Tag: Pure and Basic

Ginger Goodness

Posted on by Laurie Kerner

Ginger has been used as a natural remedy for many thousands of years. It has many properties helping to make it an ideal ingredient for spa services!



Top Benefits

  • Stimulate Circulation
  • Release Toxins
  • Calming
  • Detoxifying
Soothe and relax with the ancient tradition of ginger!

It’s calming and detoxifying effects are used in many treatments. It can be mixed in masks, butter, and scrubs.

Uses: All, aging, combination skin! It reduces skin roughness and smooth fine lines and wrinkles!

This is a refreshing treatment that works to delay all signs of aging. Delivers an intense, tingling sensation while renewing skin for an afterglow that will last. It stimulates microcirculation in the skin resulting in a more radiant complexion and the production of hyaluronic acid. It also contributes to the deep cleansing of the pores.

ESS Ginger Pure Essential Oil
Ginger Pure Essential Oil is sweet, earthy, warming, and stimulating.

The essential oil properties are used to assist the body’s own natural healing processes and enhance well-being.

It blends well with other woodsy scents, such as sandalwood, vetiver, or patchouli.

A useful addition to sports massage blends and for improving circulation!

This Blog Post: Ginger Goodness originally appeared on Blogger.

Trending for Spas: One-Stop Shops

Posted on by Tara Esnes

In our very busy society, clients are more than willing to pay for convenience…if it seems comfortable and valuable. How can spas market this to increase profits? Become a one-stop shop for your clients!

In recent years, we have seen “niche” spas and salons growing…blow dry bars, weight loss clinics, brow bars, and the like. However, many spas are taking the other road, and finding it to be a very profitable road indeed!

Offering a variety of services and products all in one place, encamped in a warm and welcoming space that encourages browsing (and ultimately buying), is a great way to endear your business to your clients. Even incorporating fitness classes can add to the atmosphere!

Our society today is a very social society, so a friendly, casual space where friends can meet and enjoy services together will also increase your customer loyalty. Friends don’t have to have the same services performed, but maybe one is looking for a mani/pedi, and another is needing a blow out and brow shaping. With your one-stop shop, they can each have the services they want performed, while never missing a beat in their conversation!

If you are nervous about expanding your menu to offer some out of the box services to your clients, don’t be! Pure Spa Direct is YOUR one-stop shop, and we can assist you with ALL of your spa needs! Are you a hair salon looking to expand into some nail or massage services? Pure Spa can help you with all of the products, furniture, and equipment you need to offer your clients amazing services this spring! A massage clinic looking to expand into facial services? Don’t worry, Pure Spa can help with that as well!

Contact our friendly and knowledgeable Customer Service team today, and see how you can expand your menu without stressing about it! We can be reached during our regular business hours of Monday through Friday, 8:30 AM – 5 PM EST at 800-434-0018. Busy during the day? Feel free to browse and order online 24 hours a day, 7 days a week! Questions? Email us at any time at service1@purespadirect.com!

This Blog Post: Trending for Spas: One-Stop Shops originally appeared on Blogger.

Tips for Retail Success

Posted on by Adrienne Mahoney

We are barely past Halloween, and yet the time has officially come for all spas, salons, wellness centers and medi-spas to stock up on the holiday retail. While retail products should be an integral part of your business plan year round, the holidays provide an additional impetus for your clients to browse, shop and buy.

We always advise our clients to retail, but the question is How? How do you transition from having products on display to constantly needing restock your shelves? Well, here is a handy little guide:

Tips for Retail Success:

  1. EDUCATION. Become THE source for information for all things retail by educating you staff. Hold multiple training workshops and dispense reading materials so that your employees are able to comfortably and knowledgeably explain the following for all products.
    • Purpose
    • Ingredients
    • Features
    • Benefits
    • Application Procedure
    • Potential Reactions
    • Brand History
  2. TESTERS. One is much more likely to purchase a product when he or she can touch it, smell it, taste it, etc. When you shop at stores such as Sephora or Ulta, there are samples for virtually every single product. By investing in at least 1 tester per retail item, your clients will be significantly more likely to invest themselves into the product.
  3. INCENTIVE PROGRAMS. As a Salon or Spa owner, your main focus is increasing your business profit. One of the main focuses for your employees, however, is increasing their personal income. Have your goals meet in the middle by providing incentive programs and contests for selling retail products. Just as your clients need a little push to invest in retail, your employees need motivation for selling products and boosting business. By offering bonuses or a rewards program for top sellers, you can boost sales, profits and company morale! In addition, certain manufacturers have their own rewards program in place. By selling their products, you receive samples and complimentary items. These free gifts can then be passed on to your victorious employees, at no expense to you. A total Win-Win-Win!
  4. INTEL. The easiest way to decide what products to retail is to get the information directly from the source: your clients! Train your employees to be engaging and asking key questions, including the following:
    • What hair/facial/nail products are being used at home.
    • Opinions about said products.
    • Upcoming plans and events, such as vacations, weddings, graduation etc.
    • Personal cosmetic and aesthetic concerns.
    She was just introduced to her spa’s new retail selections.
  5. AN EXPERIENCE. According to Jill Van Ausdal of The Spa at Stein Eriksen Lodge, you can increase retail sales by providing an all-encompassing experience instead, rather than just providing a single treatment for your client. When the service is taken from a treatment to an experience, retail automatically becomes a part of the equation.

The team here at Pure Spa is literally chock-full of information, facts, figures, ideas and suggestions. If you need help deciding what to retail or how to retail it, give us a call any time!

This Blog Post: Tips for Retail Success originally appeared on Blogger.

Plastic Surgery or A High Frequency Machine…I’ll go with the High Frequency Machine

Posted on by Tara Esnes

The older I get the more issues I have with my skin and the more money I have to shell out to try and fix it. It is not just one problem at a time, it is multiple problems at once! From wrinkles, acne, lines, dark circles, drooping, large pores, it just never ends! I’m sure you have had many clients with the same issue, and there are only so many treatments you can perform on a client in a day. High Frequency units are the all-in-one machine for all of your clients’ skin problems.
High Frequency is used to kick-start the skin rejuvenation process. It enhances circulation, increase production of collagen and elastin, eliminate toxins and acne-causing bacteria, encourage lymphatic drainage, exfoliate dead skin cells, and assist with absorption of skin care products.
High Frequency current stimulation forces an infusion of oxygen-rich molecules into the skin, which cleanses, massages, stimulates blood flow, and dilates superficial blood vessels. Because of the increased blood flow, high frequency tones the skin (similar to muscle toning). Application of high frequency current promotes
a cleansing antibacterial action, and the skin is left feeling energized, rosy, firm, refreshed, and noticeably softer. The dilation of blood vessels pushes toxins away from the skin9s surface, and allows the skin cells to feast on increased nutrients and hydration.
How Does it Work?
With High Frequency skin treatment, a chemical reaction causes the emission of ozone into the air. Ozone is a form of oxygen that has germicidal properties and is extremely beneficial for treating seborrhea or acne skin. The more oxygen that surrounds the electrode, the more ozone is formed and the greater the effect. When the electrode is lifted away from the skin surface, more oxygen surrounds it, a more intense drying and healing action occurs.

High Frequency facial machines include glass electrodes which come in different shapes and sizes to treat various contours of the face and body. When applied to the surface of the skin, a mild electrical current passes through the neon or argon gas filled glass electrode causing it to emit a subtle glow. High Frequency electrodes produce either a neon orange or violet colored glow depending upon the inert gas that they are filled with. We have found that both colors produce equally effective results.
One Machine, endless Benefits!

This Blog Post: Plastic Surgery or A High Frequency Machine…I’ll go with the High Frequency Machine originally appeared on Blogger.

Cold Clients? Make Sure Your Bed is Warm as Temperatures Drop!

Posted on by Rebeca Cardenas

To me, nothing can derail “spa mode” more than a cold treatment room and bed. Cold sheets, brisk

Cold Treatments?
Make Sure Your
Clients Stay Warm.

temperatures and cold hands on my skin can ruin a treatment experience. This is one of the reasons I NEVER book morning appointments in the Fall here in New York. Most Spa’s shut off their heaters overnight to save on electricity, inadvertently turning their treatment rooms, and all the lotions and gels into a deep freeze. It can take up to an hour to get temperatures regulated, and by that time I can’t see my breath in the room, the treatment has ended.

Pure Spa Direct has several kinds of table warmers and heated blankets to keep clients wrapped in toasty comfort. Also, keep your treatment lotions and gels at a cozy temperature for clients with our wide selection of Lotion Warmers.

This Blog Post: Cold Clients? Make Sure Your Bed is Warm as Temperatures Drop! originally appeared on Blogger.