Gotu Kola, Your New Go To Ingredient

With more and more people shifting towards living greener lifestyles, having more natural options for treatments is vital in every business in this industry.

One powerful ingredient that can be used in a variety of ways to compliment any service menu is Gotu Kola powder.
Gotu Kola has been used for centuries in areas such as India, China, and Indonesia due to its many benefits including those related to beauty. There’s even a legend in China that it is a “fountain of youth” herb that enabled a man to live to be 200!
Legends aside, Gotu Kola has been found to be useful in collagen production (hello anti aging friend!), improving blood flow, aiding in skin conditions such as psoriasis as well as being an antioxidant. There is even evidence that it can help improve elasticity and thicken the skin—great news for treating cellulite!
The great thing about it being in a powder is that it can be used in facials, body muds, scrubs and even hair treatments! This is a powerful ingredient to have in your arsenal that is easy to work with and extremely cost effective!

This Blog Post: Gotu Kola, Your New Go To Ingredient originally appeared on Blogger.

Awesome Add On! Collagen Gloves And Socks!!!!

I love add on options, with anything. If something is presented in an exciting or different way, I want it. I saw the new collagen mask socks and gloves and immediately needed to know more. Are your clients still excited over your add on options? Are you and your staff bored of offering them (which in turn makes it easy for clients to decline)?

Moisturizing collagen gloves and socks are just the thing to jump start some excitement!

Loaded with collagen and vitamin e, these two items will soften your clients skin while you finish their nails. Another key point for both of these is they block UV rays!

No added time, just added profit and happy clients!

Click below to read more and see videos on the Voesh process!

This Blog Post: Awesome Add On! Collagen Gloves And Socks!!!! originally appeared on Blogger.

Easily Build Client Loyalty

With new businesses in the industry seeming to open on every corner, it can feel overwhelming to set yourself apart from the competition. Establishing a great relationship with your clients so they become life-long patrons is key. It’s great to have rushes during holidays, however, the life-long client is worth more in the long run than the 2 or 3 time a year client.

Always be checking out what’s new in the industry as far as new products, new ingredients, trends and what client’s are excited for. Being on top of these trends will keep you relevant in an ever changing industry. Also, be sure to keep an eye out on new technology, equipment, and treatments that are popping up.

Look for ways to engage your clients with loyalty programs, packages, referral incentives…the sky is the limit on this one. Look through websites to see what the fun unofficial month/day celebration is (like National Flip Flop Day!) Things like that provide an opportunity to create one day specials that are fun and enticing. Your clients will always be wondering what fun new special you’ll be offering next….and tell their friends!

Finally, one of the most important keys is trust. If your clients feel that you truly care about their needs and you offer support and sound advice, they will stick with you.

Looking for ideas or information on what’s new or trending? Contact us here at Pure Spa Direct, we are always here to answer questions and provide information!

This Blog Post: Easily Build Client Loyalty originally appeared on Blogger.

Aahhhh Spa-Cation!

It’s no secret people are being a bit more frugal with their money than in the past. The term “stay-cation” is used much more frequently than ever before. This shift in how people spend their vacation money and time is a good opportunity for local spas to bring in new clients.

I recently read an article that featured a prominent spa in New York City that has been cashing in on spa-cations which have been very popular with locals.

The beauty of a package like this is that you can create it any way you see best. You can have build your own package from different options or you can have pre-set options or even multiple levels to them.

For example, you could put together something like this:

*60 minute massage or facial
*15 minute addition of the client’s choice of add-ons (scalp massage, more massage time, paraffin etc)
*special lunch (if you have the capability or a place you can work with to provide food)
*gift certificate for future use

Depending on the services you offer, you can create magical packages to entice and wow clients looking to stay local yet indulge more than their usual.

Looking for some new ideas or products? Be sure to check out the Just Added section on Pure Spa Direct here!

This Blog Post: Aahhhh Spa-Cation! originally appeared on Blogger.

Catch The Charcoal Craze!

Charcoal has been a buzz word the last few years from face masks to foot soaks. The detoxifying power of charcoal has made it an easy addition to many great spa and salon menus.

The Gena Spa Pedicure Starter Kit is just the thing to tap into the charcoal craze. Included in the kit are 4 oz each of Gena Pedicure Soak, Foot Scrub, Pedicure Mask & Foot Massage Cream. Clients can expect skin that is left smooth and polished. Refined charcoal works effectively to remove dry, callused skin and reveals feet that are restored and nourished. Clients get flawless pedicures they’ll keep coming back for!

This Blog Post: Catch The Charcoal Craze! originally appeared on Blogger.

New Eco-Fin Scent For The Holiday Seasons

I love Eco-Fin, it may be my favorite add on service. It’s cost effective, easy to use, easy to upsell and the scents are awesome. I was excited to see the newest addition to the scent family, Jubilee/Berry Winter. It’s perfect for the holiday season with a combination of pine, berries, cedarwood, rose and cinnamon – it smells like winter!

As always, there’s no petroleum, artificial dyes, or synthetic fragrances and it’s chock full of nourishing ingredients like shea butter, vitamin E, organic coconut oil and more!

If you’re looking for something new, different or simply seasonal to add to your menu, I highly recommend this!

This Blog Post: New Eco-Fin Scent For The Holiday Seasons originally appeared on Blogger.

Product Of The Week: AquaBella Abrasion-Free Peeling Liquid Facial System

Happy Friday! Hope everyone had a fun and successful week!

The product of the week (and a new favorite of mine!), is the Abrasion-Free Peeling Liquid Facial System. If you haven’t yet heard of this game changing type of facial, or are familiar with the rather expensive alternative, now is the perfect time to take a look.

A major reason this has become one of the hottest new trends is how gentle it is while remaining effective. As effective as microdermabrasion, yet gentle enough to use on all skin types and ethnicity. Instead of blasting the face with crystals (or diamond burs), this uses only liquids.

What does this mean for your clients? No down time, no bruising and immediate results. Immediate results – your clients will see and feel a difference after ONE treatment. This results in packages for your business and glowing clients.

The Aqua Bella combines powerful vacuum technology and adjustable pulsation within a robust, excellent quality system for superior infusion results. Adjustable vacuum-massage allows cleansing and hydrating solutions to consistently unclog and gently cleanse pores, aqua-foliate dead skin cells, and extract keratin, sebum, blackheads, or other impurities. Simultaneously, the hydrolyzed treatment tips smoothly glide across the skin, dispersing and infusing solutions where the skin cells are regenerating.

One of my favorite things about this – extractions are less painful! Simply turn the suction up on the machine to extract! No more painful tools or pinching!

If you want to take your facials and business to the next level in the new year, hit the ground running with this portable powerhouse!

AquaBella Overview:


Have a great weekend!

This Blog Post: Product Of The Week: AquaBella Abrasion-Free Peeling Liquid Facial System originally appeared on Blogger.

So Long Ombre.. Hello Balayage!

The ombre trend has definitely faded, but there’s a new highlighting trend in town! Say hello to balayage, a popular highlighting technique that’s gathering a lot of attention, especially for Spring and Summer. Instead of the dramatic, contrasting colors that ombre provides, balayage is a subtle, more natural sun-kissed look. Balayage is actually a french word meaning “to swoop” or “to paint,” which creates a softer, beautiful and almost all-natural look. With summer rapidly approaching, a lot of your clients are going to want lighter hair… especially since celebrities like Lana Del Rey and Khloe Kardashian have been seen sporting it!

But are you prepared for the balayage trend? Here at Pure Spa Direct, we just got in the ColorTrak Tools Balayage Board and Brush Set that will have you all set up for this latest hair trend. This brush contains shorter brush bristles for precise coloring, as well as a slightly curved board on 2 side to better suit head shape! You’ll also be quite comfortable performing this service, as the handle allows for stability.


You’ll also need to protect each highlight! Check out our film roll which is specifically for balayage treatments. For all of your salon highlighting needs, please click here, and make sure you’re prepared this summer for your clients looking to get that sun-kissed balayage look!

This Blog Post: So Long Ombre.. Hello Balayage! originally appeared on Blogger.