Why Berodin’s New Wax Kits are the New Black – Berodin Black, That Is!

Waxing studios are popping up everywhere, and Pure Spa Direct has everything you need to get started on your business! From beds and trolleys to wax and sticks – we have it all!

And now, one of our most popular wax brands – Berodin – has released all-new Pro Starter Kits to help you get started! Everything you need in one (big) box at a discounted rate! Check out the most popular kit below:

Berodin Pro Starter Kit – A $508.50 PACKAGE VALUE!

This set includes:
(2) Berodin Single Wax Warmers
(2) Berodin Black Tins / 400 Grams
(2) Berodin Aquamarine Tins / 400 Grams
(4) Berodin Bags of Blue Beads / 500 Grams
(1) Berodin Cleanser Lavender Antiseptic Lotion / 500 mL.
(1) Jasmine Pre-Depilatory Oil / 500 mL.
(1) Post Wax Essential Oil / 1 oz.
(250) Non-Woven Strips
(1) Empty Wax Tin
(1) Post-Wax Soothing Cream / 1.7 oz.
(1) Blemish Control / 1.7 oz.
(50) Wax Collars
(100) Disposable Spatulas
(1) Wax Off Equipment Cleaner / 16 oz.
(2) Large Plastic Spatulas

Access to Stream Berodin Instructional Videos

To view all of the NEW Berodin Wax Kits, click here: https://www.purespadirect.com/searchresults.asp?Submit=Go&Search=berodin value

To view our full Wax Category, visit this link: https://www.purespadirect.com/Spa-Depilatory-Waxing-s/419.htm

This Blog Post: Why Berodin’s New Wax Kits are the New Black – Berodin Black, That Is! originally appeared on Blogger.

Buy 2, Get 1 Free on ALL 14oz Lycon Tins!

Love Lycon wax? Haven’t tried it yet? Either way, this is the promo you should take advantage of!

For the entire month of March 2020, all 14oz tins of Lycon Soft Strip wax are Buy 2, Get 1 Free! Just add 3 to your cart, and 1 will be FREE!

By the way…..the price just DROPPED, too!



Haven’t checked out this amazing Australian wax? See what they are all about:

LYCON9s super gentle strip waxes are known for their superior glide, extra strong grip, a non-sticky finish and no skin drag! LYCON professional strip waxes contain a special blend of natural resins and aromatherapy oils to grip and remove hair as short as 2mm while conditioning and soothing the skin with LYCON9s unique Titanium Dioxide technology. Therapists can ensure total customer comfort and satisfaction even for their most fastidious clients.

Lycon Active Gold – Soft Strip Wax / 14 oz. Tin
Like liquid gold, luxurious to apply and to look at! An extremely popular strip wax. Glows like gold and removes hair effectively, gently and quickly. Contains the soothing benefits of Chamomile and the finest grade of gold Micro Mica, for extra gentle waxing and no skin drag.

Lycon LYCOtec White – Soft Strip Wax / 14 oz. Tin
The performer. Ultra gentle, ultra strong and ultra flexible. A high-tech, smooth, creamy and extra gentle white wax. A new flexible texture glides on ultra thinly, therefore is highly economical. Contains Coconut Oil and LYCON9s latest and unique Titanium Dioxide technology and Micro Mica for the most professional waxing result with no skin drag and no sticky residue.

Lycon Azulene – Soft Strip Wax / 14 oz. Tin
A classic with aromatherapy properties. Gentle waxing at its best. Increase client comfort with the soothing and extra gentle benefits of Azulene, a Chamomile plant extract.

Lycon SoBerry Delicious – Soft Strip Wax / 14 oz. Tin
Delicious strawberry and pink sparkles, this one’s for the ladies! With its delicious strawberry scent and spectacular, sparkling Micro Mica, SoBerry Delicious strip wax removes hair quickly and gently, with no skin drag.


Lycon Olive Oil – Soft Strip Wax / 14 oz. Tin
Get back to nature with nourishing Olive Oil. No skin drag, extra strong and efficient. With the soothing benefits of Virgin Olive Oil and Sweet Almond Oil, this special blend of natural, gentle ingredients effectively grips short and stubborn hairs.

This Blog Post: Buy 2, Get 1 Free on ALL 14oz Lycon Tins! originally appeared on Blogger.

7 Ways to Help Ease The Waxing Emotional Roller Coaster

After reading Amy Sciarretto’s blog about The 6 Emotional Stages Of Getting a Brazilian Wax, I got to thinking – what can my clients do to help ease this emotional roller coaster their clients may experience prior to their waxing services?

Obviously, for estheticians everywhere, regular, repeat clients are their bread and butter. These are the clients they can count on seeing on a regular basis, whether it be for facials, massage, or a myriad of other services. Do any of those other services create quite the same outpouring of emotions similar to waxing? I doubt it, which is why I want to talk about the uncomfortable!

Help Ease the Waxing Emotional Roller Coaster and Encourage Repeat Business

#1. Akin Cleanliness to Godliness.
I’m going to start with this one, because it is a biggie – and one that I am afraid some people might take for granted. I remember the first Brazilian Wax I ever received. I was already working for Pure Spa Direct, and had pretty much the rest of my body waxed at some point or another. I finally took the plunge to get a Brazilian, and boy oh boy was I nervous. Early on in the service, my waxer dropped a wax applicator on the floor. She made a big deal of pointing it out to me, pointing out that she was pushing it out of the way with her foot, and that it would stay right there on the floor until my service was over. At the time, I thought her reaction was overkill. However, reflecting back on it, I realized that I have never worried about that location double-dipping or using a dirty wax applicator on my nether regions. My point here is use the most sanitary practices possible, and take the time to point out all of the steps you are taking to ensure your client’s experience is a clean and sanitary one. They may not consciously realize it, but you will be instilling a whole lot of trust with your actions.

#2. Choose high quality wax for superior results, with less irritation.
Coming from personal experience, there is a huge difference in the quality of waxes on the market today. Pure Spa Direct offers a wide variety of waxes in a range of quality and price points, but we have had the best results with our high-end waxes. Switching to a high-quality wax does not necessarily mean taking a cut on your profits, either. One of the most popular high-end wax lines we offer, Mancine Professional, is priced at a similar price point as our mid-range waxes!

#3. Use high quality pre- and post-wax products.
If you are diving into a Brazilian wax without prepping the skin, your clients’ emotions are going to be roller coastering all over the place! Some high-end waxes recommend prepping the skin with a pre-wax oil, in order to reduce traction on the skin, and allow the wax to better adhere to the hair only. Your after-wax methods are key here too – make sure all straggling wax goo has been removed, and applying an ingrown hair treatment makes your clients feel like their well-being is important to you. Plus, applying an ingrown hair treatment during your wax makes for a great transition into selling retail ingrown hair products for your clients to use at home!

#4. Retail, Retail, Retail!
I know, I know, it almost seems counterproductive for me to suggest you cross-sell your clients on retail products to keep their emotions in check. But think about the items you can retail them – and the effect they will have on their emotions. To start, every good waxer should be offering their clients some sort of numbing cream. If they are regulars and come back every 4/6/8 weeks as recommended, they will learn to appreciate and love this product. Our favorite is the No Scream Cream, but there are a number of others available as well. The simple act of applying a numbing cream 30 or so minutes prior to their appointment is going to help calm your clients nerves. They will feel more in control of their pain levels, and will remember that you had them in mind when you recommended the product.

#5. Offer knowledge before, during, and after the service.
Remember, YOU are the expert – but you don’t have to keep all that hairy knowledge to yourself! Explain the hair growth cycle to your clients, and let them know why you want them on the schedule you are recommending. Explain the effects of waxing, as well as the best (and worst) times to wax. Encourage questions. The more information you provide, the more comfortable your client will feel baring all to you.

#6. Keep notes about each service.
While it is somewhat uncomfortable to be making small talk while digging in clients’ private parts, the client will likely feel more at ease when there is easy banter going on. After each session, jot down some of the things your client might have mentioned, and review these notes prior to their next appointment. This small act will go a long way in building trust and a lasting relationship with your clients. If they mention parties, birthdays, events, etc., and you ask them about it during the next service, they will be blown away! Aside from small talk notes, keep notes about anything out of the ordinary that happens in the service, so you can keep an eye out for a pattern. For example, if you notice a client repeatedly develops ingrown hairs in one location, make sure to may special attention to that area, and offer your client advice to avoid developing them in the future.

#7. Have an excellent system in place for scheduling follow up appointments.
Remember, the goal here is to build a lasting, repeat relationship with your client. Regularly scheduled waxing appointments will help maintain your business, and keep your clients happy. Always urge clients to set their next appointment before leaving, and be sure to follow up with them by phone, email, or text message a day or two prior to their service. Keep track of when they purchase each retail item and roughly how long each should last. Include information about purchasing new retail products at appropriate times. By not bombarding the client with re-purchase information each time, they will appreciate and listen to you when you do recommend stocking up.

This Blog Post: 7 Ways to Help Ease The Waxing Emotional Roller Coaster originally appeared on Blogger.

Back In Stock at Pure Spa Direct! ItalWax HAS ARRIVED!

The shortage of the year seems to be coming to an end! No, I am not talking about toilet paper or
paper towels….not even about disinfectant spray, but…

Never fear, ItalWax is back here! đŸ™‚

Our best-selling wax brand is back in stock and ready to ship again!

Check out some of our most popular below:


ItalWax Film Wax – White Chocolate

Medium dense wax with Titanium Dioxide and light vanilla aroma. White in color, non-transparent. Characterized by high plasticity while does not create stretchy threads. Does not leave irritation or redness on the skin. It9s soft and smooth structure is gently covering each hair and pulls it with less pain, whereas sweet aroma relaxes the client. Effective for removal of coarse and short hairs, recommended for Brazilian waxing.


ItalWax Film Wax – Full Body Wax
Full Body Film Wax is a special formula hot film wax that was specifically developed to remove hair on any part of the body, with a gorgeous, luxurious GOLD color. Thanks to its special plasticity, it is easily applied by a spatula on large surfaces, forms a thin elastic film that perfectly grabs even the shortest and hardest hairs. Wax is removed without strips usage.

Just look at this pickup power!

ItalWax Film Wax – Azulene
Applied in a thin layer, removed as a film. Characterized by short set up period and allows experienced beautician to perform depilation procedure in conditions of tight work schedule. Contains natural Guaiazulene, which is known for its soothing effect. Effective for removal of coarse and short hairs. Ideal for all body waxing, including big surfaces and delicate areas.

This Blog Post: Back In Stock at Pure Spa Direct! ItalWax HAS ARRIVED! originally appeared on Blogger.

Popular Wax Alert!

Starpil‘s Stripless Pink Film Wax Hard Wax Beads melt to a creamy composition but is a polymer-blend formulated with great flexibility for removal. Starpil’s Stripless Pink Film Wax Hard Wax Beads are ideal for smaller areas including the Face, Brazilian bikini area, and underarms. The formula is suitable for all skin types.

This highly effective and easily applied low melting point wax grips the hair firmly to make the removal of the hair easier with extracting hair at the root to delay further hair growth. Check it out today!

PRODUCT BENEFITS:

  • 5 Lbs / 2,268 grams / 80 oz. plastic tub
  • Great for waxing small and facial areas
  • Creamy composition formulated for sensitive skin types
  • No strips needed for removal (stripless wax formula)
  • Low-temperature melting point
  • Polymer blend formula allowing the wax to always stay flexible.
If you also use Starpil’s Blue Beads, we have a Pink and Blue Combo deal, too! Check that out here: https://www.purespadirect.com/Starpil-Blue-Beads-Film-Wax-Starpil-Pink-Beads-F-p/mb-299174.htm

This Blog Post: Popular Wax Alert! originally appeared on Blogger.

Did Someone Say Chocolate…..Wax??

The new Starpil Chocolate Roll-On wax is amazing! Suitable for all skin types, this wax is enriched with cocoa, along with an exceptional combination of pine resins, to ensure effective hair removal.

Starpil’s Roll-On system is very hygienic, there’s no handling of wax, also no dripping or sticky mess. It’s a comfortable method of waxing applied at just the right temperature. Once finished, you easily dispose the cartridge – no need to waist time and money buying additional rollers heads or roller sanitizing products.

The resins in our roll-ons enable them to be used at higher temperatures than low melting point waxes. The heat opens the pores also, but because the wax is applied much thinner, the resins cool almost immediately without producing a burning sensation. The product is then easily removed using hair removal strips. The ingredients in our Roll-Ons are formulated to delay hair growth and leave skin moisturized and soft.

Product Benefits:

  • Easy speedy application
  • Applies quick and easy
  • No dripping of wax or sticky mess
  • No need to buy roller cleaning kits
  • Ideal for personal waxing
  • 110 gram / 3.7 oz. Cartridge X 20 Cartridges = 1 Case
To view the full Starpil Line of waxes, click here: https://www.purespadirect.com/Starpil-Wax-s/5187.htm

This Blog Post: Did Someone Say Chocolate…..Wax?? originally appeared on Blogger.

New CLEAR Ultimate Finish – Clearly the Best in Post-Wax Products!

“I can see clearly now, the rain is gone….”

That song has been stuck in my head ever since we added the newest product in the Mancine Professional

Post Wax line: Ultimate Finish – Soothing Waxing Cleanser – Clear!

The ultimate way to complete your waxing routine. Blended with almond oil and pharmaceutical oil, allowing you to add your own personal touch. An excellent combination that clears any wax left behind after the waxing process. Suitable for use on both face and body. Leaves your client feeling wonderfully relaxed and calm with skin feeling silky smooth.
The Mancine Post-Wax products have always ranked amongst our favorites, but the red version can be daunting. Luckily, Mancine is an awesome brand who listens to their clients, and released this incredible clear product!
Since wax is oil-soluble, it is always a great idea to end your waxes with an oil-based product, to help remove any wax residue and calm the skin. Check out the Ultimate Finish – Clear today!

This Blog Post: New CLEAR Ultimate Finish – Clearly the Best in Post-Wax Products! originally appeared on Blogger.

Just Added! NEW Wax from Cirepil: Tattoo Wax

New Wax Alert! In fact….New Wax SERVICE Alert!

Tattoos are more and more prevalent these days. Cirepil has released a brand new wax proved to revive tattoos with gentle exfoliation, allowing their owners to show off their beautiful ink in all its glory!

CirĂ©pil’s NEW Tattoo Wax features a smooth creamy, gel texture with a silver-grey color. Gentle rosin free formula. The first patented wax proved to revive tattoos with gentle exfoliation. Hydrate with coconut oil. Ideal for every client: remove hair, brighten a tattoo or both! 800g beads.

Please Note:

  • Pre-Tattoo: Waxing should not be done less than 3 days prior to getting a tattoo.
  • Post-Tattoo: Waxing should not be done until a tattoo is completely and thoroughly, 100% healed.

CirĂ©pil Tattoo Wax Beads – Not just a new wax…it’s a new wax service:

  • Smooth creamy, gel texture
  • Silver grey color
  • Gentle rosin free formula
  • First patented wax proven to revive tattoos with gentle exfoliation
  • Hydrate with coconut oil
  • Ideal for every client: remove hair, brighten a tattoo or both!
  • CirĂ©pil Products Are Cruelty Free
  • Available: 800 gram bag of beads

Directions:

  • Melt the wax in a wax heater until it is a creamy texture.
  • Check the temperature by testing the wax on your wrist and then on your client’s wrist.
  • Prepare the area for waxing with CirĂ©pil® by Perron Rigot pre and post-waxing products. Apply a drop of CirĂ©pil® by Perron Rigot Pre Depilatory Oil.
  • Use a disposable wooden spatula to apply the wax in a thin layer.
  • After waxing, apply the CirĂ©pil® by Perron Rigot Post Refreshing Gel.

Ingredients:
Hydrogenated polydicyclopentadiene, Paraffin, Ethylene/Octene copolymer, Cera alba (Beeswax), CI 77891 (Titanium dioxide), Cocosnucifera (coconut) oil, Perfume (Fragrance), CI 77019 (Mica), Synthetic wax, CI 77499

This Blog Post: Just Added! NEW Wax from Cirepil: Tattoo Wax originally appeared on Blogger.

NEW WAX ALERT! Check Out Bombshell Wax to See What Everyone is Talking About!

The hottest name in hair removal is now available at Pure Spa DirectBombshell Wax!

Wax with Bombshell products to safely lift more hair with each pull with less effort and no tearing. Better waxing. Better price.

BOMBSHELL Ipanema – Stripless Hard Wax Beads / 2 lb.
Get great waxing performance without a greasy residue with Bombshell™ Hard Wax. This wax is designed to melt at a much lower temperature for client comfort. It stays dry, pliable, and tacky, enabling all hair types to be lifted with less effort. Also features a blend of essential oils to nourish the skin. Capable of lifting hairs as short as 1/16 of an inch and leaves no residue. Ipanema is a blue, low-temperature wax, recommended for the face and body. 2 lbs.


BOMBSHELL Fiji Pearl – Stripless Hard Wax Beads / 2 lb.
Get great waxing performance without a greasy residue with Bombshell™ Hard Wax. This wax is designed to melt at a much lower temperature for client comfort. It stays dry, pliable, and tacky, enabling all hair types to be lifted with less effort. Also features a blend of essential oils to nourish the skin. Capable of lifting hairs as short as 1/16 of an inch and leaves no residue. Fiji Pearl is a soft, creamy, teal wax that sets quickly and features the subtle scents of coconut and mango. 2 lbs.


BOMBSHELL Rose Garden – Stripless Hard Wax Beads / 2 lb.
Get great waxing performance without a greasy residue with Bombshell™ Hard Wax. This wax is designed to melt at a much lower temperature for client comfort. It stays dry, pliable, and tacky, enabling all hair types to be lifted with less effort. Also features a blend of essential oils to nourish the skin. Capable of lifting hairs as short as 1/16 of an inch and leaves no residue. Rose Garden is a pink, pliable wax, recommended for the face and body. 2 lbs.

This Blog Post: NEW WAX ALERT! Check Out Bombshell Wax to See What Everyone is Talking About! originally appeared on Blogger.

New Wax Alert! Once Natural Wax NOW AVAILABLE!

Anyone who shops with Pure Spa Direct probably knows how much we love wax! We offer a huge selection of wax brands to meet the wide needs of our client base.

We are so excited to introduce you to the newest wax brand we have added to our selection – Once Natural Wax!

Once Natural Wax is formulated using only premium, natural ingredients our strip-less wax offers unique, highly flexible properties that can be used on all parts of the body and face, as well as, all skin types and hair textures. You9ll wax better and save with this revolutionary wax. Due to its spreadability you9ll use less wax. “Once” you try our wax, you won9t use another!

MADE IN THE USA!

Once Natural Wax will make you leave the wax you9ve been using on your clients for good! Once Natural Wax manufactured and hand-molded in the United States with complete control over the entire process using only the finest and purest ingredients. The deep, rich Amber color of our wax is a testament to its9 100% Natural Ingredients and manufacturing process.

Easily identifiable, by the distinctively shaped cubes, and embossed with their signature “O”, Once Natural Wax offers unique, flexible properties and spreadability, making it extremely cost-effective for the waxing professional by eliminating the use of paper strips entirely! Once Natural Wax can be used safely on all skin and hair types, and on all areas of the face and body. That9s right, one wax for all!

Its9 hand-molded, cube shape benefits the waxing professional in measuring and determining the amount of wax that will be needed for each appointment. Its9 buttery texture allows it to spread easily and efficiently on larger areas of the body, and because of these remarkable assets, you9ll actually use less wax making it truly cost-effective and a great value! We9re confident that after you9ve tried Once Natural Wax, you9ll take that step and say good-bye to the wax you9ve been using for good. You will wax better, smarter and your clients will immediately see and feel the difference.

Don9t wait another minute to elevate your professional waxing services today! Join the movement and get on the road to provide the best waxing experience for your clients, sending them off to better, healthier, smoother skin and knowledge of how to care for it. They will immediately see and feel the difference!

This Blog Post: New Wax Alert! Once Natural Wax NOW AVAILABLE! originally appeared on Blogger.