu as a next level of treatment to address more aggressive signs of aging for these types of clients. Some will opt for purchasing or leasing IPL machines, lasers, or various types of equipment in hopes of helping clients reach that next level of rejuvenation. But with these types of units costing $10,000 – $40,000 (and results varying client to client), the investment can sometimes go bust. Not to mention, if your competitor down the street gets the same unit, sales for these services can quickly go flat.

“Injectable Fillers for age conscious clients compliment
skin care services spas already offer.” -Dr. Joel Lamm
(Photo: 2 days post cheek injections, Botox & Juvaderm XC)

Recently, I took my mom to see my dermatologist, Dr. Joel Lamm, for his signature “Liquid Face Lift”. My 64 year-old working mom sees Dr. Lamm to “work his magic,” lifting, plumping, sculpting and filling her badly aged face with Botox and Juvederm XC. Not only is this “Liquid Face Lift” a serious confidence booster, she feels it is important not to look her age in this tumultuous job market (but that is a whole other blog). She, like many other spa clients, had exhausted her efforts of anti-aging facials, peels and microderm treatments and was ready for a serious boost of beauty.

While there with my mom, Dr. Lamm told me in addition to his dermatology practice on Long Island, he has begun seeing clients at a popular day spa in Tribeca. He visits once a month to see the spa’s existing and new clients who want Botox, Juvederm, Restylane or “the works” – aka the Liquid Lift my mom gets. He explained this mutually beneficial arrangement with the spa allows him to expand his clientele, while the spa gets to offer top-notch injectable services that clients want.

This arrangement makes sense. When a client is ready for a dramatic and long-lasting boost of beauty – why should they leave the spa and go seek out a dermatologist, why lose that business? This type of working relationship benefits all parties.

  • Spa retains clients and keeps offerings current
  • Spa attracts new clients interested in fillers – but wary of Physician’s offices
  • Dermatologist and Spa share revenue from service
  • Dermatologist sees clients once a month – doesn’t pay rent for a second location
  • Clients get to have treatment in a comfortable environment they trust and know
  • Clients get to look drastically better, and still visit the spa for facials and treatments in between injections.
  • One-stop beauty for spa and esthetic clients

So how should you find a reputable dermatologist that will be a good fit for your business? Check with Allergan, http://www.botoxcosmetic.com/FAD.aspx. They have a website that allows you to locate a certified Physician who performs injectables. Contact them and start a dialog! My advice, stick with a dermatologist or plastic surgeon. Sorry, but I would not take my mom to see a podiatrist that is certified to inject Botox! Dr. Lamm is located in Hicksville, NY – http://www.lammdermatology.com/ and specializes in creating natural looking (but astounding) effects with injectables.

This Blog Post: Injecting Profits into Spas – Call the Doctor to Give Clients a Lift originally appeared on Blogger.

Back Friendly Products

Here are some great back friendly options for use in your spa treatments, as well as some perfect options to retail to your clients to keep their backs in great form!




Scrub – Bamboo Exfoliating Scrub / 32 oz. by Amber Products
Finely ground Bamboo and active Enzymes restore dull, undernourished skin through exfoliation. Moisturize, soothe and calm skin with Rosemary, Calendula, Cucumber and Mango. Bamboo helps lighten discoloration with continued use, while Papaya Extract acts to refine pores. Paraben & Sulfate Free.




Gentle Buff Back Brush by Earth Therapeutics

This great back brush has a longer span than your standard body brush which is perfect for those hard to reach areas such as the back or behind the legs.




La Palm Products Organic Healing Therapy Massage Lotion – Moisture Restoring Treatment with Aloe Vera & Vitamin E – Honey Pearl – STEP 5 / 1 Gallon
Healing Therapy Massage Lotion restores moisture to dry, tired skin. Combines a special blend of collagen, elastin and botanical proteins. Gallon.





BODY BUDDY Applicator / Cream.
The Body Buddy is a non-porous, non-absorbent lotion applicator. It provides the extra reach your clients need to easily apply lotion, sunscreen, and sunless tanner to their own back. Made of soft vinyl, it folds neatly to travel to the beach, gym, or pool. 4″ wide by 30″ long. 2 handles made of 100% cotton elastic. Cream.

This Blog Post: Back Friendly Products originally appeared on Blogger.

Client Cool Down

There is no way around it, sometimes the treatments we are performing may not be the most comfortable. Often times there is a slight downtime or the client is leaving with a red or irritated face. What are you offering to boost your business and increase client satisfaction?

What about a cooling mask? Use a mask with the cooling effect to calm down skin after laser treatments, microderm, chemical peels, waxing, and more!

Algae Peel-Off Mask – Cold Cryogenic Mask
This mask is both cooling and refreshing!
It stimulates cell vitality, promotes cell regeneration, tones, tightens, reduces fine lines and wrinkles, and has strong antioxidant properties!

Besides using as post-treatment, this mask is great for damaged skin, hyperpigmentation, and aging skin.

You may have started your session with hot steam to open the pores. Now that the treatment is over, what about cold steam to close the pores?

The benefits of cold steam, do not end at a cooling effect.
Spa Masters Cold Facial Steamer

Benefits include:

  • Helps close pores – reduces the appearance of pores and refines skin to be instantly softer and smoother.
  • Instant cooling, soothing refreshment after facial treatments and dermatological treatments
  • Restores skin to a natural and healthy pH
  • Nurtures dehydrated skin
  • Sets and revitalizes makeup
  • Maximizing moisture retention before applying moisturizer
  • Safe all skin types and all ages
  • Instant hydration for dry skin
  • Plumps the surface of the skin for a more youthful appearance
See choices for a hot/cold steamer here!
Or add Magic Globes for the ultimate cooling finish.
Chill this set and end with a globe massage. It has an endless amount of benefits, and immediately serves its purpose! They stimulate blood circulation and oxygenate skin.
Besides closing the pores, they tighten, relieve puffy eyes, treat sinus pain, headaches, and migraines!
Clean your Magic globes easily with alcohol and store them in the freezer, ice box, ice bowl or cool water.

This Blog Post: Client Cool Down originally appeared on Blogger.