Bring In More Clients with Men’s Services!

As the stigma of male grooming falls away with each passing year, there is a larger and larger population of men who are interested in going to a spa for a multitude of services, including waxing, beard tinting and/or bleaching, brow lamination, and even lash lifts!

This is a wide population that is largely untapped at this time. If you tweak your marketing and your menu, you can really tap into a loyal, mostly virgin client base!

Men have proven to be some of the most loyal clients. For starters, they may still feel a little bit uncomfortable when coming in for a service. If you make them feel welcome, heard, and educated (not to mention offer them a phenomenal service!), they will feel loyal to you, and will rarely look elsewhere for someone else to perform the same services.

Another aspect of offering men’s services surrounds their retail habits. Men, again, are largely loyal. If you get them hooked on a product or two (or more), they will rarely go looking for the same product elsewhere. They know they get their moisturizer and eye serum from you, those items make them look attractive and feel more comfortable in their own skin, and they will continue to come to you to purchase that item.

Does it seem like a huge undertaking to try to bring in male clientele? Start simple. Offer a specific menu tailored to men’s services. Use photography with males in your marketing. Talk to your current loyal clients, and offer specials if they bring the males in their life in for a treatment.

Now is a great time to start tapping into this new client base!

This Blog Post: Bring In More Clients with Men’s Services! originally appeared on Blogger.

Retail for Lash Care!

It’s all about the lashes. Clients are coming to you for lash tinting, lifting, perming, or extensions. How are your clients caring for their lashes at home? We have some must-have retail products to give your clients the best results, and keep them happy between services!

Ardell False Eyelash Cleaning Kit – Spray Cleaning Tool

Ardell False Lash Cleaning Kit provides all the right tools to conveniently cleanse and care for false
lashes and extend the product life for multiple uses

Details:

  • Easy to use cleaning spray and lash tool help remove old glue and residue
  • This formula cleans, conditions, and refreshes false lashes to reuse
  • Revitalize your lashes and help extend the life of false eyelashes
This moisturizing after-care pen for eyelash lifting services is a high-quality serum! Lash Moist is a softening post-treatment solution, essential after every eyelash lifting service. Available in a slim mascara tube, this product also works well as a home care option for clients in-between treatments.
Recommend that clients use it twice a day for a week after any eyelash tinting or lifting service.
New RefectoCil Styling Gel is here! Color protection, care & style in only one step! Care, protection & style for tinted lashes and brows – the unique color protects formula shields the lashes and brows so they appear freshly tinted for a longer time. D-Panthenol binds moisture and provides shine. In addition, unruly hair is fixed in the desired position.
Utilizing cutting-edge ingredients, preserves youthfulness of the lashes and brows by thickening, lengthening, conditioning and darkening. Myristoyl Pentapeptide-17 increases eyelash thickness and length while Apple Stem Cells encourage hair to grow thicker and longer while preventing graying. Pterocarpus Marsupium Bark Extract works to prevent the loss of hair over time.

This Blog Post: Retail for Lash Care! originally appeared on Blogger.