CND Summer Collection is Here!

This Summer, it’s all about the brightest possible color. Experience the joy of the season with shades that uplift your mood indoors and out. This collection is giving me major “Summer Vibes” and I love it!

Get it all with the CND Shellac & Vinylux – Summer City Chic Collection Bundle, before it’s sold out.

This 12-piece pre-pack contains 1 each of the following Shellac and Vinylux:

  • CND Shellac Rooftop Hop
  • CND Shellac Sangria at Sunset
  • CND Shellac Museum Meet Cute
  • CND Shellac Beach Escape
  • CND Shellac Popsicle Picnic
  • CND Shellac Pop-Up Pool Party
  • CND Vinylux Rooftop Hop
  • CND Vinylux Sangria at Sunset
  • CND Vinylux Museum Meet Cute
  • CND Vinylux Beach Escape
  • CND Vinylux Popsicle Picnic
  • CND Vinylux Pop-Up Pool Party

This Blog Post: CND Summer Collection is Here! originally appeared on Blogger.

Market The Health Benefits of Spa-Going for Increased Business

We know that closing a sale is about how you present the features and benefits of the product/service/idea you are selling. The challenge, of course, is being able to identify the features of each product/service/idea and craft them into benefits for each individual buyer. Difficult economic times make this even more challenging, as the ideals and necessities of your clients are bound to shift.

Since the ideals and necessities of your clients are changing because of the current financial situation in this country, you need to have a flexible marketing plan to accommodate this change.

One way spas have been embracing this theory is by shifting their spa marketing focus from “peace, relaxation, and self-indulgence” to focus more on health-related benefits. If your clients view your services from a health standpoint, instead of an indulgence standpoint, they will be more likely to factor regular massages, facials, and body treatments into their budgets.

So how do you get your clients to view your services as health benefits? Market the health benefits, of course! Your clients should be able to relate to your marketing strategy. For example, as a working single mother, if I see an ad that says to me “We know you work hard, we work hard too. Using our product will make your health better, and therefore make your life a little easier,” I stop and listen. It is the same with your spa marketing – everywhere, people are living busy, over-scheduled lives, while worrying about money, loved ones, health etc. If your spa marketing says to them, “We know your life is hectic and you don’t always have time, but coming to see us will make you feel better and improve your life,” they will stand up and listen as well!

Another factor in this is how you are selling follow-up sessions to your clients. Explain to your clients how their health and well-being will increase by regularly getting a massage. By showing your clients how their life will improve – better sleep, increased circulation, increased flexibility, increased endorphin release for better mood stability, etc. – by receiving regular massages, they just might sign up for a massage package with you at the end of their session! If, however, you are still selling your massage as an opportunity to relax, you might not see quite as many repeat clients.

These changes in presentation and marketing are not earth-shattering, but they do show the shift in ideals for future generations of clients. Living a healthy lifestyle, though, is not something that is going to go out of style any time soon. By focusing on the health benefits of each of your services, you may find that your clients relate more to the services, and come back for more repeat visits!

Pure Spa Direct wants to help you grow your business! With our selection of over 70,000 products and our knowledgeable, friendly Customer Service staff, we can help you select the best products for your clients and market the health benefits to help your business grow! Call us anytime, Monday through Friday from 8:30AM – 5PM EST, and we will be happy to help!

This Blog Post: Market The Health Benefits of Spa-Going for Increased Business originally appeared on Blogger.

Perfect for Warmer Weather – Palm Tree Nail Designs

The weather is finally getting warmer here in New York, and what better time to jump ahead and play with fun nail designs that make you think of warmer weather? I came across these Palm Tree nail art designs and instantly thought of warm weather, summer, and vacations. All you need is polishes in sunset colors of red, pink, and yellow. Black polish for the palm tree design and a thin nail art brush.

And if you’re not into the sunset look, check out the palm tree design with more of a beach background. All you need for this one is to change the background color to two shades of blue and a bit of yellow:

These designs will definitely help your clients get ready for the summer months!

This Blog Post: Perfect for Warmer Weather – Palm Tree Nail Designs originally appeared on Blogger.

Waxers, Pay Attention! BULK Wax Cleaner Available!

I’m not usually one to get excited about cleaning, but I do love a good bulk purchase! Pure Spa Direct just added the incredibly popular GiGi Sure Clean….now available in a NEW economical gallon size!

Where are my waxing studios at? You know you are going through a TON of wax cleaner – being able to purchase it in bulk is fantastic!

Also, any spa or salon should have wax cleaner on hand….it is great for cleaning all kinds of sticky residue besides wax!

GiGi Sure Clean is the fast and effective way for cleaning and maintaining all wax warmers, as well as most salon surfaces. This no-rinse formula is truly an all-purpose surface cleaner. It is perfect for removing wax from carpets, floors, upholstery & clothing and is effective on chewing gum, grease, crayons, lipstick and more. Sure Clean is not for use on skin.

Details:

  • No-rinse formula
  • Removes wax from carpets, floors, upholstery, and clothing
  • Effective on chewing gum, grease, crayons, lipstick and more
  • Not for use on skin

This Blog Post: Waxers, Pay Attention! BULK Wax Cleaner Available! originally appeared on Blogger.

Intensive Tinting Station

If you know me then you know I love kits. Even cooler than kits are displays! The Intensive Tinting Station is both! Everything you need for lash and brow tinting with a great display!… why? I have no idea… I’m just a shipping guy! See our great Intensive Tinting Station HERE!

This Blog Post: Intensive Tinting Station originally appeared on Blogger.

Trending: Shine bright like a diamond

As a woman I can tell you nothing quite says luxury like a diamond. Check out this mask! Not only does it look awesome but it extremely effective for anti-aging.

Diamond Illuminating Collagen Mask

Used for all skin types! It whitens, brightens, and reconstructs facial contour.

This treatment improves blotchiness, elasticity, and contours the face immediately. With the help of micronized diamonds, whitening agents, peptides blend, and vitamins penetrate the skin to revitalize from the inside out. With immediate results, your client will have a noticeably fresh, rejuvenated, radiant, and lighter complexion.

This collagen mask pairs wonderfully with all treatments and all skin types.

It is great to you after a microderm or chemical peel to reduce redness or makes a wonderful add-on treatment to a body wrap.

More mask options here!

This Blog Post: Trending: Shine bright like a diamond originally appeared on Blogger.

Special Edition Wax by Cirepil is Perfection for Bikini Waxes

In honor of Cirepil‘s 80th anniversary, discover Cirepil Euroblonde Gold Edition. Europe’s #1 wax – you will love its ultra fluid texture, exceptional removal, shimmering gold color and delicious fragrance!

Details:

  • Honey-colored translucent wax
  • Ultra-fluid honey-like texture
  • No Strips – this is a Hard Wax
  • Very supple, makes for comfortable application
  • Ultra-thin, non-brittle strips
  • Especially suitable for full bikini and large area
  • Waxing consistent high quality in all settings
  • For all areas and hair types, especially short, tough hair.

This Blog Post: Special Edition Wax by Cirepil is Perfection for Bikini Waxes originally appeared on Blogger.

Want To Increase Sales? Ask Us How!

I was speaking with a fellow massage therapist yesterday, who does not retail to her clients. She was looking for simple ways to increase profits but was fearful of retailing. With all of the different options on the market today, she felt overwhelmed and frustrated.

We took a few minutes to go over her vision, the look and feel of her office and the types of clients she sees. We then came up with a handful of items for her to start with. The great thing about it, for less than $100 you can offer your clients awesome products to compliment the services you offer!

If you have never retailed before, we can help you get started with everything from beautiful and unique retail displays to the perfect products to grow your business. Don’t miss out on an easy and fun way to boost profits!

This Blog Post: Want To Increase Sales? Ask Us How! originally appeared on Blogger.

Cuticle Care

Don’t waste time with cuticle nippers that can’t do the job! Take a look out our best sellers, with the best feedback!

For the newbies: Jaw size refers to the cutting surface. The longer the jaw, the more cuticle cut with each action. Smaller jaws give finer control to work close to the cuticle or on smaller nail beds.

Mehaz Cuticle Nipper 1/4 Jaw

This is the perfect nipper for trimming cuticles and hangnails with precision. Stainless Steel. Smooth double spring lap joint.

Antoine Cobalt Inox Stainless Steel Cuticle Nipper – #16 Full Jaw by Antoine de Paris

Made of stainless cobalt steel for durability. Manufactured of the strongest stainless cobalt steel for durability. Always the first choice of nail techs due to its sharp blade and long life.

Stainless Steel Flat Slant Tip Cuticle Nipper

Although lightweight, this cuticle nipper is powerful and extremely durable! This sharp 1/4 jaw cutting edge cuts cuticles with accuracy. The handles are designed to fit comfortably in your hand. The flat slant tips of the cuticle nipper prevent you from poking your skin while cutting. Sometimes the tip of the cuticle nipper is too sharp and it can be painful if you accidentally poke yourself. That’s why this cuticle nipper was developed…for protection. So if you are someone who requires extra safety while cutting, this cuticle nipper is for you. But just because the tips are flat doesn’t mean the cutting edge is not sharp. The edge is still very sharp and can cut overgrown cuticles effectively. Precise and sharp, these cuticle nippers will last you a lifetime!

This Blog Post: Cuticle Care originally appeared on Blogger.

Put Your Products On A Pedestal!

Are you looking for new ways merchandise your products? We have quite the selection of furniture and retail displays! Our latest addition are these gorgeous new pedestals! These would make a lovely addition to any treatment room. You can display your merchandise right in the room, and speak with your clients about products during their services! Aside from displaying merchandise, you can also decorate the look of your room and display plants, salt lamps, Buddha statues, or any other type of decor that fits the theme of your room! They’re lovely enough to be on their own, too!

We have a few different styles to choose from, so be sure to take a look at our site! If you’re looking for new and unique ways to display your merchandise, just give us a call! We help clients everyday – anything from furnishing their rooms, to helping them decide on a skincare line for their spa.

This Blog Post: Put Your Products On A Pedestal! originally appeared on Blogger.