Marketing Tips For The Next Big Thing – Valentine’s Day!

Once the big holiday season is over, what is the next event to start promoting for? Valentine’s Day!! Valentine’s Day is a huge holiday for spas and salons. Marketing for this day should start in the beginning of January, which is now! Aside from decorating your salon or spa for Valentine’s Day to be visually appealing, here are some great ideas for making the most of this special Holiday and bringing in those profits!

  • Retail Counter: The more your gift certificates and retail items stand out, the more your clients will notice them and consider them for gifts. Valentine’s themed is an obvious choice for this!
  • You know most of your clients are women, but don’t forget to market gift ideas for men also! This could include retail items as well as specialty packages just for men!
  • Make suggestions to your client. Even if you have your Valentine’s Day packages and retail items basically standing out everywhere, they still may have other things on their mind to notice!
  • Couples packages are always perfect for this holiday! Also, specialty packages for younger girls is great gift idea from a mother to daughter.
  • Valentine’s Day Makeovers! =)
  • Chocolate and Rose themed packages. (Try Keyano’s Champagne and Rose Scented Items)
  • For the men who are one stop shoppers, you can make their lives easier by offering a small gift, like a small box of chocolates, along with a gift certificate purchase.

Valentine’s Day is the perfect time for salons and spas to cash in on sales and treatments in the name of love. From packages for your loved one to couples pampering, the beauty salon and spa is the place to be.

This Blog Post: Marketing Tips For The Next Big Thing – Valentine’s Day! originally appeared on Blogger.

Staff Picks: Cleanser!

Looking for an effective skin cleanser for all skin types? We’ve got you covered!

My personal favorite is the Gentle Cream Cleanser by Alchimie Forever!

This product is absolutely amazing! This cream cleanser glides on the skin to gently remove impurities and all traces of makeup from the face, eyes, and neck while leaving the skin silky and luminous. I highly recommend it and is an ideal retail item too!

Tara’s top pick is Dr. Temt Hydrophilic Cleansing Oil with Azulene!

It is a washable oil that emulsifies with water to instantly remove all makeup, mascara, impurities, grease, and dirt. Hydrophilic oil bonds with oily substances such as makeup and sebum, washing away dulling residue and dead skin cells, leaving skin revitalized and refreshed!

The formula is a lightweight, high-tech, and non-comedogenic blend of Zea Mays, Wheat Germ Oil, and Azulene.

Emily’s top pick is the Bioelements Decongestant Cleanser which targets oily skin, and is extremely effective!

It’s a lathering gel cleanser for oily skin that removes all traces of impurities, excess oil, and makeup.

Want more ideas? Ask us! Not only do we have feedback and reviews, but we’ve tried most of them
too!

This Blog Post: Staff Picks: Cleanser! originally appeared on Blogger.

New Sugar Skulls To Add New Retail Flare!

Looking to add something new to or liven up your retail display?

Wet Brushes have you covered with the latest addition to an already best selling product line! The new Sugar Skull Collection is fun, unique and have already created a buzz. With three different color options and a ready-to-go retail display, there’s really no reason not to bring them in. Add them to your cart now before your neighbor does!

This Blog Post: New Sugar Skulls To Add New Retail Flare! originally appeared on Blogger.

Beautiful New Room Dividers!

Looking to change up the decor in your spa? Our beautiful new zen room dividers are the perfect and easy way to do so! At 6 ft. tall, they are great for splitting up one treatment room to have two services going on at once, offering complete privacy for your clients! These dividers are almost entirely opaque, and very little light can pass through the layers of canvas. The peaceful images on them will add a serene decorative accent to your treatment rooms, relaxation area, lobby and more! My personal favorite is the Double Sided Golden Buddhas divider. I’m sure your clients will want to take them home, too! Why not retail them in your spa? They’re also perfect for creating a comforting environment in the home. Be sure to browse our entire East-West Furnishings section for all of your zen furnishing needs!

This Blog Post: Beautiful New Room Dividers! originally appeared on Blogger.

Fall-Inspired Spa Products For Your Clients

Fall is just around the corner, so you’ll want to start thinking of some fall inspired items to offer your clients. Especially products that will help combat dry skin, which is caused from season changes. When I think of fall, the first thing I think of is the colors. Red, orange, yellow, etc…you get it. Which also happens to be the colors of pumpkins, cranberries, and pomegranates! These are some ingredients and scents you should think of when thinking of new items to offer your clients. Your clients are probably always looking for some kind of at home items they can use when they are not at the spa. I came across a couple items by June Jacobs Collection, that made me instantly think of the fall. The Perfect Pumpkin Peeling Enzyme Masque™ and Cranberry Pomegranate Moisture Masque™ are some great products to offer your clients this fall. Cranberry and pomegranate help to protect the skin because they are potent antioxidants which help to retain moisture. Also, cranberries help to stop the depletion of collagen and pomegranate extract help to tighten pores. The Perfect Pumpkin Peeling Enzyme Masque™ is detoxifying and contains pumpkin enzymes that aid in cell turnover, making skin look refreshed. This masque also contains Vitamins A and C plus zinc. June Jacobs products are paraben and preservative free and also contain an anti-oxidant blend of white, red and green tea extracts and goji berry, pomegranate and grapeseed extracts all work to improve skin tone, and essentially, fight the aging process. Sounds like all kinds of good stuff to me! Happy Fall! =)

This Blog Post: Fall-Inspired Spa Products For Your Clients originally appeared on Blogger.

Want To Increase Sales? Ask Us How!

I was speaking with a fellow massage therapist yesterday, who does not retail to her clients. She was looking for simple ways to increase profits but was fearful of retailing. With all of the different options on the market today, she felt overwhelmed and frustrated.

We took a few minutes to go over her vision, the look and feel of her office and the types of clients she sees. We then came up with a handful of items for her to start with. The great thing about it, for less than $100 you can offer your clients awesome products to compliment the services you offer!

If you have never retailed before, we can help you get started with everything from beautiful and unique retail displays to the perfect products to grow your business. Don’t miss out on an easy and fun way to boost profits!

This Blog Post: Want To Increase Sales? Ask Us How! originally appeared on Blogger.

HOT Retail Alert!!!!

Looking for a quick and easy item to boost retail profit?

The ToGo Teeth Whitening Pen by Whiter Image is perfect! Small, easy to pop into your purse/bag and effective at whitening teeth, all with a great mint flavor! Many people are always on the go so this is perfect for any client!

These are so simple to offer to clients, they’ll almost fall off the shelf into your retail bags!

This Blog Post: HOT Retail Alert!!!! originally appeared on Blogger.

Ring in the New Year with New Robes and Wraps!

It is about to be a new year, a new decade – time to freshen up your spa! Are your spa wraps and robes starting to look tired?

Look no further – Pure Spa Direct just added a HUGE selection of new robes and wraps! These hotel-quality robes and wraps are available in a wide selection of colors and materials, all at great prices!

Check out some of our favorites below:

Unisex Terry Kimono Bathrobe | Color: Navy Blue
This Kimono-style bathrobe derives from the traditional Japanese garment. Its flat neckline and short, wide sleeves provide comfort and functionality. Whether you want to use it straight out of the bath, or just to lounge around the house, this is the perfect robe just for that. Lightweight, so you may wear it on a hot summer day, but thick enough to keep you warm during those cold winters.

Our Terry Kimono bathrobes are woven with 100% Quality Turkish Cotton. This bathrobe is 100% Terry both inside and out for complete absorbency, and yet the softest Terry you will find.


Woman’s Waffle Spa Wrap – Bath Wrap | Color: Lapis Blue
Perfect for a spa treatment or after a dip in the pool, our waffle body wrap is comfortable and lightweight. No matter where you wear it, you’ll enjoy its pleasant feel. The waffle body wrap is well-suited for lounging by the pool or during a relaxing facial or putting on makeup – stay comfortable and cool with ease. An included Velcro closure keeps it secure whether you’re sitting or standing, move freely without worry.

Our waffle bath wrap is available in a great selection of colors to match your spa or resort branding for a memorable touch. Make it personalized with our custom embroidery option. You can choose the text color and font plus embroider your logo to make our waffle body wrap into a deluxe item your guests will appreciate. Available in three sizes, it’s ideal for spas, resorts, and salons to make sure every guest is comfortable. Elevate your guest’s experience and offer a deluxe spa wrap instead of a towel – it’s sure to make an impression.

Women’s Square Pattern Waffle Kimono Robe – Short Length | Color: Blush

Whether you’re putting it on after a swim in the pool, relaxing during a spa visit, or using it as nightwear cover, our waffle robe’s clean lines have a comfort you can move in freely. Each robe is woven in 65% Natural Cotton and 35% Polyester. Our signature waffle weave creates an absorbent yet breathable fabric. Feel comfortable anywhere when you wrap yourself in this robe’s cozy softness that’s beyond compare. The distinctive minimal design makes it an ideal spa robe for doctor’s offices, clinics, and hospitals.

We feature an exclusive line of fun colors plus embroidery options to customize the robe for a unique personalized gift for weddings, birthdays, or any other occasion. Your bridal party will love receiving an embroidered bridal robe in a color scheme that matches your special day. Celebrate birthdays, girls night in, or graduations with a feminine personalized robe. Each robe can feature the text, color, and font of your choice. A quality spa robe is a long-lasting gift that they’ll treasure each time they wear it.

PS – Robes and wraps make GREAT retail items!

This Blog Post: Ring in the New Year with New Robes and Wraps! originally appeared on Blogger.

The Original Mustard Bath Is Back!

Dr. Singha’s Mustard Bath has returned! One of the most sought after bath additives and retail items, just in time for the winter and holiday season!

Dr. Singha’s Mustard Bath is known for its stimulating, cleansing, and rejuvenating qualities. The warmth of mustard gently opens pores and assists in the elimination of impurities. This potent alkaline medium helps assist in the restoration of a healthy body pH. The aromatic essential oils of wintergreen, eucalyptus, rosemary, and thyme were carefully chosen for their therapeutic benefits to help reduce nerve pain, assist breathing, and provide general antiseptic properties!

This Blog Post: The Original Mustard Bath Is Back! originally appeared on Blogger.

Mother’s Day Retail Opportunities!

With Mother’s Day Around the corner and self-care on the rise, now is the time to increase your retail items! Offer retail customers a selection of our staff favorites.

Kneipp Bath Oil – Collection Set

This luxurious collection contains the following 6 bath oils, each 0.67 fl. oz.:

  • Pure Relaxation Bath Oil with Lemon Balm
  • Relaxing Bath Oil with Lavender
  • Beauty Secret Bath Oil with Argan and Marula
  • Soft Skin Bath Oil with Almond Blossom
  • Stress-Free Bath Oil with Mandarin and Orange
  • Pure Bliss Bath Oil with Red Poppy and Hemp

Revitalizing Back Wrap

Made by Kozi, this unique design was created and shaped to give multiple points of comfort from the shoulders to the lower back. Ideal for targeted treatments and will stay in place when walking, sitting, or standing while adding therapeutic weight to the entire torso. Perfect for home, office, or even the car. Cold therapy reduces swelling and discomfort.

Heat therapy relaxes tense muscles and muscle spasms. Flax seeds add weight and help the herbal wrap contour to the body, applying pressure and allowing heat or cold to penetrate, while a special blend of herbs encourages relaxation.

Sposh Microfiber Sheet Set for Home

Peachy soft, these economical sheets are virtually wrinkle-free when you pull them from the dryer. In fact, microfiber is a super fabric- it dries in a flash, it9s easy to maintain, and it9s durable, which helps put a halt to frequent replenishment.

Available in Queen and King sizes, Sposh sheet sets come with 1 fitted & 1 flat sheet, 2 pillowcases, and a cute complimentary tote!

Perfect Pumpkin Peeling Enzyme Masque

Paraben and preservative-free, this spicy, detoxifying masque contains a powerful pumpkin enzyme to digest dead surface cells, stimulating cellular turnover and improving skin9s tone and texture. Powerful patent pending anti-oxidant blend of white, red, and green tea extracts combined with goji berry, pomegranate, and grapeseed extracts help to neutralize free radicals, protect skin from environmental toxins, and combat the visible signs of premature aging.

These are just some examples, but we have so many options. Whether you are purchasing sets or individual items, we are full of ideas and happy to help you execute your vision. Just ask us!

This Blog Post: Mother’s Day Retail Opportunities! originally appeared on Blogger.