Bring In More Clients with Men’s Services!

As the stigma of male grooming falls away with each passing year, there is a larger and larger population of men who are interested in going to a spa for a multitude of services, including waxing, beard tinting and/or bleaching, brow lamination, and even lash lifts!

This is a wide population that is largely untapped at this time. If you tweak your marketing and your menu, you can really tap into a loyal, mostly virgin client base!

Men have proven to be some of the most loyal clients. For starters, they may still feel a little bit uncomfortable when coming in for a service. If you make them feel welcome, heard, and educated (not to mention offer them a phenomenal service!), they will feel loyal to you, and will rarely look elsewhere for someone else to perform the same services.

Another aspect of offering men’s services surrounds their retail habits. Men, again, are largely loyal. If you get them hooked on a product or two (or more), they will rarely go looking for the same product elsewhere. They know they get their moisturizer and eye serum from you, those items make them look attractive and feel more comfortable in their own skin, and they will continue to come to you to purchase that item.

Does it seem like a huge undertaking to try to bring in male clientele? Start simple. Offer a specific menu tailored to men’s services. Use photography with males in your marketing. Talk to your current loyal clients, and offer specials if they bring the males in their life in for a treatment.

Now is a great time to start tapping into this new client base!

This Blog Post: Bring In More Clients with Men’s Services! originally appeared on Blogger.

Offer Peace of Mind with Sanitary Disposable Lash Kits

Reassure Clients with Sanitary Disposable Kits. Avoid cross-contamination during a full range of lash and brow treatments with this Mini Lash Kit.

Each disposable kit includes 3 tools: a 1.75″ synthetic angled brow brush, a mascara wand, and a stainless steel mini tweezer. Perfect for makeup application, brow tinting, and brow waxing. After the service, your clients can keep the tools for at-home maintenance. Available in a pack of 24 individually wrapped kits or a case of 25 packs (600 individually wrapped kits).

Benefits:

  • Open the kit in front of your client to offer peace of mind
  • Kits are individually wrapped
  • Clients can bring home kit after service

This Blog Post: Offer Peace of Mind with Sanitary Disposable Lash Kits originally appeared on Blogger.

Bulk Mascara Wands with Sustainable Bamboo Handles

Perfect for applying mascara, lash tint, lash serum, and more – Disposable Large Tapered Head
Mascara Wand with FSC Certified Bamboo Handle
is quickly becoming our best-selling mascara wand!

Lengthen and curl lashes as you apply mascara with this large tapered head mascara wand that features an FSC Certified bamboo handle. This disposable applicator is great for maintaining a hygienic environment during makeovers in a retail setting, and the FSC certification ensures the materials are responsible and sustainable – it is a win-win! The color of bamboo may vary.

Details:

  • Measurements: 4 inch (101.6 mm)
  • Material: Polybutylene Terephthalate, Stainless Steel, FSC Certified Bamboo
  • Packaging: 50 Pieces Per Recyclable PP Bag X 15 bags = Case of 750
Love saving money? Buy your supplies in bulk! Your favorite professional beauty supply can help – check out our Mega Packs category to see where else you can save time and money!

This Blog Post: Bulk Mascara Wands with Sustainable Bamboo Handles originally appeared on Blogger.

Retail for Lash Care!

It’s all about the lashes. Clients are coming to you for lash tinting, lifting, perming, or extensions. How are your clients caring for their lashes at home? We have some must-have retail products to give your clients the best results, and keep them happy between services!

Ardell False Eyelash Cleaning Kit – Spray Cleaning Tool

Ardell False Lash Cleaning Kit provides all the right tools to conveniently cleanse and care for false
lashes and extend the product life for multiple uses

Details:

  • Easy to use cleaning spray and lash tool help remove old glue and residue
  • This formula cleans, conditions, and refreshes false lashes to reuse
  • Revitalize your lashes and help extend the life of false eyelashes
This moisturizing after-care pen for eyelash lifting services is a high-quality serum! Lash Moist is a softening post-treatment solution, essential after every eyelash lifting service. Available in a slim mascara tube, this product also works well as a home care option for clients in-between treatments.
Recommend that clients use it twice a day for a week after any eyelash tinting or lifting service.
New RefectoCil Styling Gel is here! Color protection, care & style in only one step! Care, protection & style for tinted lashes and brows – the unique color protects formula shields the lashes and brows so they appear freshly tinted for a longer time. D-Panthenol binds moisture and provides shine. In addition, unruly hair is fixed in the desired position.
Utilizing cutting-edge ingredients, preserves youthfulness of the lashes and brows by thickening, lengthening, conditioning and darkening. Myristoyl Pentapeptide-17 increases eyelash thickness and length while Apple Stem Cells encourage hair to grow thicker and longer while preventing graying. Pterocarpus Marsupium Bark Extract works to prevent the loss of hair over time.

This Blog Post: Retail for Lash Care! originally appeared on Blogger.

Little Package, Big Help!

A simple help for a big issue that all colorists have! Repelle is quick, easy, and effective to prevent color staining.

Simply apply around the scalp before color application.

Repelle is made with natural ingredients like aloe, shea butter, and vitamin E and is easily sanitized by removing the top layer with a cloth or sharp edge.

You can also use Repelle to protect against any lash or brow tint too.

Did you know something so small could make such a big difference? Don’t miss out and stock up, for happy and satisfied clients.

For more color remover options- click here!

This Blog Post: Little Package, Big Help! originally appeared on Blogger.

Refectocil is Flying Out The Door!

Refectocil products are hittin’ the warehouse hard this week. With so many color options it’s no wonder that this is one of our most popular dyes for brows and lashes. Apparently, there’s people out there who even like the violet color. I’d like to see that… why? I have no idea… I’m just a shipping guy! See our great Refectocil selection HERE!

This Blog Post: Refectocil is Flying Out The Door! originally appeared on Blogger.

NEW Keratin Lash Lift Kits Available at Pure Spa Direct

Lash Lift Deluxe Kit by 3D Beauty

Lashes, lashes, everywhere!

One of the #1 category of services we hear about all the time is lashes. Whether clients are tinting them, lifting them, perming them, or extending them, lashes are a lucrative business!

Pure Spa Direct wants to offer our clients the best we can find in all categories, and our lash category just grew! NOW offering Keratin Lash Lift by 3D Beauty!

A world leader in all things lashes, the 3D Beauty Keratin Lash Lift is one of the trendiest services on the market today.

LASH LIFT STARTER KIT BY 3D BEAUTY
Kit contains all of the tools needed to perform a successful lash lift including:

  • Lotions
  • Basic applicators
  • Exclusive Keratin Lash Conditioner
  • Includes enough product for 15-30 procedures.
  • Includes complete instructional booklet.
  • For professional use only.
Safe and innovative way to curl natural eyelashes and keep them lifted for 6-8 weeks! The Deluxe Kit has all of the tools a stylist needs to deliver a perfect lash lift each and every time!

Kit Contains:
  • Over 20 pairs of silicon lifting pads
  • Extra bio gel pads
  • Exclusive Keratin Lash Conditioner
  • Includes enough product for 30-60 treatments.
  • Includes full instructional booklet (not shown).
  • For professional use only.

This Blog Post: NEW Keratin Lash Lift Kits Available at Pure Spa Direct originally appeared on Blogger.